Jay Seeney
| Jay Seeney | |
|---|---|
 | |
| Born | Macarthur, New South Wales, Australia |
| 💼 Occupation |
|
| 📆 Years active | 2014–present |
| 👔 Employer | Blacklist Productions |
| Known for | Music videos for prominent Australian country music artists |
| 🏅 Awards | Golden Guitar Award for CMT Video of the Year (3 times) |
Jay Seeney is an Australian music video director and entrepreneur. He is the founder of Blacklist Productions, a production company through which he has directed over 1,000 music videos, primarily in the Australian country music industry.[1] He is known for his cinematic and narrative-driven directorial style, and is a multiple-time nominee and three-time winner of the Golden Guitar Award for CMT Video of the Year.[2]
Career
Musical beginnings
Prior to his work as a director, Seeney was a performing artist, fronting The Jay Seeney Band.[3] As a musician, he performed at major Australian festivals, including CMC Rocks and the Gympie Muster, and shared bills with prominent national and international acts.[3] In interviews, Seeney has stated that his transition into filmmaking was a direct result of identifying a market gap while experiencing the high cost and inconsistent quality of music videos as a performing artist.[4] This experience led him to learn the craft of filmmaking to solve a problem he had faced directly.[4]
Blacklist Productions
Seeney is the founder and creative director of Blacklist Productions, a video production house based in the Macarthur region. The company is regarded as a leading video producer for the Australian country music scene.[1] Seeney's business strategy for the company focused on providing high-quality, cinematic assets with a rapid turnaround time, addressing a key need for artists seeking to maintain marketing momentum.[4] Through Blacklist, Seeney has directed videos for a large roster of Australian artists, including Lee Kernaghan, James Johnston, Casey Barnes, and The Wolfe Brothers.[1]
In 2025, Blacklist Productions launched the "BREAK OUT Competition," an initiative offering an $8,000 prize package to an emerging Australian country artist. The initiative was designed to provide a new artist with the high-quality video and photographic assets needed to launch a career.[5]
Artistry
Seeney's directorial style is described as cinematic, fast-paced, and emotionally compelling. His work often focuses on narrative storytelling, translating a song's lyrics into a visual story.[1][5] He frequently employs techniques designed to create a high-end, visually rich aesthetic that combines elements of rock and country music.[3]
Awards and nominations
Country Music Awards of Australia (Golden Guitar Awards)
The Country Music Awards of Australia (CMAA) is an annual awards ceremony held in January during the Tamworth Country Music Festival. Seeney has received the following nominations and wins in the 'CMT Video of the Year' category.[2]
| Year | Nominee / work | Award | Result | Ref. |
|---|---|---|---|---|
| 2020 | "Backroad Nation" by Lee Kernaghan (Directed by Jay Seeney) |
CMT Video of the Year | Nominated | [6] |
| "Hey Brother" by The Wolfe Brothers (Directed by Jay Seeney) |
CMT Video of the Year | Nominated | [6] | |
| 2021 | "Rainy Day" by Travis Collins (Directed by Jay Seeney) |
CMT Video of the Year | Nominated | [7] |
| 2022 | "Long Way 'Round" by Luke O'Shea (feat. Ashleigh Dallas) (Directed by Jay Seeney & Luke O'Shea) |
CMT Video of the Year | Won | [8] |
| 2023 | "South East Queensland" by Luke O'Shea (Directed by Luke O'Shea & Jay Seeney) |
CMT Video of the Year | Won | [9] |
| "Something Good's Gonna Happen" by The Wolfe Brothers (feat. Amy Sheppard) (Directed by Jay Seeney) |
CMT Video of the Year | Nominated | [9] | |
| "One Of Them Nights" by Travis Collins (Directed by Jay Seeney) |
CMT Video of the Year | Nominated | [9] | |
| 2024 | "We Grew Up On" by James Johnston (Directed by Jay Seeney) |
CMT Video of the Year | Nominated | [10] |
| 2025 | "Dharawal" by Luke O'Shea (Directed by Luke O'Shea & Jay Seeney) |
CMT Video of the Year | Won | [11] |
References
- ↑ 1.0 1.1 1.2 1.3 "Dharawal music video earns Jay Seeney third Golden Guitar - South West Voice". South West Voice. 29 January 2025. Retrieved 24 June 2025.
- ↑ 2.0 2.1 "Golden Guitar Award Winners". Country Music Association of Australia. Retrieved 24 June 2025.
- ↑ 3.0 3.1 3.2 "Interview with JAY SEENEY from THE JAY SEENEY BAND". Amnplify. 30 May 2019. Retrieved 24 June 2025.
- ↑ 4.0 4.1 4.2 "#187 Jay Seeney — Songwriter Trysts". Songwriter Trysts. 13 May 2022. Retrieved 24 June 2025.
- ↑ 5.0 5.1 "Blacklist Productions Launches $8K "BREAK OUT" Competition To Find Australia's Next Country Star". Countrytown. 19 June 2025. Retrieved 24 June 2025.
- ↑ 6.0 6.1 "And the 2020 Toyota Golden Guitar Awards Nominees Are..." Country Music Association of Australia. 19 November 2019. Archived from the original on 25 November 2019. Retrieved 24 June 2025.
- ↑ "And the 2021 Toyota Golden Guitar Awards Nominees Are..." Country Music Association of Australia. 19 November 2020. Retrieved 24 June 2025.
- ↑ "Winners crowned at Toyota 50th Golden Guitar Awards". Country Music Association of Australia. 20 April 2022. Retrieved 24 June 2025.
- ↑ 9.0 9.1 9.2 "All the Winners at the 2023 Toyota Golden Guitar Awards". Music Feeds. 22 January 2023. Retrieved 24 June 2025.
- ↑ "2024 GOLDEN GUITAR AWARD WINNERS ANNOUNCED". Country Music Association of Australia. 27 January 2024. Retrieved 24 June 2025.
- ↑ "Artists honoured at the Toyota 53rd Golden Guitar Awards". Tamworth Country Music Festival. 26 January 2025. Retrieved 24 June 2025.
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