Ideas42
Ideas42 is a non-profit research organization and a design firm.[1]
History
Ideas42 is based in New York City. It takes its name from the use of the number "42" in the book Hitchhiker's Guide to the Galaxy, which claims the number as the answer to the greatest question in the universe.[2] The executive director of the group is Josh Wright.[3][4]
Consulting
Ideas42 works in a consulting role with companies to apply behavioral research to their industries,[5][6] such as the use of behavioral economics in social foundations[7] or the use of psychology in the financial savings field.[8][9] Ideas42 also works with other non-profits on applying behavioral science to charitable issues, such as poverty and hunger,[10][11] and releases analytical reports on similar issues.[12] One of the projects Ideas42 has set up to deal with poverty issues is the Poverty Interrupted program, which The Psych Report states, "aims to help end intergenerational poverty through developing interventions based in psychology and behavioral economics."[13] Analysts from Ideas42 have commented on current events in the media, including on PBS.[14] It also houses a behavioral science research lab.[15]
Partnerships
Ideas42 partnered with American Express to found the Financial Innovation Lab, a platform for cooperative research between private and public parties[16] working on ideas for personal finance software.[17] Ideas42 has also partnered with the Robin Hood Foundation in the development of a $5 million prize for a technical solution to the problem of high US college student drop-out rates.[18] In 2014 Ideas42 began working with the Mayor's Office of Criminal Justice in NYC.[19]
References
- ↑ "Should Government Policies Rely More on Psychology?". The Huffington Post. 20 November 2014.
- ↑ Ben Steverman (7 April 2014). "Manipulate Me: The Booming Business in Behavioral Finance". Bloomberg.com.
- ↑ "Apple Pay Will Make You Buy More Useless Junk -- Science of Us". Science of Us.
- ↑ "Can betting against yourself online help you save money?". PBS NewsHour.
- ↑ "Can you be nudged into saving money? Some companies are banking on it". PBS NewsHour.
- ↑ "If Santa's workshop was run by behavioral economists". PBS NewsHour.
- ↑ "Why We Must Prize Community College Success". Forbes. 1 April 2014.
- ↑ Piyush Tantia (16 December 2015). "Let's Start from Scratch in Designing Products for Unbanked". Bank Think.
- ↑ "Can Behavioral Science Help Bring More People Into The Financial System?". Co.Exist. 11 November 2015.
- ↑ "Three Ways Behavioral Science Can Help End Poverty". The Psych Report.
- ↑ "Could your global programs use a nudge?".
- ↑ "Alleviating Poverty Doesn't Have To Be So Hard, And Behavioral Science Can Help". Co.Exist. 2 June 2015.
- ↑ "ideas42 Sets Out to Help End Poverty Through Behavioral Interventions". The Psych Report.
- ↑ "Holiday gifts to curb bad habits". PBS NewsHour.
- ↑ Beth Kobliner (5 February 2014). "Personal Finance For Children - Business Insider". Business Insider.
- ↑ "What Frugal Innovators Do". Harvard Business Review.
- ↑ "Amex to Crowdsource Financial-Inclusion Ideas from Academics". American Banker.
- ↑ "Is The Startup Prize The New Startup Accelerator?". Fast Company. 17 March 2014.
- ↑ "Making Sure Crime Prevention Pays". New York Times.
