Hyperpure
| ISIN | 🆔 |
|---|---|
| Industry | Supply chain management |
| Founded 📆 | |
| Founders 👔 | Zomato |
| Headquarters 🏙️ | Gurgaon, Haryana, India |
Area served 🗺️ | |
| Products 📟 | Fresh produce, dairy products, meats, groceries |
| Services |
|
| Members | |
Number of employees | |
| Parent | Zomato |
| 🌐 Website | hyperpure.com |
| 📇 Address | |
| 📞 telephone | |
Hyperpure, an Indian supply chain service, was introduced in 2018 as a vertical by the restaurant aggregator Zomato. It is a first-of-its-kind initiative in India[1], working as a B2B model to supply food supplies to restaurants.
Hyperpure deployed a farm-to-fork model for its supply chain by sourcing directly from farmers, producers, and processors, eliminating intermediaries, with better quality and competitive pricing.[2] The company supplies fresh fruits, vegetables, groceries, packaged, and frozen products for the industry.[3]
History
In 2019, Zomato piloted the business in Bengaluru for supplies to restaurants, sourcing ingredients directly from farmers, producers, and processors.
In 2022, the service's revenues increased by 170% to ₹540 crore (US$70 million), expanding to 10 cities. The number of restaurants under the Hyperpure network grew from 12,000 in 2021 to 25,000 in the COVID-19 period.[4]
The company expanded during COVID times in 2020 adding 20 warehouses across India.[5]
Operations
Hyperpure primarily sources food supplies and ingredients, including fresh produce, dairy products, meats, and groceries. The initiative focuses on sustainability, aiming to reduce food wastage and promote better agricultural practices. With a direct connection with farmers and producers, Hyperpure acts as the middleman to restaurants for their supply of ingredients.
The supply chain is managed through a network of warehouses and distribution centers located to serve major cities. Zomato and Hyperpure are growing their logistics infrastructure, assisting restaurants in managing inventory for their operation. Hyperpure's inventory management, such as regular audits, accurate tracking, and using software for automation, can significantly reduce the risk of running out of essential items. Additionally, strategies like optimizing menu offerings, nurturing vendor relationships, and strategic ordering favour Zomato. Hyperpure has a network of around 30,000 hotels on its network and in Q3 F24, Hyperpure reported a revenue of ₹859 crore.[6]
Controversies
In October 2024, Zomato's Hyperpure warehouse in Hyderabad was inspected by the Food Safety and Standards Authority of India (FSSAI). The inspection revealed 90 packets of button mushrooms with incorrect packaging dates. Zomato CEO Deepinder Goyal attributed the error to a vendor's manual typing mistake and assured that the affected packets were rejected.[7]
References
- ↑ HyperPure (Report). National Restaurant Association of India. 2019.
- ↑ "Hyperpure v0.2 – now set to supply 2500+ restaurants every day in Bangalore". blog.zomato.com. Zomato. March 1, 2019. Retrieved 11 Nov 2024.
- ↑ HyperPure - About the company (Report). tracxn. 2015.
- ↑ "Zomato says B2B vertical Hyperpure could be bigger than food delivery". The Economic Times. Delhi. Aug 31, 2022. Retrieved Nov 16, 2024.
- ↑ "Zomato to invest around Rs 56 crore to set up 20 more warehouses by 2020". The Economic Times. Delhi. Apr 29, 2019. Retrieved Nov 11, 2024.
- ↑ Gupta, Ashmita (Sep 26, 2024). "Have you heard of Hyperpure — Zomato's lesser-known cousin for restaurant owners?". businessinsider. Retrieved 3 Dec 2024.
- ↑ Sharma, Manoj (Nov 4, 2024). "Zomato Hyperpure warehouse raid:Vendor error caused issue, clarifies Goyal". Hyderabad. Retrieved 11 Nov 2024.
External links
This article "Hyperpure" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Hyperpure. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
