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Hiromichi Ochiai

From EverybodyWiki Bios & Wiki

Hiromichi Ochiai

Hiromichi Ochiai (1977) is a Japanese fashion designer based in Tokyo. He graduated from Bunka Fashion College. He is the founder of the Tokyo-based label FACETASM.


Hiromichi Ochiai was born in Tokyo. After graduating from Bunka Fashion College in 1999, he worked at textile company Guildwork for 8 years. In 2007, he founded FACETASM. The brand name “FACETASM” is a neologism of the word “facet” which refers to one side of something many-sided. 
A side of one object and the back of that same object might have a totally different meaning.

From Spring/Summer 2007, FACETASM collections were shown in the form of a presentation during Tokyo Fashion Week. He won the New Face Award at the 31st Mainichi Fashion Awards in 2013. Hiromichi Ochiai was in charge of the costume design for the Rio Olympics closing ceremony "Flag Handover Ceremony" in 2016. That year he was nominated for the 3rd LVMH Young Fashion Designer Prize, as the first Japanese finalist ever. And received the "Grand Prize" at the 34th Mainichi Fashion Awards. Currently FACETASM presents its collection twice a year with a show during Men's Fashion Week in Paris.

In 2021, Hiromichi Ochiai will be appointed as the creative director of Convenience Wear, a new clothing brand for FamilyMart. In order to change the common sense of convenience store wear, which has been urgently needed, he co-developed products with FamilyMart under the concept of "First Love Yourself". Good materials, good technology, good design. This was the concept behind the joint development of the products with FamilyMart. The product lineup includes functional innerwear made with Asahi Kasei Corporation's functional yarn "Paircool®", ribbed socks with durable and highly breathable knitting specifications, and other products that employ special technologies.


• 1999 Graduated from Bunka Fashion College
• 2007 Launched his brand “FACETASM”
• 2007 Presented the brand’s first exhibition of Fall/Winter 2007 in Tokyo
• 2011 Presented the brand’s first runway collection during Tokyo Fashion Week Spring/Summer 2012
• 2013 Awarded with the New Face award at “The 31st MAINICHI FASHION GRAND PRIX” by Shiseido incentive prize
• 2015 Invited by Armani to present the Spring/Summer 2016 runway collection during Milano Men’s Fashion Week at Armani/Teatro
• 2016 Elected for the Finalists at “The 3rd LVMH Young Fashion Designers Prize”
• 2016 Presented his Spring/Summer 2017 runway collection during Paris Men’s Fashion Week
• 2016 In charge of costume design for the “Flag handover ceremony” at Rio de Janeiro Olympic and Paralympic Games closing ceremony
• 2016 Awarded with the Grand Prize award at “The 34th MAINICHI FASHION GRAND PRIX”
• 2017 Awarded with the Designer of the Year award at “The 55th FASHION EDITORS CLUB OF JAPAN”
• 2018 Elected for the Finalists at “The 2018 ANDAM Fashion Award Grand Prix”
• 2018 Presented a capsule collection in collaboration with “THE WOOLMARK COMPANY”
• 2018 Presented a capsule collection with world-famous beverage brand Coca-Cola
• 2019 Collaboration with DisneyCollection, using the Disney character Roger Rabbit
• 2019 Collaboration with NIKE AIR JORDAN 1
• 2020 Presented a capsule collection in collaboration with denim brand LEVI’S
• 2020 A capsule collection in collaboration with Russel Westbrook and Jordan Brand, featuring the “WHY NOT? Zer0.4 and apparel
• 2021 Appointed as Creative Director of Family Mart’s new clothing brand “Convenience Wear”, with the concept of “First Love Yourself”. Which emphasizes on good materials, good technology and good design.

External Links

FACETASM Instagram
Hiromichi Ochiai Instagram


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