It's Just Wings
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It’s Just Wings is a virtual restaurant owned and operated by Brinker International, Inc. Launched in April 2020 in the Dallas-Fort Worth area, Brinker expanded the It’s Just Wings concept to all Chili’s & Maggiano’s restaurants on June 23, 2020[1] amidst the COVID-19 pandemic. With exponential growth of at-home food delivery in 2020[2], It’s Just Wings tapped into this consumer trend.
HISTORY
- 2020: On April 1, It’s Just Wings launches in seven DFW Chili’s restaurants, available for delivery only on DoorDash
- 2020: On June 23, It’s Just Wings launches in over 1,100 Chili’s and Maggiano’s kitchens available for delivery on DoorDash with 11 flavors[1]
- 2021: On March 24, It’s Just Wings becomes available to order on Google[3]
- 2021: It’s Just Wings launches ItsJustWings.com in July
- 2022: In late March, It's Just Wings, in partnership with delivery drone company Flytrex, becomes available for delivery by drone[4]
DEVELOPMENT
In partnership with DoorDash[5], the Innovation Team at Brinker International developed a handful of concepts including It’s Just Wings, which focused on a variety of new sauces and included curly fries and ranch.[6]
MENU
As of April 2022, It’s Just Wings’ menu[7] includes seven wing sauces, 2 two dry rubs and free curly fries and ranch with every wing order. Sauce flavors include Garlic Parmesan, Apple BBQ, Buffalo, Honey Chipotle, Honey Sriracha, Spicy Pineapple Teriyaki and Mango Habanero. The dry rubs include Lemon Pepper and Ranch.
References[edit]
- ↑ 1.0 1.1 Klein, Danny. "Chili's Owner Launches Virtual Wings Concept". FSR magazine. Retrieved 2022-04-07.
- ↑ "Ordering in: The rapid evolution of food delivery | McKinsey". www.mckinsey.com. Retrieved 2022-04-07.
- ↑ "What's next for It's Just Wings?". www.foodbusinessnews.net. Retrieved 2022-04-07.
- ↑ Zara, Christopher (2022-03-29). "Look up, Texas—your takeout is arriving by drone". Fast Company. Retrieved 2022-04-21.
- ↑ Garcia, Tonya. "Chili's parent says its weeks-old virtual chicken chain It's Just Wings will soon be a $150 million brand". MarketWatch. Retrieved 2022-04-07.
- ↑ "https://itsjustwings.com/about-us". itsjustwings.com. Retrieved 2022-04-21. External link in
|title=(help) - ↑ "It's Just Wings Menu". itsjustwings.com. Retrieved 2022-04-18.
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