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IMotions

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iMotions is a human behavior research software developed and published by iMotions A/S, owned by Smart Eye AB group, for Windows. It was originally developed in 2005.[1] as an eye tracking software but has since then become the industry standard[2] for multi-modal research in neuroscience but especially in applied sciences such as behavioral economics and psychology[3]. The software integrates the Affectiva SDK [4] allowing researchers to infer emotions through facial expressions captured in video (FEA) rather than relying on Electromyography (EMG).

Earlier versions of iMotions were called Attention Tool [5], but changed naming to iMotions from version 6.0.

Multi-modal

iMotions was the first software to simplify the use of multiple different biosensors in a study setup. Prior to iMotions the use of multimodalities required a significant amount of custom coding[2], and the advances enabled for example eye tracking studies to incorporate biosensor data from electrodermal activity (GSR)[6] without the need to write custom programs. Since then other software products have developed similar capabilities, most notably Noldus with the introduction of FaceReader in 2007 [7]

The most used biosensor modalities for research are:

R-notebooks

Since the launch of iMotions Software v8.0, the software has included a library of custom-coded R Notebooks to create visualizations of the data imported from the various pieces of hardware in a given research scope. The R Notebooks are freely available on Github.[8]

References

  1. ↑ "Smart Eye to acquire iMotions | Smart Eye". Retrieved 2022-01-06.
  2. ↑ 2.0 2.1 Colazingari, Ottavio (2021-01-27). "Empowering human behavior research : the case of iMotions".
  3. ↑ Andréen, Lisa; Galazka, Martyna; Hadjikhani, Nouchine; Jeuris, Steven; Masulli, Paolo; Johnels, Jakob Åsberg (2021-01-01). "Developing tolerance to eye contact in autism: A feasibility study with adults using behavioral, interview, and psychophysiological data". Psychology of Language and Communication. 25 (1): 240–263. doi:10.2478/plc-2021-0011. Unknown parameter |s2cid= ignored (help)
  4. ↑ Kulke, Louisa; Feyerabend, Dennis; Schacht, Annekathrin (2020). "A Comparison of the Affectiva iMotions Facial Expression Analysis Software With EMG for Identifying Facial Expressions of Emotion". Frontiers in Psychology. 11: 329. doi:10.3389/fpsyg.2020.00329. ISSN 1664-1078. PMC 7058682 Check |pmc= value (help). PMID 32184749 Check |pmid= value (help).
  5. ↑ "iMotions' releases Attention Tool 4.9 with integration and synchronization of biosensors and glasses data as well as API for live export of synchronized data". Mynewsdesk (in dansk). Retrieved 2022-01-06.
  6. ↑ Lei, Jing; Sala, Johannan; Jasra, Shashi K. (2017-12-15). "Identifying correlation between facial expression and heart rate and skin conductance with iMotions biometric platform". Journal of Emerging Forensic Sciences Research. 2 (2): 53–83.
  7. ↑ "About Noldus - Innovative solutions | Noldus". About Noldus - Innovative solutions | Noldus. Retrieved 2022-01-06.
  8. ↑ R-Library, iMotions, 2021-11-11, retrieved 2022-01-06


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