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Hockerty

From EverybodyWiki Bios & Wiki

Hockerty
Formerly
Tailor4less
ISIN🆔
Industrye-commerce; fashion
Founded 📆2008
Founder 👔Humbert Codina, Alberto Gil and Andreu Fernández
Headquarters 🏙️,
Zürich
,
Switzerland
Area served 🗺️
Products 📟 Made to measure suits, dress shirts, casual menswear and footwear
Members
Number of employees
🌐 Websitehttps://www.hockerty.com/
📇 Address
📞 telephone

Hockerty is a Swiss e-commerce platform for made-to-measure clothes founded in 2008 with officec in Zürich, Barcelona, and Shanghai.[1][2][3][4][5] It has production facilities in Shanghai, China and Toledo,[6] Spain.

History[edit]

Hockerty was founded in 2008 by Catalan friends[7] Humbert Codina, Alberto Gil and Andreu Fernández in Zürich, Switzerland as tailor4less.[8][9][10][11] Spanish economic newspaper Expansión tells, that an idea to start Hockerty came to Andreu Fernández while he travelled to China on a work trip and decided to make a suit which was of a bad quality. Together with his university friends they gathered €10,000 to start, which was used to travel to China to make agreements with local tailors.[12]

In July 2008, the company started to sell made-to-measure men's suits and shirts.[13] In 2015, the company launched a brand for women called Sumissura.[14][15][16] The company rebranded in 2017 and changed its name to Hockerty.[17]

In 2020, the company started shoe production and made-to-measure production.[18] Hockerty launched a made-to-measure jeans[19] line in 2021.[20][21][22]

Since 2010, the platform has been using a measurement estimator tool, an algorithm that estimates measurements of customers.[23][24]

2022 spring collection has 31 outfits with 81 new fabrics according to the German fashion magazine Ajouré Men.[25]

Partnerships[edit]

In July 2021, together with the launch of made-to-measure jeans, Hockerty has partnered with Kermin Group and Advance Denim to reduce the consumption of water, energy and chemicals in the jeans' production.[26][27]

In October 2021, the company started a partnership with its first brand’s ambassador and model,[28] recordsman Spanish Olympic champion and five-time medalist in the kayak discipline Saúl Craviotto.[29] A special fashion line dedicated to Craviotto was presented in Barcelona with his participation.[30]

Reviews[edit]

Elle magazine described Hockerty's model as: online tailor-made products at unbeatable prices.[31]

Okdiario, Spanish digital newspaper, described Hockerty's online 3D designer for measuring clothes as "the fastest fastest web designer in the world-, which allows customers to view their creations in real time".[32]

ABC Spanish national daily newspaper notes that Hockety is one of the firm that does the online suit measuring the best, and also uses help videos to assist didital clients.[33]

Online newspaper El Español mentioned Hockerty as "the largest online company of bespoke suits and shirts".[34]

La Vanguardia, Catalan daily newspaper, indicates that Hockerty actively uses in its suits "mixed linen and cotton fabrics that wrinkle much less and maintain their weight and breathability properties".[35]

Operations[edit]

The company's major production is located in most populous city of China—Shanghai, (focused on makin clothing) with a factory in Toledo, Spain (focused on making footwear).[36][37] Vanity Fair indicated, that the expected capasity of artisan shoes production in Toledo is 5,000 pairs.[38]

Hockerty offers 500 various fabrics as of December 2021 and has customer in 142 countries according to ¡Hola! magazine.[39][40]

References[edit]

