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How Accessibility Testing Services Improve User Experience for All

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A certain percentage of the population is afflicted with some form of disability. This means that there will be certain types of difficulties a disabled person may encounter when accessing a website or web application. For this specific purpose, the platform of accessibility testing is strategically implemented, which in turn ensures that the websites and web applications are built in accordance with the accessibility standards and guidelines. In this article, you will learn how accessibility testing can improve user experience.

What is accessibility testing?[edit]

It is a process of assessing the functionality and usability of a website or web application to ensure that disabled people can easily access the application or website. Accessibility barriers are removed through the tactical implementation of accessibility testing services.

Impact of accessibility testing on user experience:[edit]

Lack of keyboard accessibility, usage of non-descriptive links, ill-formatted form labels, inappropriate website hierarchy, poor color contrast, absence of alternative text for images etc., are some of the commonly reported digital accessibility issues. This in turn disrupts the user experience. To solve these issues, the platform of accessibility testing services is strategically implemented.

According to a report published by a leading firm, approximately 31.3% of home pages globally are devoid of alternative texts. This, in turn, impacts the user experience. Hence, to increase functionality and usability for all users, including disabled users, accessibility testing and its related tools and technologies are tactically applied.

Through the tactical application of accessibility testing, disabled users can interact and navigate with digital technologies and content the same way as users without disabilities interact. Improved user satisfaction and engagement are possible through accessibility solutions.

The strategic importance of accessibility testing in enhancing user experience:[edit]

There is a general misconception that disabled people are the focal point for conducting accessibility test solutions. This testing method is focused on ensuring that the quality and user experience of an application or website is optimized, thus benefiting both disabled and non-disabled users.

Of course, assistive technologies are used to improve the overall website experience for disabled users, so that they can also get full-fledged benefits. Zooming into a screen for enhanced visibility, captions for a video for people with hearing impairments etc., are some of the key features focused and worked upon by the web accessibility testing services platform.

Adding features like clean, simple design, screen magnifiers, closed captions and transcripts will benefit a wider audience. The focus is on enhancing the accessibility experience of the web application and website and making sure that a broad range of users are benefited.

Leveraging accessibility testing for optimal user experience:[edit]

Accessibility related issues in a website or web application are identified and fixed through the tactical use of accessibility solutions. Incompatible formats, low contrast, unclear labels, low-quality content are properly addressed. When the application or website is made fully accessible, then a more consistent and positive user experience is provided, regardless of the devices, preferences or abilities.

This will in turn help in increasing conversion rates, engagement and user retention. For example, according to research conducted by a leading firm, approximately 71% of disabled people will leave a website that is not aligned with accessibility standards and guidelines.   

Following are a few advantages of accessibility test solutions:[edit]

  • A wider audience is reached out
  • The Search Engine Optimization (SEO) is enhanced and streamlined
  • Avoidance of penalties and legal issues
  • Increased conversions and sales
  • Promotes new technologies, innovation and design approaches
  • Costs are reduced in the long run
  • Improved social responsibility

Conclusion: Accessibility testing is a unique and important type of testing and hence should be carried out with utmost care and protocols. For professional guidance, you can connect with a premium software testing services company.