Imperial margarine
Imperial is a brand of margarine or spread, depending on the country, previously distributed by Unilever and currently marketed by Upfield. It is best remembered for television commercials in which a person who recently ate something with Imperial margarine would suddenly have a crown appear on their head (accompanied by a four-note fanfare).
Formulations of the product may vary by region. In the United States, Imperial is now a "vegetable oil spread" due to reductions in the percentage of vegetable oil in the product. However, in other countries, the product still qualifies as margarine.
History
Imperial was developed by Unilever in 1956.[1][2]
In 1981, Unilever chairman Michael Angus shut down the plant that manufactured Imperial and "farmed out the work to contractors able to produce it more cheaply".[3]
In 2018, Unilever sold its margarines and spreads to Upfield.
References
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