Icecat N.V.
General Information[edit]
Icecat NV is a global syndicator and producer of standardized product data, based in Amsterdam, the Netherlands. The enterprise was founded in 2001 and is one of the leaders in their respective niche segment. The company specializes in IT & Electronics, Toys, Health & Beauty, DIY, Fashion, Automotive, and the fast moving consumer goods.The company is also listed at the Dutch NPEX stock exchange.[1]
Icecat Group consists of Icecat LLC Ukraine and Icecat content sourcing OÜ Estonia which are the cost centers of the organization and also responsible for the direct sourcing of editor capacity. Other subsidiaries include Iceshop B.V., Icecat Nederland B.V., Syndy B.V.[4], Hatch B.V.[5], and Icecat International B.V..
The main competitors of the company are CNET Content Solutions, Etilize, and FlixMedia.
History[edit]
The company was founded in 1999 as the first Dutch computer online shop under the name TakeItNow by Martijn Hoogeveen.The business is part of the iMerge eCommerce incubator since its foundation. It came clear to the company, that it needs a more convenient way to manage product content and in 2001 TakeItNow became the content provider within the iMerge Holding[2] In 2006, the company started operation of its unique Open Catalogue and on April 6, 2009 it became the public limited company (naamlooze vennootschap) Icecat N.V. [3] In an effort to raise capital for further growth, the company successfully announced its IPO at the Dutch SME stock exchange NPEX in January 2017. [1] Here the company received € 4,4 million. Moreover, the company announced the ICO of its cryptocurrency ICURY in 2018 for R&D purposes .[2]
In November 2014, Open Icecat launched its LIVE version, a real-time JavaScript service, providing real-time inserts in client websites, as an alternative to URL format. The same year Open Icecat integrated new sectors in its catalogue such as Lighting and Beauty, L'Oréal Netherlands being one of 300 sponsoring manufacturers. By March 2018, Open Icecat counted roughly 300 sponsoring brands and provided data in 47 languages.[1] The catalogue was used by 75.000 channel partners[3] spread over 243 countries and territories worldwide. [1] The business enhanced its catalogue in the sectors DIY, Toys, FMCG, and fashion.[1]
Products[edit]
Open Icecat[edit]
Open Icecat contains half a million datasheets from over 300 brands. It resulted in the global use of Open Icecat by tens of thousands of e-commerce companies from virtually any country in the world and billions of annual data-sheet downloads.
Full Icecat[edit]
Full Icecat is the complete product content database with more than 4 million datasheets from 20 000 brands.It reaches from specifications such as high-resolution images, marketing texts, manuals, videos, reasons-to-buy, cross-sell, categorizations, multimedia content, multilingual marketing text, upsell options, and 3D-shots. The data can be found in XML, CSV, JSON, URL, and Icecat Live format.
Corporate Identity[edit]
Icecat employs more than 150 people from over 20 nationalities and has an estimated number of 50 000+ customers from both Open and Full Icecat services. These are used actively from 243 countries.
Logos[edit]
Headquarters[edit]
Icecat is headquartered in Amsterdam, Noord-Holland. The other two offices are situated in Nieuwegein and Kiev.
Finance[edit]
In 2017 Icecat generated a revenue of more than € 7 million, accounting for 1 million more than the previous year. The half a year interim of Icecat for 2018 showed a growth of 24.4% for the first six months, in comparison to the previous year (21.5%). This led to revenues of 4.2 million from both the national and international business. [1]
Icury[edit]
In 2018 Icecat issued its very own cryptocurrency to carry on with the innovative and up-to-date nature of the company. The currency got the name ICURY: Icecat CryptocurencY. [4] It was issued by Icecat Content Sourcing O.Ü., being the Estonian daughter company, in close cooperation with TACXE/Ledgable blockchain team.
[edit]
The main Icecat’s shareholders are: Alena Velychko, Sergii Shvets, and Snijders Invest BV and iMerge. [1]
Relation with iMerge[edit]
The Dutch based company, iMerge was founded in 1998. The privately held company has its HQ in Nieuwegein, the Netherlands. iMerge BV is active as an e-Business investor. 75% of Icecat’s stocks is held by iMerge, the daughterfund of Netvalue BV. Martijn Hoogeveen, the CEO of Icecat, founded Netvalue. Since 1999 iMerge and Netvalue have been active business partners. They invested into several promising companies and startups. Here are a few examples: Icecat (e-business content), Iceshop (e-business-facilities), Hatch BV, previously Iceleads (e-business sales leading), Testseek [5] (products test and reviews seeking, e-business content)
References[edit]
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