  1. ↑ "7 Marcas de ropa con las que vestir de lujo sin gastar mucho dinero". abc (in español). 2022-08-31. Retrieved 2022-10-22.
  2. ↑ read, In FeaturedVendorson 3 min (2022-04-04). "Brand Feature: Hockerty Custom Suits For Men". Once Wed. Retrieved 2022-06-29.
  3. ↑ "HOCKERTY : le succès du vestiaire masculin sur-mesure et en ligne". BFM BUSINESS (in français). Retrieved 2022-06-29.
  4. ↑ "20 marques de chemises pour homme à connaître absolument". Masculin.com (in français). 2021-09-24. Retrieved 2022-06-29.
  5. ↑ Redaktion, Ajouré MEN (2021-11-18). "Entdecke die Hockerty Herbst-/Winterkollektion 2021/22". AJOURE´ MEN (in Deutsch). Retrieved 2022-10-22.
  6. ↑ Trocel, Helen (2020-09-25). "Shopper experience: Hockerty te ofrece la experiencia de ser diseñador y consumidor al mismo tiempo". América Retail (in español). Retrieved 2022-10-22.
  7. ↑ "Hockerty, todo a medida". La Vanguardia (in español). 2022-01-08. Retrieved 2022-10-22.
  8. ↑ Sponsor (2021-11-25). "Hockerty & Sumissura, the players of online custom-made clothes and shoes". FashionUnited. Retrieved 2022-06-29.
  9. ↑ Charles-Philippe. "Hockerty #1 Brand Guide: Affordable Made To Measure Suits Online". bespokeunit.com. Retrieved 2022-06-29.
  10. ↑ "Hockerty Suits Review: Custom & Made-to-Measure". Suits Expert. 2021-09-22. Retrieved 2022-07-02.
  11. ↑ "Confección del traje 2.0". El Periódico de Aragón (in español). 2011-05-15. Retrieved 2022-10-22.
  12. ↑ "Cómo poner en marcha un negocio sin dinero". EXPANSION (in español). 2020-03-09. Retrieved 2022-10-22.
  13. ↑ "Hockerty: Upscale Custom Clothing for Men". JustLuxe. Retrieved 2022-06-29.
  14. ↑ Sponsor (2021-11-25). "Hockerty und Sumissura – die Online-Players für maßgeschneiderte Kleidung". FashionUnited (in Deutsch). Retrieved 2022-10-22.
  15. ↑ Sponsor (2021-11-25). "Hockerty und Sumissura – die Online-Players für maßgeschneiderte Kleidung". FashionUnited (in Deutsch). Retrieved 2022-06-29.
  16. ↑ "Hockerty : le sur-mesure, c'est aussi pour les chaussures !". Masculin.com (in français). 2021-12-02. Retrieved 2022-06-29.
  17. ↑ Jake (2015-01-12). "Review: The $59 White Custom Dress Shirt from Tailor4Less (Now Hockerty)". Modern Fellows. Retrieved 2022-07-02.
  18. ↑ "Hockerty unveils its new line of custom boots - Kodd Magazine". kodd-magazine.com. 2021-11-05. Retrieved 2022-06-29.
  19. ↑ Digital, Confidencial (2021-06-10). "Nuevos vaqueros Hockerty: Hechos a medida, únicos y sostenibles". Confidencial Digital (in español). Retrieved 2022-10-22.
  20. ↑ Sponsor (2021-11-25). "Hockerty und Sumissura – die Online-Players für maßgeschneiderte Kleidung". FashionUnited (in Deutsch). Retrieved 2022-06-29.
  21. ↑ ES, FashionNetwork com. "Hockerty traslada al denim su propuesta de sastrería online". FashionNetwork.com (in español). Retrieved 2022-06-29.
  22. ↑ Sponsor (2021-11-25). "Hockerty und Sumissura – die Online-Players für maßgeschneiderte Kleidung". FashionUnited (in Deutsch). Retrieved 2022-06-29.
  23. ↑ arthur (2021-06-28). "Test & Avis sur Hockerty : que vaut réellement la mesure en ligne ? Costumes et jeans | JAMAIS VULGAIRE, blog mode homme, tests marques mode homme" (in français). Retrieved 2022-07-02.
  24. ↑ Diego (2021-10-18). "HOW TO ORDER: HOCKERTY CUSTOM MADE TO MEASURE SUIT AND SHOES". dandyinthebronx.com. Retrieved 2022-07-02.
  25. ↑ Redaktion, Ajouré MEN (2022-05-12). "Die Hockerty Frühjahrskollektion präsentiert von Joe Laschet". AJOURE´ MEN (in Deutsch). Retrieved 2022-10-22.
  26. ↑ ES, FashionNetwork com. "Hockerty traslada al denim su propuesta de sastrería online". FashionNetwork.com (in español). Retrieved 2022-07-02.
  27. ↑ "A medida, personalizables y sostenibles: así son los pantalones vaqueros en los que debes invertir". GQ España (in español). 2021-06-11. Retrieved 2022-10-22.
  28. ↑ "Saúl Craviotto: "Voy a por el oro en París 2024"". www.menzig.es (in español). Retrieved 2022-10-22.
  29. ↑ Sponsor (2021-11-25). "Hockerty & Sumissura, the players of online custom-made clothes and shoes". FashionUnited. Retrieved 2022-07-02.
  30. ↑ "El día de los famosos: Sarah Jessica Parker sorprende con su estilismo y Leonor vuelve a España". Crónica Global (in español). Retrieved 2022-10-22.
  31. ↑ "Mode homme : les marques à suivre ou redécouvrir - Elle". elle.fr (in français). 2021-06-16. Retrieved 2022-06-29.
  32. ↑ "Sastrería a medida, online y sostenible: el éxito de una startup creada por tres jóvenes veinteañeros". okdiario.com (in español). 2021-12-08. Retrieved 2022-10-22.
  33. ↑ "Guía para comprar un traje a medida online". abc (in español). 2019-11-05. Retrieved 2022-10-22.
  34. ↑ "Saúl Craviotto: "Iré a los Juegos Olímpicos de París. Más allá no sé si me dará la cuerda"". Crónica Global (in español). Retrieved 2022-10-22.
  35. ↑ Shrinkage on laundering of woven cotton and linen fabrics, BSI British Standards, retrieved 2022-10-22
  36. ↑ "In Conversation with Alberto Gil of Hockerty". Menswear Style. Retrieved 2022-06-29.
  37. ↑ ES, FashionNetwork com. "Hockerty traslada al denim su propuesta de sastrería online". FashionNetwork.com (in español). Retrieved 2022-06-29.
  38. ↑ "Pañuelos de seda, zapatos artesanos de Toledo y un collar de perlas: los #FavoritosVF de la semana". Vanity Fair (in español). 2020-09-25. Retrieved 2022-10-22.
  39. ↑ "Trajes sostenibles y españoles: la elección de las invitadas de moda". HOLA (in español). 2022-04-13. Retrieved 2022-10-22.
  40. ↑ "Sastrería a medida, online y sostenible: el éxito de una startup creada por tres jóvenes veinteañeros". okdiario.com (in español). 2021-12-08. Retrieved 2022-10-22.


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