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JFrog

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Founded in Israel in 2008 (now headquartered in Sunnyvale, CA), JFrog's[1] core software products allow companies to regularly update their software. The company has developed 'liquid software' that allows users to implement routine updating of their software, instead of the companies themselves initiating these software updates. With JFrog's product, the software updates are completed automatically without them even knowing.

Key Products[edit]

The company's JFrog Artifactory is a software package management product that helps companies and organizations automatically update their different software products. JFrog Artifactory ensures that all software packages being deployed are the most current by automatically caching dependencies between packages and package versions.

The company has been able to capitalize on its first mover's advantage in this new product category of Continuous Software Release and this is one of the key reasons why the company has quickly become profitable.

Shareholders[edit]

Per Smartkarma[2], JFrog's founders have a 24.3% stake in the company (Landman 9.8%, Simon 7.4% and Ben Haim 7.1%). Other major financial investors include the following: Gemini (15%), Scale Ventures (10.8%), Sapphire Fund (9.9%), Insight Partners (9.8%), Dell Investment Fund (9.3%), and Qumra Fund (5.2%). The company has 590 employees including 300 in Israel, 200 in the United States, and the rest in eight other offices worldwide.

JFrog IPO[edit]

JFrog was last valued at $1.2 billion in the private markets in 2018 when it raised $165 million. Based on Bloomberg[3], about the company which may seek about $2 billion in valuation in this IPO. The company has a $100 million placeholder in this IPO but this is subject to change. The lead underwriters of this IPO include Morgan Stanley, J.P. Morgan, and BofA Securities.

Customers[edit]

The company has 5,800 customers including all of the top ten largest Fortune 500 companies and 75% of the Fortune 100 companies. As of June 30, 2020, 286 of its customers had ARR of $100,000 or more, accounting for approximately 48% of its ARR. For the six months ended June 30, 2020, its 10 largest customers represented approximately 8% of its total revenue and no single customer accounted for more than 2% of its total revenue.

References[edit]

  1. "JFrog - Universal Artifact Management for DevOps Acceleration". JFrog. Retrieved 2020-09-08.
  2. "Smartkarma, the Independent Investment Research Network". www.smartkarma.com. Retrieved 2020-09-08.
  3. "Software Developer Tools Company JFrog Adds to Tech IPO Rush". Bloomberg.com. 2020-08-24. Retrieved 2020-09-08.


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