Hush Blankets
 | |
| Subsidiary | |
| ISIN | 🆔 |
| Industry | Mattresses |
| Founded 📆 | 2018 |
| Founders 👔 | Aaron Spivak, Lior Ohayon |
Area served 🗺️ | Canada, United States |
| Products 📟 | Weighted blankets, mattresses, and mattress accessories |
| Members | |
Number of employees | |
| Parent | Sleep Country Canada (2021–present) |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Hush is a Canadian e-commerce company that sells sleeping products. Hush is also carried by traditional retailers, including TJ Maxx, Marshalls, Bloomingdale's, Macy's, and Nordstroms in the United States.[1] The company was founded in January 2018.
In 2021, the company was acquired by Sleep Country Canada in a deal structured to be completed over 3 years.
History[edit]
It was in 2017 when Aaron and Lior first met, created the company designs, and invested around $100K to get the business off the ground. Lior noticed the value of weighted blankets (between three and five times heavier than your standard comforter) while working at a summer camp for special needs children.[2] Lior was convinced people without mental disorders (attention or sensory) could also benefit from the blanket's deep pressure touch (DPT) which the company claims reduces cortisol, increases serotonin, and increases melatonin.[3][4] This led them on a mission to try to improve sleep for adults across the globe while reducing stress and insomnia.[5][6]
Hush launched a kickstarter in March 2019 raising over $1.5M in 30 days, making them the tenth largest campaign in Canadian history.[7] Hush sold 10,000 blankets in the first 15 months.[8] In the early stages, the company ran through a bit of trouble due to seasonal demand during the off-season period.[citation needed]
Hush appeared on the 14th season of Dragons' Den in October 2019, earning "Most Epic Pitch" of the season after a bidding war ensued among the 6 dragons. Aaron and Lior were initially willing to give up 10% of the company for $400K, but ultimately negotiated with Lane Merrifield and Jim Treliving to agree on 8% at $400K (adding an extra $500K to the valuation). But their deal did not come to fruition after the show.[9]
In early 2020 Hush became an official Weighted Blanket sponsor for the Montreal Canadiens.[10][11] Hush has been featured on Good Morning America[12] and Huffington Post.[13]
Hush made $20M in sales in 2020.[14] In 2022, Hush opened its first pop-up retail location at the Yorkdale Shopping Centre.[15]
Acquisition[edit]
In October 2021 Sleep Country Canada acquired a 52% stake of the company and will take over the residual 48% stake for an undisclosed amount in stages over the course of 3 years.[16][17][18][19][20]
Awards[edit]
- 2023 Pop-Up Experience & Design Award (Retail Council of Canada)[21]
References[edit]
- ↑ "Interview With Hush Co-Founder Aaron Spivak". www.retail-insider.com. August 3, 2023.
- ↑ "Blanket entrepreneurs give back to the community". August 15, 2019.
- ↑ "Hush Iced, a Cooling Weighted Blanket Perfect for Summer, Launches on Kickstarter". March 13, 2019.
- ↑ "Get a head start on the holiday season with these unique and luxury gifts". November 24, 2021.
- ↑ "Toronto Startup Grows and Gives Back With Weighted Blankets". October 19, 2019.
- ↑ "4 Essentials to Help Reduce Stress". March 31, 2022.
- ↑ "Hush Iced, a Cooling Weighted Blanket Perfect for Summer". www.businessinsider.com. March 13, 2019.
- ↑ "One company's video marketing strategy that helped rack up $6 million in sales". November 7, 2019.
- ↑ "HUSH BLANKETS". October 31, 2019.
- ↑ "Hush becomes the official weighted blanket of the Montreal Canadiéns". 26 February 2021.
- ↑ "Weighted Blanket Company Sees Habs Deal As Way To Grow Brand". www.sportsbusinessjournal.com. February 16, 2021.
- ↑ "Steals for the home". October 20, 2023.
- ↑ "This 25-Pound Blanket Could Help You Sleep Through The Night". May 4, 2017.
- ↑ "These Two Friends Turned Their Last $4K Into $50 MILLION". October 27, 2023.
- ↑ "Canadian DTC brand Hush launches its first-ever pop-up store at Yorkdale Shopping Centre". November 3, 2022.
- ↑ "Sleep Country Canada buys controlling stake in Hush Blankets". www.cbc.ca. October 19, 2021.
- ↑ "Sleep Country Canada Closes Acquisition of Hush Blankets". www.newswire.ca. October 22, 2021.
- ↑ "Sleep Country Canada acquires majority of Hush Blankets". www.furnituretoday.com. October 19, 2021.
- ↑ "Sleep Country Canada Acquires Majority of Hush Blankets". www.newswire.ca. October 19, 2021.
- ↑ "Sleep Country Canada buying weighted blanket company Hush Blankets". www.globalnews.ca. October 19, 2021.
- ↑ "Excellence in Retailing Award Winners". January 1, 2023.
External links[edit]
This article "Hush (business)" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Hush (business). Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
