JP Kuehlwein
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JP Kuehlwein is a branding and marketing theorist and practitioner with a focus on premium brand strategy[1][2][3][4][5][6][7][8][9]. He is an author on the subject and teaches it at Columbia Business School and New York University Stern School of Business. Kuehlwein is a senior fellow and the leader of the Marketing Institute at The Conference Board and editor of podcasts by The Conference Board and Columbia University on the subject of marketing and branding[10][11][12][13][14][15]. He is a former director of corporate strategy and marketing executive at Procter & Gamble[16][3] and a former executive vice president at Fekkai, a prestige hair care company (salons and products) founded by celebrity hairstylist Frederic Fekkai.[17]
Publications[edit]
- Kuehlwein, J.P. and Schaefer, W. (2021). To Elevate a Brand: Dream, Do, Dare. The European Business Review[18]
- Kuehlwein, J.P. and Schaefer, W. (2021). Go Ueber. Start with ideals. Asian Management Insights[19]
- Schaefer, W. and Kuehlwein, J.P. (2021). Brand Elevation. Lessons in Ueber-Branding. London: Kogan Page[20]
- Atwal, G., Bryson, D. and Kuehlwein, J.P. (2020). Luxury in Emerging Markets. Towards Understanding New Prestige Brands in India. in The Oxford Handbook of Luxury Business. London: Oxford University Press[21]
- Kuehlwein, J.P. (2020). Platforms as Brands. The inbuilt potential and perils. Asian Management Insight[22]
- Kuehlwein, J.P. and Schaefer, W. (2017). How Modern Prestige Brands Create Meaning Through Mission. Journal of Brand Strategy[23]
- Kuehlwein, J.P. and Schaefer, W. (2016). Ueber-Brands – How To Make Your Brand Priceless. Asian Management Insight[24]
- Schaefer, W. and Kuehlwein, J.P. (2016). Myth Making – The Holy Grail of Today’s Ueber-Brands. Marketing Review[25]
- Schaefer, W. and Kuehlwein, J.P. (2015). Rethinking Prestige Branding. Secrets of the Ueber-Brands. London: Kogan Page[26]
References[edit]
- ↑ Gupta, Alinda (23 December 2021). "Finding respite in Luxury while at home". The Economic Times. Times of India. p. i.
- ↑ Deborah Malone (July 1, 2021). "JP Kuehlwein Advocates Brand Elevation—the Success Drivers Behind Brands Considered to be Peerless & Priceless". Trendsetters (Podcast). The Internationalist - Association of National Advertisers. Retrieved July 29, 2021.
- ↑ 3.0 3.1 Vyas, Shuchi (12 December 2006). "P&G unveils $6 bn diaper brand in India". The Economic Times. Retrieved 28 February 2021. Unknown parameter
|url-status=ignored (help) - ↑ Lew, Evangeline (19 February 2021). "Dream, Do, Dare: Using Brand Mission to Drive Market Opportunity". Columbia Business School. Retrieved 28 February 2021. Unknown parameter
|url-status=ignored (help) - ↑ Klein, Russ (9 September 2015). "The power of and experience driven brand" (PDF). American Marketing Association. Archived from the original on 9 September 2015. Retrieved 28 February 2021. Unknown parameter
|url-status=ignored (help) - ↑ Westergaard, Nick (25 May 2015). "Rethinking Luxury Branding with JP Kuehlwein". OnBrand. Unknown parameter
|url-status=ignored (help) - ↑ "Lessons in "Ueber" Branding" (PDF). CEW Insider. 19 October 2015. Archived from the original on 21 October 2015. Retrieved 28 February 2021. Unknown parameter
|url-status=ignored (help) - ↑ Malone, Debrah. "The Internationalist of the Year 2015 - JP Kuehlwein". The Internationalist. Retrieved 28 February 2021. Unknown parameter
|url-status=ignored (help) - ↑ "Luxury Marketing series : How to make your brand priceless". Singapore Management University - Center for Marketing Excellence. 5 April 2016. Retrieved 28 February 2021. Unknown parameter
|url-status=ignored (help) - ↑ Lepre, Mike (18 March 2019). "JP Kuehlwein On How To Use Brand Strategy To Build Successful Social Enterprises". Impact Boom. Retrieved 22 February 2021. Unknown parameter
|url-status=ignored (help) - ↑ "JP Kuehlwein - Adjunct Assistant Professor". Columbia Business School. Retrieved 28 February 2021. Unknown parameter
|url-status=ignored (help) - ↑ "JP Kuehlwein Adjunct Assistant Professor". NYU Stern. Retrieved 28 February 2021. Unknown parameter
|url-status=ignored (help) - ↑ "JP Kuehlwein - Marketing Institute Leader". The Conference Board. Retrieved 28 February 2021. Unknown parameter
|url-status=ignored (help) - ↑ The Conference Board's Influencers podcast, edited by JP Kuehlwein
- ↑ BRITEideas podcast by Columbia Business School, co-moderated by JP Kuehlwein
- ↑ Whitehouse, Lucy (15 June 2016). "P&G strategy head: branding must be 'meaningful' for Millennials". CosmeticsDesign-Asia. Retrieved 24 February 2021. Unknown parameter
|url-status=ignored (help) - ↑ Malone, Deborah (2015). "JP Kuehlwein, Executive Vice President, Frederic Fekkai - Internationalist of the Year 2015". The Internationalist magazine. Retrieved 22 February 2021. Unknown parameter
|url-status=ignored (help) - ↑ Kuehlwein, J.P.; Schaefer, Wolfgang (July 6, 2021). "To Elevate A Brand: Dream, Do, Dare". The European Business Review. June - July 2021. ISSN 1754-5501 – via ExactEditions.com.
- ↑ Kuehlwein, J.P.; Schaefer, Wolfgang (May 19, 2021). "Go Ueber. Start with ideals". Asian Management Insights. Singapore Management University. 8: 64–70. ISSN 2315-4284.CS1 maint: Date and year (link)
- ↑ Schaefer, W.; Kuehlwein, JP (2021). Brand Elevation - Lessons in Ueber-Branding. London: Kogan Page. ISBN 978-1789664683. Search this book on
- ↑ Atwal, G.; Bryson, D.; Kuehlwein, JP (2020). "Luxury in Emerging Markets: Towards Understanding New Prestige Brands in India". In Donzé, P.-Y.; Pouillard, V.; Roberts, J. The Oxford Handbook of Luxury Business. London: Oxford University Press. ISBN 9780190932220. Search this book on
- ↑ Kuehlwein, JP (Spring 2020). "Platforms as Brands – The inbuilt potential and perils". Asian Management Insight. Singapore Management University. 6: 20–26.
- ↑ Kuehlwein, JP; Schaefer, W. (Spring 2017). "How Modern Prestige Brands Create Meaning Through Mission Part I". Journal of Brand Strategy. Henry Steward Publishing. 5 (4): 395–409 – via ingenta connect.
- ↑ Kuehlwein, JP; Schaefer, W. (Fall 2016). "Ueber-Brands – How To Make Your Brand Priceless". Asian Management Insight. Singapore Management University. 3: 22–27.
- ↑ Schaefer, W.; Kuehlwein, JP (Spring 2016). "The Holy Grail of Today's Ueber-Brands". Marketing Review. University of St.Gallen. 1: 64–69.
- ↑ Schaefer, W.; Kuehlwein, JP (2015). Rethinking Prestige Branding - Secrets of the Ueber-Brands. London: Kogan Page. ISBN 978-0749470036. Search this book on
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