Howard Milton
Howard Milton is a British designer who came to prominence during the 1980s UK design boom. Milton first studied Art at Emanuel School then at Hammersmith College of Art under Ruskin Spear and under Tom Eckersley at the London College of Printing, graduating in 1974.
He joined Michael Peters and Partners London.[1] Here he worked on projects such as Seagrams (photo), Winsor and Newton and Virgin and met his future business partner and wife Jay Smith.
In 1976, he moved to New York and joined advertising agency Burson-Marstellar[1] where he came under the influence of the American designers Seymour Chwast, Herb Lubalin, Tibor Kalman and Milton Glaser, designer of the ‘I Love New York’ campaign.
In 1980, Milton and Smith formed their own company Smith & Milton in the UK.[1]
Smith & Milton is known for its work such as designs for Kit Kat and Lucozade and the corporate identities of PPP, the Switch logo and Asprey.
Milton and Smith are married[2] with two children and split their time between homes in Cornwall and London.
Milton has written two books published by the Design Council on the practice of packaging design, and lectured to audiences at AIGA[clarification needed] California, Kent State University Ohio, the Marketing Society London and Central St. Martins.
In 2009 he and his wife Jay Smith were nominated for the Prince Philip Design Award in recognition of Outstanding Achievement in Design.[2]
In 2016 Smith & Limited went into liquidation.[3]
Books[edit]
Milton, Howard; Nick Asbury (2006). Alas! Smith and Milton: How Not to Run a Design Company. London: Cyan. pp. 192 p. : ill. (chiefly col.), 26 cm. ISBN 978-1-904879-47-3. Search this book on 
References[edit]
- ↑ 1.0 1.1 1.2 "Global Brand Man Backs The Risk Takers". Creativematch. 2005-03-07. Retrieved 2011-04-08.
- ↑ 2.0 2.1 Irvine, Chris (2009-10-16). "Brompton folding bicycle inventor wins Prince Philip Designer Prize". The Telegraph. Telegraph Media Group. Retrieved 2011-04-08.
- ↑ [1]
Further reading[edit]
- "Packaging Design. (book reviews)". Marketing. 28 Feb 1991. Retrieved 2008-06-10.
- "Pack attack: packaging design is often overlooked by toy makers in their rush for market share". Marketing. 15 Feb 1990. Retrieved 2008-06-10.
- "Beyond brand continuity: Changing design for the better". The Economic Times. 8 June 2007. Retrieved 2008-06-10.
- "Brand Equity - Design by Choice". The Economic Times. 20 June 2007. Retrieved 2008-06-10.
- [2]
External links[edit]
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