Horsfall Design Co.
Horsfall Design Co. is an American brand strategy and design studio based in Sandy, Oregon. The studio provides brand identity, web design, print and packaging, and content production services, primarily serving purpose-led businesses and mission-driven organizations across the Pacific Northwest.[1][2]
Overview
Horsfall Design Co. operates as a strategy-first creative studio, offering services to clients across multiple industries including churches, non-profits, education, healthcare, real estate, professional services, food and beverage, and technology.[3] The studio is based in Sandy, Oregon, and serves clients throughout Oregon and the broader Pacific Northwest region.[4]
The studio's stated approach centers on brand strategy preceding visual execution. Engagements typically begin with a discovery and strategy phase, followed by the development of visual direction materials referred to internally as "stylescapes," before progressing to design production and final delivery.[5]
History
Horsfall Design Co. was founded by Blake Horsfall and Salina Horsfall, who both grew up in Sandy, Oregon, and met at Sandy High School in 2015. Both attended George Fox University, where Blake studied art, graphic design, typography, and branding, and Salina studied Spanish and international studies. They married in 2019.[6]
The studio was launched during the COVID-19 pandemic, initially providing wedding invitations, websites, and photography for friends and family before expanding into a broader range of creative services. In 2023, Salina Horsfall joined the business full-time, adding photography, editorial, and book design to the studio's capabilities.[7]
In 2024, the studio opened a physical location at 38452 Proctor Blvd in downtown Sandy, Oregon, housed in the historic VFW building.[8][9] The studio was featured in Hoodview News, a community newsmonthly serving the Highway 26 corridor from Gresham to Sandy, Oregon.[10]
As of 2026, the studio reports having completed more than 100 projects and served more than 81 clients across Oregon.[11]
Services
Horsfall Design Co. offers four primary service areas:[12]
Brand Design encompasses naming strategy, brand strategy and positioning, logo and identity systems, collateral and packaging design, and brand guidelines documentation.
Web Design includes copywriting and content strategy, visual direction, wireframing and information architecture, responsive web design, and development using platforms including Framer and Webflow.
Print and Packaging covers print-ready production, packaging design, marketing collateral, mockups and prototypes, and book design.
Content and Production includes copywriting and scripting, photography and videography, branded merchandise, content creation, and manuscript editing.
Key personnel
- Blake Horsfall — Creative Director and Lead Designer and Strategist. Studied art, graphic design, typography, and branding at George Fox University.[13][14]
- Salina Horsfall — Operations Manager and Lead Editor and Photographer, overseeing project operations, editorial quality, and photography output.[15]
- Nicolai Bajanov — Marketing Director and Content Creator, with a focus on search engine optimization, content strategy, and marketing system development.[16]
Notable clients
Clients of Horsfall Design Co. have included:[17]
- Sandy Actors Theatre — a community theater organization based in Sandy, Oregon, for whom the studio has provided ongoing brand and design services.
- The Collective Church — a church organization in Tigard, Oregon, served between 2023 and 2025.
- Living Water Plumbing — a plumbing services company, served between 2025 and 2026.
- Her Voice Movement — an advocacy organization.
- Camp Arrah Wanna — a camp organization in the Pacific Northwest.
- D31 Foundation — a nonprofit foundation based in Sandy, Oregon.
Philosophy and values
The studio articulates a faith-informed organizational philosophy, stating that its work is grounded in Christian principles of stewardship and service. Its publicly stated values include a kingdom-focused orientation, excellence in craft and execution, service to clients, integrity in communication, innovation, collaboration, stewardship of time and budget, inclusion in design for diverse audiences, and ongoing professional growth.[18]
External links
References
- ↑ "Horsfall Design Co. — Brand Strategy, Identity & Web Design". Retrieved 2026-04-28.
- ↑ "Horsfall Design". Yelp. Retrieved 2026-04-28.
- ↑ "Horsfall Design Co. — Brand Strategy, Identity & Web Design". Retrieved 2026-04-28.
- ↑ "Horsfall Design Co". Nextdoor. Retrieved 2026-04-28.
- ↑ "About Horsfall Design Co. — Strategy-First Brand & Web Studio". Retrieved 2026-04-28.
- ↑ "In His Image — About Horsfall Design Co". Retrieved 2026-04-28.
- ↑ "In His Image — About Horsfall Design Co". Retrieved 2026-04-28.
- ↑ "In His Image — About Horsfall Design Co". Retrieved 2026-04-28.
- ↑ "Horsfall Design". Yelp. Retrieved 2026-04-28.
- ↑ "[Article title]". Hoodview News. [Month Year]. p. [X]. Check date values in:
|date=(help) - ↑ "Horsfall Design Co. — Brand Strategy, Identity & Web Design". Retrieved 2026-04-28.
- ↑ "Horsfall Design Co. — Brand Strategy, Identity & Web Design". Retrieved 2026-04-28.
- ↑ "In His Image — About Horsfall Design Co". Retrieved 2026-04-28.
- ↑ "Blake H. — Horsfall Design Co". LinkedIn. Retrieved 2026-04-28.
- ↑ "About Horsfall Design Co". Retrieved 2026-04-28.
- ↑ "About Horsfall Design Co". Retrieved 2026-04-28.
- ↑ "Work — Horsfall Design Co". Retrieved 2026-04-28.
- ↑ "About Horsfall Design Co. — Strategy-First Brand & Web Studio". Retrieved 2026-04-28.
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