Itasha Coffee Co.
| Private | |
| ISIN | 🆔 |
| Industry | Specialty coffee |
| Founded 📆 | 2023 |
| Founder 👔 | Kyle Hines |
Area served 🗺️ | |
| Products 📟 | Flavored coffee blends, merchandise |
| Members | |
Number of employees | |
| Parent | NESO LLC |
| 🌐 Website | itashacoffee |
| 📇 Address | |
| 📞 telephone | |
Itasha Coffee Co. is an American specialty coffee company that sells flavored coffee blends and themed merchandise marketed around anime-inspired artwork and Japanese car-culture aesthetics, including Itasha (Vehicles decorated with anime or video game characters.)[1]
History
Itasha Coffee Co. was founded in 2023 by entrepreneur Kyle Hines, also known online as Aries or CapitalistAries. The company operates under NESO LLC, an organization that previously hosted competitive esports tournaments for the video game Valorant.[2][3]
Following its involvement in esports tournaments, the organization expanded into consumer products through the creation of the Itasha Coffee brand in 2023.[1][4]
Products
Itasha Coffee produces flavored coffee blends and related merchandise, including mugs, stickers, and apparel. Flavors are all natural South American blends, according to interviews, and feature flavors like Blueberries and Cream, Irish Cream, and Snickerdoodle.[5][6]
Marketing and collaborations
The company promotes creator collaborations through its online storefront and social media platforms.
Notable creator collaborations
- Kamila Bombette – The company released collaboration-branded products and merchandise associated with Kamila Bombette, including a collaboration sticker and themed coffee product. As of 2026, the collaboration coffee was rebranded to feature an original character design.[7][8]
- Admiral Trina – Admiral Trina promoted an Itasha Coffee collaboration and affiliate link through social media and a YouTube community post.[9]
Events and conventions
Itasha Coffee regularly participates in anime conventions and fan events where the company sells products and provides free coffee samples.
The company has appeared as an exhibitor at conventions including Anime Milwaukee, where Itasha Coffee was listed among the convention’s official exhibitors.[10]
The brand has also promoted appearances at conventions such as Anime Central and Anime Magic, where the company hosted booths featuring coffee sampling, merchandise sales, and creator meet-and-greets.[11][12]
Events promoted by the company include appearances at conventions such as Anime Frontier in Fort Worth, Texas.[13]
Reception
In addition to convention appearances, Itasha Coffee has hosted community events for online creators and fans. One such event, titled 1-800-Ghosted, was held in the social virtual reality platform VRChat and featured VTubers and online creators participating in networking activities and DJ performances.[14]
The event included scheduled DJ performances and community activities such as a virtual pool tournament. Following the event, founder Kyle Hines stated that the organizers felt they had "been able to do something amazing" with the event.[14]
See also
- Itasha
- Specialty coffee
- Coffee
- VTuber
- VRChat
References
- ↑ 1.0 1.1 "Itasha Coffee". Itasha Coffee. Retrieved 4 March 2026.
- ↑ "NESO Spring Open Qualifiers Week 4". Liquipedia. Retrieved 4 March 2026.
- ↑ "NESO LLC – Business Entity Search". Illinois Secretary of State – Department of Business Services. State of Illinois. Retrieved 4 March 2026.
LLC-35.40/45.65 filed 12-23-2025 to assume the name DBA "Itasha Coffee Co."
- ↑ "About Us". Itasha Coffee. Retrieved 2026-03-04.
- ↑ Tribe 3 Productions (2024-08-13). Itasha Coffee Co | Kyle Hines | Tuner Evolution 2024 | Chicago | Cosplay | Anime | Four Star Society. Retrieved 2026-03-04 – via YouTube.
- ↑ Tribe 3 Productions (2024-10-07). Four Star Society - Steven Hernandez | Itasha Coffee Co - Kyle Hines | Anime Magic 2024 | Chicago. Retrieved 2026-03-04 – via YouTube.
- ↑ "Introducing Coffin Break – Ube!". X (Formerly Known as Twitter). 2025-06-12. Retrieved 2026-03-04. Unknown parameter
|url-status=ignored (help) - ↑ "Start the year the right way". x (Formerly Known As Twitter). 2026-01-01. Retrieved 2026-03-04. Unknown parameter
|url-status=ignored (help) - ↑ "Post from Admiral Trina". YouTube. Retrieved 2026-03-04.
- ↑ "Anime Milwaukee Exhibitor List". Anime Milwaukee. Retrieved 4 March 2026.
- ↑ "Itasha Coffee Booth – Anime Central". Anime Central Exhibitor Map. Retrieved 4 March 2026.
- ↑ "Anime Magic Booth Appearance". Instagram. Retrieved 4 March 2026.
- ↑ "Upcoming Events". Itasha Coffee. Retrieved 4 March 2026.
- ↑ 14.0 14.1 "1-800-Ghosted Event Announcement". X. Retrieved 4 March 2026.
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