Jeffrey "Jeff" Volk

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Jeffrey "Jeff" Volk
🏳️ NationalityAmerican
💼 Occupation
Entrepreneur, investor, digital media and business development executive
US Open, NYVC Sports and MLB Advanced Media[1]

Jeffrey "Jeff" Volk is an entrepreneur, digital media marketer and a business development executive.[2] He is now Senior Vice President of Business Development at MLB (Major League Baseball) Advanced Media.[3] Previously, he headed major web developments as the head of USTA's (United States Tennis Association) Digital Media team, shaping interactive and promotional campaigns.[4][5][6][7][8] He is also the founding member of New York Venture Community (NYVC Sports)[2] and a member of the executive committee at NextGen Angels NYC.[9]


Volk attended Brooks School from 1989 to 1993. He completed his Bachelor's degree in 1997 from the University of Pennsylvania. Jeff went to Leonard N. Stern School of Business at New York University and completed his Master of Business Administration in Digital Media and Entrepreneurship in 2008.[10]


Volk began his career in Ketchum's Brand Marketing and Sports Practice in 1997. He joined Scient in 2000 as a Business Analyst and Brand Strategist.[10] He started working at the USTA in 2001 and stayed until 2007. Under the position of Director of Advanced Media, Volk oversaw the launch of with the technology of IBM. In 2005, introduced IBM's Point Tracker, Virtualization, and Flash oriented content.[11][7] This technology from IBM also introduced a new component of Virtual Server.[6] In 2006, Volk further helped in improving the managerial and customer interaction aspect of the website with ease of providing relevant material available for sponsors. During this time, site traffic grew from 2.7 million unique visitors in 2004 to 6.5 million in 2005 and 24 million in 2006.[12][13][14][15][16] He also executive produced the first live streamed U.S. tennis match between Pete Sampras and Robby Ginepri, which was an exclusive online broadcast and not available on television.[5]

In 2007, Volk joined Athletes' Performance (EXOS), as President of the Digital Media, where he oversaw business development and all digital revenue generating initiatives.[10]

In 2010, Volk joined MLB Advanced Media, as Vice President of Business Development and he was promoted to Senior Vice President of Business Development in 2015.[17][18] In his position, Volk has negotiated several key partnerships, including MLBAM's live streaming relationships with the PGA Tour which began around an Augusta picnic table[1] and World Wrestling Entertainment. He was featured on a panel with WWE Hall of Famer Hulk Hogan at South by Southwest to discuss the WWE Network and the future of over-the-top video business models and streaming technology.[3] Additionally, Volkhelped design a Baseball game on Facebook with World Golf Tour based on virtual reality, called WGT: Baseball.[19] The game was the largest Baseball game with over 200,000 monthly users in 2012.[20] Also in 2012, MLB Advanced Media became the official live video streaming partner of NY Tech Meetup, where Volk represented MLBAM when the announcement was made on-stage.[21] Volk was also involved in a city-wide study, called The New York City Tech Ecosystem, which was conducted to amplify the technology industry's effectiveness in New York City.[22]

Outside the office, Volk co-founded the New York Venture Community (NYVC Sports) along with Deepen Parikh in August 2012. It is a forum for investors, entrepreneurs and digital Sports executives to meet and discuss the future of the industry.[23] This forum quickly caught prominence as sponsors such as Loeb & Loeb LLP joined. As featured in Sports Business Journal, the group provides an environment for sharing experiences, hiring employees and partnering ventures increased.[24][25]

Additionally, Volk is also on the board committee of Sports for Youth; a charitable initiative within the UJA-Federation of New York[26] and is a member of the Alumni Advisory Committee at Wharton's Sports Business Initiative at his alma mater, University of Pennsylvania.[27] Volk was also featured at the 11th annual FSA Sports Media & Technology conference[28]


