Innovando News
| Innovando News | |
| Foundation | 2022 |
| Website | Official Website |
Innovando News is a digital publication that explores innovation across various fields, including technology, branding, and strategic communication. Established in 2022 as an extension of the branding agency Innovando GmbH, the platform provides insights into emerging global trends. It serves as a resource for professionals, entrepreneurs, and decision-makers looking to stay informed about developments shaping different industries. Available in multiple languages and reaching readers in over 150 countries, Innovando News offers analysis and perspectives on the evolving landscape of innovation worldwide. [1] [2] [3] [4] [5] [6]
Mission
Innovando News takes a different approach to journalism by creating a space for knowledge exchange among experts, businesses, and academics. Rather than focusing solely on reporting, the platform aims to provide insights that help readers understand and anticipate shifts in global markets, particularly in technology and corporate communication. Instead of using traditional advertising methods like banner ads or sponsored content, Innovando News follows a brand journalism model. This approach allows businesses to contribute editorial content while maintaining a focus on informative and meaningful discussions. By involving companies as active participants in the editorial process, the platform encourages engagement and credibility in a global context. [7] [8] [9] [10] [11] [12] [13] [14] [15] [16] [17] [18] [19] [20] [21]
Editorial Model
The editorial approach of Innovando News is based on brand journalism, emphasizing educational and informative content rather than promotional messaging. Unlike content marketing, this model focuses on providing readers with relevant, in-depth insights, allowing businesses to share industry knowledge and perspectives in a credible way. To ensure high-quality content, Innovando News works closely with businesses through a structured process that includes strategic consultation, editorial planning, content creation, global distribution, and performance analysis. This approach helps maintain journalistic standards while supporting meaningful industry discussions.
Global Reach
One of the key aspects of Innovando News is its broad international reach. Available in 95 languages, the publication connects audiences across more than 150 countries, fostering global discussions on innovation. By breaking language and cultural barriers, it creates a space for diverse perspectives on emerging trends. Rather than relying on direct translation, Innovando News adapts its content to different cultural contexts, ensuring that articles are relevant and accessible to readers in various regions. This approach supports a more inclusive exchange of ideas, making it a valuable resource for those looking to stay informed about global developments in innovation.
Relationship with Innovando GmbH
Innovando News operates in connection with Innovando GmbH, a branding and communication agency with more than 25 years of experience. This relationship allows the publication to integrate journalistic principles with insights from branding and corporate communication. The agency’s background in strategic communication, digital marketing, and branding has influenced the development of Innovando News’ editorial approach. By combining industry expertise with a journalistic perspective, the platform offers a space where businesses can share their innovations within a broader conversation on emerging trends.
Founder Details
Innovando News was founded by Andreas Arno Michael Voigt and Gabriele Testi, both of whom have extensive experience in branding, strategic communication, and journalism. Voigt, a branding strategist with over 25 years in the field, is the CEO of Innovando GmbH and serves as the publication’s publisher. Testi, a journalist with a career spanning more than two decades, is the Editor-in-Chief.
Their backgrounds in both branding and journalism have shaped Innovando News into a platform that explores innovation from multiple perspectives, combining corporate communication insights with a journalistic approach.
References
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