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Ignasi Puig Claret

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Ignasi Puig Claret (Manresa, Barcelona, April 8, 1962) is an advertising entrepreneur, founding partner of SCPF agency (part of the WPP holding company) and CEO of SCPF America.

Career[edit]

In 1985 he began his professional career in the advertising world at Delvico Bates agency, where he worked until 1987.[1] In 1989 he was appointed General Director of the advertising agency Backer Spielvogel Bates (Barcelona office) until 1992, when Delvico and BSB agencies merged; Puig was named General Manager of the new company.[1]

In January 1996 he created in Barcelona, along with three partners from Delvico Bates, the advertising agency SCPF,[2][3] whose name is made up of the initials of its four partners: Toni Segarra, Luis Cuesta, Puig and Felix Fernández de Castro;[3] Puig becomes Counselor.[4] In 1998 SCPF opened an office in Madrid and won contests to develop IKEA, BMW,[5] Vodafone and ING campaigns, among others.

In the year 2000 WPP buys 30% of the shares of SCPF, and both agencies are part of a direct marketing company, Mr. John Sample, with Puig Claret as part of the management team.[6]

In 2005 WPP completes the acquisition of SCPF;[4] as a result of the sale, Ignasi Puig starts in Miami SCPF América,[3][4][7] [8] with Subway and HSBC among its first clients, and subsequently Procter & Gamble, Unilever, Coca Cola, Banco Santander, Banco Sabadell, Mazda, Johnson & Johnson, Revlon,[9][3] among others. Also NGOs such as Partnership for a Drug Free America,[10] Red Cross and Medicos sin Fronteras, among others. The company opened offices in New York, Mexico City, Buenos Aires[11] and Bogotá.

Awards[edit]

With SCPF, Puig Claret won awards at the International Festival of Cannes[12] and the Festival Iberoamericano de la Comunicacion Publicitaria,[13] IAB Awards[14] and Effie Awards.[15] In 2009 the agency was recognized with the Coca-Cola Creative Excellence Award in Atlanta.

References[edit]

  1. 1.0 1.1 "In It for the Long Run: Ignasi Puig". AdvertisingCrossing.com. 2008-03-10. Retrieved 2018-08-30.
  2. Publicista, El. "SCPF, la mejor agencia en publicidad integrada". www.elpublicista.es. Retrieved 2018-09-19.
  3. 3.0 3.1 3.2 3.3 Kenny, Elena (17 December 2007). "SCPF cumple diez años de talento creativo". El Nuevo Herald.
  4. 4.0 4.1 4.2 "Liderazgo sensible: el dilema de manejar el talento en las organizaciones creativas" (in español). Retrieved 2018-08-30.
  5. "BMW vuelve a confiar en SCPF para su Publicidad | Reason Why". Reason Why (in español). Retrieved 2018-09-19.
  6. Wert, Concha (2004-01-13). "WPP y SCPF crean una agencia de marketing directo". Cinco Días (in español). Retrieved 2018-08-30.
  7. "SCPF abre nuevas oficinas en Miami y Lisboa". Anuncios - Semanario de Publicidad y Marketing (1113). 25 July 2005.
  8. "SPAIN'S S,C,P,F TO OPEN MIAMI OFFICE". Retrieved 2018-08-30.
  9. "Toni Segarra y Luis Cuesta dejan *S,C,P,F… después de fundarla hace 21 años". Dircomfidencial (in español). 2017-03-16. Retrieved 2018-08-30.
  10. "Cómo se construye un gran día - Más Anuncios - Campaña/Creatividad - Anuncios.com". www.anuncios.com. Retrieved 2018-09-19.
  11. "Adlatina.com - Ignasi Puig: "No creemos que para operar en un país haya que establecerse en ese país"". www.adlatina.com.ar (in español). Retrieved 2018-09-19.
  12. Mundinteractivos. "Las agencias españolas consiguen 19 galardones en el Festival de Publicidad de Cannes | elmundo.es". www.elmundo.es. Retrieved 2018-09-19.
  13. "La agencia de publicidad *S,C,P,F… premiada en el Festival El Sol - Masters of Design and Innovation". Masters of Design and Innovation (in español). Retrieved 2018-08-30.
  14. "Los Premios IAB Conecta 2014 reconocieron 9 iniciativas de Coca-Cola México" (in español). Retrieved 2018-08-30.
  15. "Adlatina.com - *S,C,P,F… ganó la cuenta de Replay". www.adlatina.com.ar (in español). Retrieved 2018-09-19.

Enlaces externos


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