  1. 1.0 1.1 John Lombardo; Eric Fisher (May 4, 2015). "PGA Tour-MLBAM initiative began around Augusta picnic table". Retrieved June 10, 2015.
  2. 2.0 2.1 "About NYVC". NYVC Sports. Retrieved April 10, 2015.
  3. 3.0 3.1 Pritchard, Bill (March 13, 2015). "Details on Hulk Hogan Appearing on SXSW Panel This Weekend, Rusev on Smackdown Fallout". Wrestle Zone. Retrieved April 10, 2015.
  4. "USTA Launches New and Improved". USTA New England. Retrieved April 10, 2015.
  5. 5.0 5.1 "Sampras Returns April 6 vs. Robby Ginepri Only on". USTA. Retrieved April 10, 2015.
  6. 6.0 6.1 Joyce, Erin (September 2, 2005). "Advantage: Server Virtualization". Internet News. Retrieved April 10, 2015.
  7. 7.0 7.1 " Launches Today". USTA Northern. Retrieved April 10, 2015.
  8. Maloney, Michael (August 28, 2007). " Debuts Next Generation of Online Tennis Entertainment". Market Wired. Retrieved April 10, 2015.
  9. "A group of NYC angels who are 40 and younger. Most of us are entrepreneurs". NextGen Angels. Archived from the original on February 23, 2015. Retrieved April 10, 2015. Unknown parameter |url-status= ignored (help)
  10. 10.0 10.1 10.2 "Jeff Volk Profile". Linkedin. Retrieved April 10, 2015.
  11. Maloney, Michael (August 30, 2005). "New IBM Technology Brings US Open Tennis Action to Fans Around World". IBM News Room. Retrieved April 10, 2015.
  12. Fontana, John (September 21, 2006). "IBM ships next version of CMS". Network World (US online). Computer World. Retrieved April 10, 2015.
  13. Mears, Jennifer (September 27, 2006). "US Open gets the edge with IBM virtualization technology". Network World. Retrieved April 10, 2015.
  14. Hoffman, Thomas (September 5, 2007). "Virtualization tools provide net savings to tennis tour". Computer World. Retrieved April 10, 2015.
  15. STRAUSS, ERIC M. (September 8, 2007). "The High Tech of the U.S. Open". ABC News. Retrieved April 10, 2015.
  16. Fontecchio, Mark (September 6, 2006). "IBM runs the Web site with a combination of System p and System i servers". Tech Target. Retrieved April 10, 2015.
  17. Natividad, Amanda (July 30, 2010). "Industry Moves: Zynga; MLB Advanced Media; WEA Corp.; Booze & Co". Gigaom. Retrieved April 10, 2015.
  18. McClung, Brandon (August 30, 2010). "People". Sports Business Journal. Sports Business Daily. Retrieved April 10, 2015.
  19. Lesas, Sylvie (April 20, 2012). "WGT Baseball: MLB game Available Now on Facebook". EVIGSHED. Retrieved April 10, 2015.
  20. Pietrelli, Kate (April 19, 2012). "WGT Launches Baseball Game on Facebook". Bloomberg. Retrieved April 10, 2015.
  21. "MLBAM named official live video streaming partner". MLBAM TECH. Retrieved April 10, 2015.
  22. Benson, Iva. "The New York Tech Eco-System" (PDF). HRA Advisers. Retrieved April 10, 2015.
  23. "NYVC SPORTS EVENT". Loeb. Loeb & Loeb LLP. Retrieved April 10, 2015.
  24. Medved, Joe. "The Future of Sports is Electronic". Joe Medved. Retrieved April 10, 2015.
  25. Zalaznic, Danielle. "Sports for Youth". UJA Federation. Retrieved April 10, 2015.
  26. "Wharton Sports Business Initiative". Wharton Sports Biz. Wharton University of Pennsylvania. Archived from the original on April 1, 2015. Retrieved April 10, 2015. Unknown parameter |url-status= ignored (help)
  27. "Faces & Places". Sports Business Daily. Sports Business Journal. Retrieved April 10, 2015.

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