Incogni
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Incogni is a subscription-based, automated personal information removal service. It’s designed to help users remove their personal data[1] from data brokers as well as other companies that may store such data. Incogni was developed in 2021 by Surfshark, a company primarily renowned for its VPN solutions[2]
Technology
Incogni acts like a privacy proxy, sending data-removal requests to a wide range of data brokers on behalf of its users.[3] Its main purpose is to delete personal information, such as email addresses, names, addresses and phone numbers from the databases of such brokers.[4] The service is fully automated, requiring little-to-no interaction from users after the initial setup.[5] As of April 2025, Incogni covered about 200 data brokers.[6]
Availability
Incogni is particularly appreciated in regions with effective data protection legislation in place, such as the United States, Canada, the European Union, the United Kingdom, Norway, Liechtenstein and Switzerland. These regions require compliance with key data protection regulations, such as the GDPR, the CCPA and PIPEDA.[7][8][9]
Comments
Since its inception, Incogni has received generally positive reviews. Simplicity, efficiency in sending data-removal requests, and automated functionality are some of the strengths highlighted by critics [10] .[11]
The service's user-friendly platform, its affordability, and the strong reputation of its parent company, Surfshark, have all contributed to this favorable reception.[12][13]
However, some observers have pointed out limitations, such as the relatively small number of relevant data brokers compared to the massive data-brokerage industry.[14] The lack of a free trial or free version has also been mentioned as a drawback, although Incogni does offer a 30-day, money-back guarantee.[15]
References
- ↑ "Incogni data removal service review". 27 April 2023.
- ↑ TheVPNLab (2022-01-14). "Surfshark introduces Incogni, a powerful privacy control tool". The VPN Lab. Archived from the original on 2023-12-11. Retrieved 2023-12-11.
- ↑ "Incogni data removal service review". 27 April 2023.
- ↑ "Incogni Review 2025 - KommandoTech Expert Reviews".
- ↑ "Incogni review: Remove personal data from the Internet in 2025". 6 April 2022.
- ↑ "Incogni Review 2025 - KommandoTech Expert Reviews".
- ↑ "Incogni Review - Can It REALLY Remove Your Data? [2024] - TechJury - Tech Insights, Reports and Analysis". 31 August 2022.
- ↑ "Everything you need to know about the "Right to be forgotten"". 5 November 2018.
- ↑ "Right to delete under California Consumer Privacy Act (CCPA)". 26 May 2021.
- ↑ "Incogni review: Does the personal data removal tool work?". Business Insider.
- ↑ "Removing Personal Data from the Internet: Importance, Challenges, and Steps – AlleyWatch".
- ↑ "Incogni data removal service review". 27 April 2023.
- ↑ "Incogni Review : Surfshark's Data Removal Tool".
- ↑ "Incogni data removal service review". 27 April 2023.
- ↑ "Incogni vs DeleteMe: Which is best in 2025?". 11 October 2023.
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