Israa Media
 | |
| Private company | |
| ISIN | 🆔 |
| Industry | Virtual reality, Augmented reality, Artificial intelligence, 3D visualization, Digital media |
| Founded 📆 | 2016[1] |
| Founder 👔 | Nasreddine Laib |
Area served 🗺️ | Primarily Algeria; international projects |
| Products 📟 | AR and VR applications, educational apps, XR tools |
| Services | XR technology solutions, educational AR/VR, digital media content, 3D reconstructions |
| Members | |
Number of employees | 2–10[2] |
| 🌐 Website | israa-media |
| 📇 Address | |
| 📞 telephone | |
Israa Media is an Algerian technology startup headquartered in Algiers. It was founded in 2016 by engineer Nasreddine Laib[3][4] to develop immersive technologies for educational and cultural projects.
History
Israa Media was established in 2016 to create interactive AR and VR experiences for schools, museums, and cultural heritage sites. Its work combines 3D graphics and immersive technology to enhance learning and the presentation of historical sites.[5][6]
Products and Projects
Learn4D is an educational AR application that overlays 3D models of science diagrams onto middle-school textbooks, enabling interactive exploration of natural science concepts.[7]
Raconte-moi la Casbah 3D is a virtual heritage project located at Place des Martyrs metro station in Algiers. Opened on 25 July 2023, it provides an 8-minute immersive tour of the Casbah’s historic alleys and architecture using 3D projections and VR glasses. The project was implemented through a partnership between OGEBC, Metro d’Alger, and Israa Media.[8][9][10]
Recognition
Israa Media received official recognition from the Algerian government in 2021[11]. Its founder has been featured in national media discussing the use of AR/VR in education and cultural heritage.[12]
Media Coverage
Israa Media and its founder Nasreddine Laib have been mentioned in several Algerian news outlets. Coverage includes:
- Radio Algérienne – The cultural program 100% Culturel (5 May 2025) identified Nasreddine Laib as the founder of Israa Media and discussed the company’s work in virtual heritage reconstruction.[13]
- El Moudjahid – An article highlighted the company’s Learn4D educational AR application and its contribution to augmented reality in education.[14]
- Ecotimes – Coverage of the Rakmana IV digital-economy forum mentioned Nasreddine Laib presenting Israa Media among other Algerian tech entrepreneurs.[15]
- Algerie360 – Reported on the Casbah 3D project and the collaboration between Israa Media, OGEBC, and Metro d’Alger for the virtual heritage exhibit at Place des Martyrs.[16]
References
- ↑ "ISRAA MEDIA – Company Information". Societe‑Algerie.com. Retrieved 2025-12-21.
- ↑ "Israa Media". LinkedIn. Retrieved 2025-12-21.
- ↑ "100% Culturel du 05/05/2025". Radio Algérienne. Retrieved 2025-12-21.
- ↑ "Rakmana IV du GAAN". Ecotimes. Retrieved 2025-12-21.
- ↑ "ISRAA MEDIA – Company Information". Societe‑Algerie.com. Retrieved 2025-12-21.
- ↑ "A propos". Israa Media. Retrieved 2025-12-21.
- ↑ "Qui sommes-nous?". Israa Media. Retrieved 2025-12-21.
- ↑ "Raconte-moi la Casbah ... 3D". Algerie360. Retrieved 2025-12-21.
- ↑ "Explorer le patrimoine et vestiges historiques à travers le Musée virtuel". Metro El Djazaïr. Retrieved 2025-12-21.
- ↑ "Raconte-moi la Casbah – espace virtuel". Radio Algérienne. Retrieved 2025-12-21.
- ↑ "A propos". Israa Media. Retrieved 2025-12-21.
- ↑ "100% Culturel du 05/05/2025". Radio Algérienne. Retrieved 2025-12-21.
- ↑ "100% Culturel du 05/05/2025". Radio Algérienne. Retrieved 2025-12-21.
- ↑ "Apprendre avec la réalité augmentée : le pari réussi de Israa Média". El Moudjahid. Retrieved 2025-12-21.
- ↑ "Rakmana IV du GAAN". Ecotimes. Retrieved 2025-12-21.
- ↑ "Raconte-moi la Casbah ... 3D". Algerie360. Retrieved 2025-12-21.
Category:Technology companies of Algeria Category:Companies established in 2016 Category:Virtual reality companies Category:Augmented reality companies Category:Artificial intelligence companies Category:3D graphics software Category:Companies based in Algiers
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