INVNT
| Private | |
| ISIN | 🆔 |
| Industry | Brand communications, event planning |
| Founded 📆 | 2008 (as independent company); 2020 (as subsidiary of INVNT Group) |
| Founder 👔 | Scott Cullather, Kristina McCoobery |
| Headquarters 🏙️ | New York, New York |
Area served 🗺️ | Worldwide |
| Members | |
Number of employees | |
| 🌐 Website | [Lua error in Module:WikidataIB at line 665: attempt to index field 'wikibase' (a nil value). ] |
| 📇 Address | |
| 📞 telephone | |
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INVNT is an American multinational brand experience, live events, and marketing agency launched in 2008.[1] It is a subsidiary of the holding company INVNT Group.[1][2]It is headquartered in New York City.[3]The company’s current CEO is Kristina McCoobery.[4]
History[edit]
Scott Cullather and Kristina McCoobery founded INVNT in 2008.[2][5]
In 2011, Jerry Deeney (Chief Client Officer) joined INVNT.[6]
Time Inc. acquired INVNT in 2015, and was a subsidiary of Time Inc. In 2017, Cullather and McCoobery reached a deal to purchase the company, making it an independent agency again.[7] The terms of the deal were undisclosed.[8]INVNT established offices in Sydney, Australia in 2017, with Laura Roberts named Managing Director of the APAC Region.[9] In 2019, INVNT opened its 2nd office in Singapore.[10]
In affiliation with Woodstock, INVNT was hired to organize the Bethel Woods Music and Culture Festival in 2018.[11][12] In the same year, INVNT helped produce the Xerocon Brisbane Conference.[13]
INVNT designed and produced the Unpacked 2019 launch event for the Samsung Galaxy Note10.[14] In the same year, INVNT also produced the 10th anniversary edition of TEDXSydney.[15] INVNT also named Adam Harriden, who was previously at Jack Morton, its Executive Creative Director in 2019.[16] The company also collaborated with luxury car brand Genesis on a launch event at Hudson Yards, for its Mint Concept electric car in 2019.[17]
In 2019, Forbes released Challenge Everything: The Battle Cry That Blew Sh*t Up And INVNTd Live Brand Storytelling, a book on the story of INVNT, by Scott Cullather and Kristina McCoobery.
INVNT became a subsidiary of INVNT Group when the holding company was founded in 2020.[1][2] Kristina McCoobery was appointed CEO of the subsidiary, and COO of INVNT Group.[18]
At the first SXSW Sydney in October 2023, INVNT curated and hosted the event’s Discovery Stage at the ICC Sydney.[19][20][21]
INVNT also partnered with General Motors on launch events for the Chevrolet Silverado and the GMC Sierra.[2] It also collaborates with the Society for Human Research Management to design and produce the annual SHRM Conference.[2]
INVNT’s has also worked with Microsoft, Facebook, Pfizer, Samsung, PepsiCo, ESPN, Subway, and Xero.[2][22]
References[edit]
- ↑ 1.0 1.1 1.2 exeleon (2021-10-14). "Scott Cullather: The Wizard of Brand Storytelling". Exeleon Magazine. Retrieved 2024-03-10.
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 Papadopoulos, Anna (2020-02-17). "CEO Spotlight: Scott Cullather Builds A Global Footprint For INVNT". CEOWORLD magazine. Retrieved 2024-03-10.
- ↑ Parry, Adam (2019-11-05). "Several key hires for INVNT® as agency expands operations globally". Event Industry News. Retrieved 2024-03-10.
- ↑ "All the world's a stage: Next-gen live events are building the experience economy". The Drum. Retrieved 2024-03-10.
- ↑ "Husband And Wife Co-Founders Of INVNT™ Join Forbes' Speakers Network". Forbes. Retrieved 2024-03-12.
- ↑ Publisher, Don Svehla (2011-02-22). "inVNT strengthens production team » Exhibit City News". Exhibit City News. Retrieved 2024-03-10.
- ↑ "Invnt separates from parent company Time Inc". www.campaignlive.co.uk. Retrieved 2024-03-10.
- ↑ "Time Inc. Sells Live Events Company INVNT Back To Founders As Part Of Streamlining Strategy". MarketWatch Pulse. 2017-07-27. Retrieved 2024-03-10.
- ↑ Wallbank, Paul (2018-04-23). "Experiential agency INVNT launches APAC office in Sydney to be led by Laura Roberts". Mumbrella. Retrieved 2024-03-10.
- ↑ "INVNT expands to Singapore". Campaign Asia. Retrieved 2024-03-10.
- ↑ Staff, EDM com (2018-12-29). "Bethel Woods Reveals Name of Woodstock 50th Anniversary Event". EDM.com - The Latest Electronic Dance Music News, Reviews & Artists. Retrieved 2024-03-10.
- ↑ Staff, EDM com (2019-02-20). "Bethel Woods Splits Woodstock 50th Celebration into Three Events". EDM.com - The Latest Electronic Dance Music News, Reviews & Artists. Retrieved 2024-03-10.
- ↑ "INVNT creates 'Coachella for accountants' at Xerocon Brisbane - AdNews". www.adnews.com.au. Retrieved 2024-03-10.
- ↑ "Case Study: Samsung's Galaxy Note10 Unpacked launch with INVNT". The Drum. Retrieved 2024-03-10.
- ↑ admin (2019-04-05). "INVNT to produce 10th anniversary edition of TEDxSydney". Conference News. Retrieved 2024-03-10.
- ↑ "INVNT names new ECD". Campaign Asia. Retrieved 2024-03-10.
- ↑ Wood, Stuart (2019-04-23). "INVNT produces launch event for luxury car Genesis Mint Concept". Access All Areas. Retrieved 2024-03-10.
- ↑ "INVNT refreshes its group brand story and names new president and CEO". C-MW. 14 July 2020.
- ↑ "Big names and wide support for SXSW Sydney ahead of festival kick-off - micenet". 2023-10-10. Retrieved 2024-03-10.
- ↑ cim (2023-10-04). "INVNT to curate and host Discovery Stage at SXSW Sydney CIM Business Events". www.cimbusinessevents.com.au. Retrieved 2024-03-10.
- ↑ OYoung, Anna (2023-10-13). "INVNT Announces Tech And Innovation Driven Line Up For SXSW". B&T. Retrieved 2024-03-10.
- ↑ "INVNT secures number of client wins increasing revenues over $54m". The Drum. Retrieved 2024-03-12.
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