HitPoint Studios
 | |
| ISIN | 🆔 |
|---|---|
| Industry | Video games |
| Founded 📆 | 2008 |
| Founder 👔 | Paul Hake |
| Headquarters 🏙️ | , |
Area served 🗺️ | |
Key people | Ariella Lehrer (President) |
| Members | |
Number of employees | |
| 🌐 Website | HitPoint Studios |
| 📇 Address | |
| 📞 telephone | |
HitPoint Studios is a software development company based in Greenfield, MA that creates games and apps for mobile devices. HitPoint has created products for numerous game publishers and licensors over the past ten years, including Crayola, Disney, NBCUniversal, Microsoft, aisle411, and Dreamworks.
About[edit]
HitPoint Studios was formed in 2008, by Paul Hake and Aaron St. John. The company was originally based in Amherst MA, but moved to Springfield, MA following an investment of $1.25M from MassMutual, Crosswind Partners, and River Valley Investors.[1][2][3]. HitPoint then moved to Greenfield, MA in 2017[4].
Since 2016 and the launch of Google’s Tango platform, HitPoint has focused on creating Augmented Reality experiences[5]. Crayola Color Blaster, created in partnership with Legacy Games, was one of 35 initial games launched with the Tango[6]. The game was nominated in the Google Play Awards 2017 for Best AR Experience[7]. In 2017, Crayola Color Blaster was ported to Apple’s ARKit and Google’s ARCore[8][9]. HitPoint also developed a game for NBC Universal Kids, Kody Kapow, that supports ARKit and ARCore[10].
HitPoint partnered with aisle411 to design and develop an in-store wayfinding and shopping AR experience. Walgreens Co. subsequently launched the platform in its iPhone and Android mobile applications, making Walgreens in-store inventory instantly searchable and mappable in over 7,800 locations[11]. In 2017, aisle411 and HitPoint partnered again to deliver an AR treasure hunt at the MGM Grand Casino in Las Vegas[12]. Blending gamification and precise indoor navigation, players searched for awards and prizes throughout the casino.
Paul Hake is HitPoint’s CEO. Ariella Lehrer, formerly CEO of Legacy Games, joined HitPoint as President in October, 2017[13]. Both Paul and Ariella are frequent speakers on Augmented Reality, as used in video games[14], industry[15][16], and education[17][18][19]
HitPoint Studios Titles[edit]
| Game Title | Original Release Year | Platform | Publisher |
|---|---|---|---|
| Star Wars: Porg Invasion[20] | 2017 | Facebook Instant Games | Disney |
| Kody Kapow Village Defender | 2017 | iOS, Android | NBC Universal |
| Crayola Color Blaster | 2017 | Tango, iOS (ARKit), Android (ARCore) | Legacy Games, HitPoint Studios |
| Adera[21] | 2017 | iOS, Android, Windows Store, Amazon | Microsoft, HitPoint Studios |
| Dragon VR | 2016 | Android (Cardboard) | HitPoint Studios |
| Hell Marys | 2015 | iOS, Android | HitPoint Studios |
| Words in Space | 2015 | iOS, Android | HitPoint Studios |
| Seaside Getaway | 2015 | iOS, Android | HitPoint Studios, Apps-O-Rama |
| Dragons Adventure World Explorer | 2014 | Windows Phone | Dreamworks |
| Fablewood: The Hidden Object Adventure | 2014 | iOS, Facebook | HitPoint Studios |
| Jane Austen's Rogues and Romance | 2012 | Windows Phone | BBC |
References[edit]
- ↑ "Game developer HitPoint Studios moving to Springfield after local investors put up $1.25M".
- ↑ "HitPoint Studios Brings Gaming Innovation to Downtown Springfield".
- ↑ "HitPoint Studios, successful gaming company, leaves Amherst for Springfield".
- ↑ "Studio attracts game developers in Pioneer Valley".
- ↑ "HitPoint Studios in Springfield is at forefront of augmented reality gaming".
- ↑ "The first Google Tango phone delivers true augmented reality gaming".
- ↑ "Google selects Android app and game nominees for the 2017 Play Awards".
- ↑ "Color BlastAR Vibrant Launch Title for Apple ARKit".
- ↑ "Color BlastAR Rides the Rainbow from Tango to ARKit".
- ↑ "Kody Kapow Village Defender".
- ↑ "InStore 3D mapping at Walgreens".
- ↑ "Augmented Treasure Hunt at MGM Grand".
- ↑ "Ariella Lehrer becomes president of AR games maker HitPoint Studios".
- ↑ "Pokemon GO - The Phenomenon of AR Gets Real".
- ↑ "What Huge Growth In Augmented Reality Could Mean For Business".
- ↑ "Leveraging WorldPersistent AR forTrade and Tourism".
- ↑ "Unlocking Intelligence: Education within Technology and Virtual Worlds - VR-AR-Immersive".
- ↑ "HitPoint Studios creates augmented reality games for kids".
- ↑ "Ariella Lehrer (Legacy Interactive) AR/VR and Learning: How to do it Right".
- ↑ "Inside Porg Invasion, the Most Adorable Facebook Game in the Galaxy".
- ↑ "PC And Surface Getting Adera, A New Hit Game From HitPoint Studios".
External links[edit]
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