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Jaimee Newberry

From EverybodyWiki Bios & Wiki

Early Life[edit]

Jaimee Kristen (Isom) Newberry was born in Las Vegas, NV. When she was in the fifth grade her family moved to the rural town of Panaca, NV where she lived through high school graduation.

Jaimee is the second of three children, at age eleven her older brother Daniel Craig Isom (age 15) was killed in an automobile accident. The loss was a pivotal life experience that infused within her the philosophies: "life is short" and "love your work". Jaimee frequently cites her brother's influence as the driving force behind her love for games and gaming (Starting with Atari 2600 and retro-arcades) as a source for her sense of fun, play, and exploration.

Jaimee's dad was a Vietnam Veteran who struggled with PTSD, Jaimee recalls many visits with her dad in VA mental health recovery centers throughout her childhood and adult life. She also notes that being raised like a miniature US Marine, learning survival skills, martial arts, and weapons was a part normal life growing up with a struggling War Veteran as a dad.



Jaimee got her first job at age twelve as a cash-paid dish washer at the only restaurant (at the time) in Panaca. When she wasn't in school or working at the restaurant, she worked at her dad's sand and gravel plant in Las Vegas pressure-washing heavy equipment, and helping rebuild car and motorcycle engines.

She worked her way through college doing various freelance, seasonal, and part time jobs including:

• Air Traffic Advisories (Sky Harbor Unicom)

• Real Estate Office Assistant

• Event/Set Design Painter

• Bank Teller

• Welder/Fabrication

• Pilot Car Driver (Construction)

• Waitress

• Freelance Film & Video Production Assistant

• Seasonal Park Ranger

• Logos/Graphic Designs for friends

earning her BFA (drawing + metal sculpture) from UNLV.


  • 1998-2001 Her first job out of collage was in the SF Bay area as a production assistant for specialty camera/equipment and event company Picture Factory (PF). During downtime at PF, Jaimee taught herself how to code and design websites using browser "view source", BBEdit, and Adobe Classroom in a Book series on Photoshop, Illustrator, and GoLive. The creation of a website for PF led to multiple web and design side projects, and eventually her first full-time job as a production artist for a web startup. The rapid pace of the internet start-up culture kept her learning and growing, and continuing freelance web and design projects going in parallel to her day job.
  • 2001-2004 Accepted a web design role at UNLV where she and her manager Susie Greene managed 75,000 scattered university department pages, and collaborated to overhaul the look & feel, develop a style guide that the rest of the University departments could use. Also: Taught Management Info Systems MIS101 semesters: Fall 2001-Fall 2004; Designed curriculum for/Taught Interface Design, Art 365 course; Taught: Graphic Design I: ART 240
  • 2004-2009 Jaimee joined/partnered with Las Vegas/ Chicago-based "eatdrink", a boutique animation/interactive shop that functioned as the web-leg of traditional advertising agencies like Saatchi & Saatchi, Leo Burnett, Digitas, SapientRazorfish, DDB, etc. before they started building in-house web teams.
  • 2009-2011 Joined Zappos as a Product and UX Manager. Her three projects were: leading the visual design overhaul of in 2009-2010, building the first web design team at Zappos (separate from Zappos creative services), and leading team and UX direction of the first iPad, iPhone, and Android apps for Zappos 2010-2011. Began public speaking about design, self-drive/motivation, and career path.
  • 2011-2012 Joined high-end iOS/Mac application development shop Black Pixel as Director of User Experience. Conference session speaker about mobile application design/UX and design/developer interpersonal skills.
  • 2013-2016 Hit burnout, redesigned her life using the same process used to design digital products. Started teaching others how to do the same through global motivational keynotes, and through corporate and individual coaching. Co-host: (ep 74-100); Co-host:

Picture This Clothing[edit]

An amazing story of overcoming burnout, working through loss, aligning with core personal principles, redesigning her life, and collaborating with people she loves, Picture This Clothing was born.

Launched via a personal Tweet on August 17, 2016 (as a proof-of-concept), Picture This Clothing had a TechCrunch writeup by 5pm the same day and a rolling viral wave for the next eight months. Jaimee has made appearances and done motivational/inspirational talks on television, news, conferences, and podcast shows all over the world sharing her story and the amazing imagination of Picture This Clothing designers (who are mostly creative little kids!).


Jaimee Newberry - new page[edit]

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