Imperial margarine
Imperial is a brand of margarine or spread, depending on the country, previously distributed by Unilever and currently marketed by Upfield. It is best remembered for television commercials in which a person who recently ate something with Imperial margarine would suddenly have a crown appear on their head (accompanied by a four note fanfare).
Formulations of the product may vary by region. In the United States, Imperial is now a "vegetable oil spread" due to reductions in the percentage of vegetable oil in the product. However, in other countries, the product still qualifies as margarine.
History[edit]
Imperial was developed by Unilever in 1956.[1][2]
In 1981, Unilever chairman Michael Angus shut down the plant that manufactured Imperial and "farmed out the work to contractors able to produce it more cheaply".[3]
In 2018, Unilever sold its margarines and spreads to Upfield.
References[edit]
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