INVNT
| Private | |
| ISIN | 🆔 |
| Industry | Brand communications, event planning |
| Founded 📆 | 2008 (as independent company); 2020 (as subsidiary of INVNT Group) |
| Founder 👔 | Scott Cullather, Kristina McCoobery |
| Headquarters 🏙️ | New York, New York |
Area served 🗺️ | Worldwide |
| Members | |
Number of employees | |
| 🌐 Website | [Lua error in Module:WikidataIB at line 665: attempt to index field 'wikibase' (a nil value). ] |
| 📇 Address | |
| 📞 telephone | |
 | This article is actively undergoing a major edit for a short while. To help avoid edit conflicts, please do not edit this page while this message is displayed. This message was added at 17:48, 12 March 2024 (UTC). This page was last edited at 21:00, 12 March 2024 (UTC) (8 months ago). Please remove this template if this page hasn't been edited in several hours. If you are the editor who added this template, please be sure to remove it or replace it with {{Under construction}} between editing sessions. |
INVNT is an American multinational brand experience, live events, and marketing agency launched in 2008.[1] It is a subsidiary of the holding company INVNT Group.[1][2]It is headquartered in New York City.[3]The company’s current CEO is Kristina McCoobery.[4]
History[edit]
Scott Cullather and Kristina McCoobery founded INVNT in 2008.[2][5]
In 2011, Jerry Deeney (Chief Client Officer) joined INVNT.[6]
Time Inc. acquired INVNT in 2015, and was a subsidiary of Time Inc. In 2017, Cullather and McCoobery reached a deal to purchase the company, making it an independent agency again.[7] The terms of the deal were undisclosed.[8]INVNT established offices in Sydney, Australia in 2017, with Laura Roberts named Managing Director of the APAC Region.[9] In 2019, INVNT opened its 2nd office in Singapore.[10]
In affiliation with Woodstock, INVNT was hired to organize the Bethel Woods Music and Culture Festival in 2018.[11][12] In the same year, INVNT helped produce the Xerocon Brisbane Conference.[13]
INVNT designed and produced the Unpacked 2019 launch event for the Samsung Galaxy Note10.[14] In the same year, INVNT also produced the 10th anniversary edition of TEDXSydney.[15] INVNT also named Adam Harriden, who was previously at Jack Morton, its Executive Creative Director in 2019.[16] The company also collaborated with luxury car brand Genesis on a launch event at Hudson Yards, for its Mint Concept electric car in 2019.[17]
In 2019, Forbes released Challenge Everything: The Battle Cry That Blew Sh*t Up And INVNTd Live Brand Storytelling, a book on the story of INVNT, by Scott Cullather and Kristina McCoobery.
INVNT became a subsidiary of INVNT Group when the holding company was founded in 2020.[1][2] Kristina McCoobery was appointed CEO of the subsidiary, and COO of INVNT Group.[18]
At the first SXSW Sydney in October 2023, INVNT curated and hosted the event’s Discovery Stage at the ICC Sydney.[19][20][21]
INVNT also partnered with General Motors on launch events for the Chevrolet Silverado and the GMC Sierra.[2] It also collaborates with the Society for Human Research Management to design and produce the annual SHRM Conference.[2]
INVNT’s has also worked with Microsoft, Facebook, Pfizer, Samsung, PepsiCo, ESPN, Subway, and Xero.[2][22]
References[edit]
- ↑ 1.0 1.1 1.2 exeleon (2021-10-14). "Scott Cullather: The Wizard of Brand Storytelling". Exeleon Magazine. Retrieved 2024-03-10.
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 Papadopoulos, Anna (2020-02-17). "CEO Spotlight: Scott Cullather Builds A Global Footprint For INVNT". CEOWORLD magazine. Retrieved 2024-03-10.
- ↑ Parry, Adam (2019-11-05). "Several key hires for INVNT® as agency expands operations globally". Event Industry News. Retrieved 2024-03-10.
- ↑ "All the world's a stage: Next-gen live events are building the experience economy". The Drum. Retrieved 2024-03-10.
- ↑ "Husband And Wife Co-Founders Of INVNT™ Join Forbes' Speakers Network". Forbes. Retrieved 2024-03-12.
- ↑ Publisher, Don Svehla (2011-02-22). "inVNT strengthens production team » Exhibit City News". Exhibit City News. Retrieved 2024-03-10.
- ↑ "Invnt separates from parent company Time Inc". www.campaignlive.co.uk. Retrieved 2024-03-10.
- ↑ "Time Inc. Sells Live Events Company INVNT Back To Founders As Part Of Streamlining Strategy". MarketWatch Pulse. 2017-07-27. Retrieved 2024-03-10.
- ↑ Wallbank, Paul (2018-04-23). "Experiential agency INVNT launches APAC office in Sydney to be led by Laura Roberts". Mumbrella. Retrieved 2024-03-10.
- ↑ "INVNT expands to Singapore". Campaign Asia. Retrieved 2024-03-10.
- ↑ Staff, EDM com (2018-12-29). "Bethel Woods Reveals Name of Woodstock 50th Anniversary Event". EDM.com - The Latest Electronic Dance Music News, Reviews & Artists. Retrieved 2024-03-10.
- ↑ Staff, EDM com (2019-02-20). "Bethel Woods Splits Woodstock 50th Celebration into Three Events". EDM.com - The Latest Electronic Dance Music News, Reviews & Artists. Retrieved 2024-03-10.
- ↑ "INVNT creates 'Coachella for accountants' at Xerocon Brisbane - AdNews". www.adnews.com.au. Retrieved 2024-03-10.
- ↑ "Case Study: Samsung's Galaxy Note10 Unpacked launch with INVNT". The Drum. Retrieved 2024-03-10.
- ↑ admin (2019-04-05). "INVNT to produce 10th anniversary edition of TEDxSydney". Conference News. Retrieved 2024-03-10.
- ↑ "INVNT names new ECD". Campaign Asia. Retrieved 2024-03-10.
- ↑ Wood, Stuart (2019-04-23). "INVNT produces launch event for luxury car Genesis Mint Concept". Access All Areas. Retrieved 2024-03-10.
- ↑ "INVNT refreshes its group brand story and names new president and CEO". C-MW. 14 July 2020.
- ↑ "Big names and wide support for SXSW Sydney ahead of festival kick-off - micenet". 2023-10-10. Retrieved 2024-03-10.
- ↑ cim (2023-10-04). "INVNT to curate and host Discovery Stage at SXSW Sydney CIM Business Events". www.cimbusinessevents.com.au. Retrieved 2024-03-10.
- ↑ OYoung, Anna (2023-10-13). "INVNT Announces Tech And Innovation Driven Line Up For SXSW". B&T. Retrieved 2024-03-10.
- ↑ "INVNT secures number of client wins increasing revenues over $54m". The Drum. Retrieved 2024-03-12.
This article "INVNT" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:INVNT. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
