Jetty (company)

Jetty Life Apparel Company is an American apparel brand focused on the boardsports and outdoor lifestyle. The company, based in Manahawkin, New Jersey, part of the Long Beach Island region, sells apparel and accessories and also has two craft beers. Its tagline is Draw Your Own Line.

Jetty Life is a certified B-Corp "Jetty Announces Certified B-Corporation Status". Shop Eat Surf. Retrieved 18 November 2020.</ref>, has a non-profit arm called The Jetty Rock Foundation, and is the largest surf culture-related brand on the East Coast of the United States, selling at 200 locations on both coasts and Europe. They screen print their own apparel in house.

ORIGINS The company was founded in 2003 by four high school friends who were working 9-to-5 jobs after college. On a snowboarding trip to Vermont, they decided to create a brand based on their shared passion. They each threw $200 into a hat to get started. The partners began by printing t-shirts in a garage in Manahawkin and selling them to three surf shops in New Jersey.

GROWTH Jetty became known at a global level thanks to their community support following Hurricane Sandy in 2012 In 2015, Jetty moved to a new headquarters in Manahawkin that became their corporate office, print shop, event space, and flagship store. Jetty became a Certified B Corporation® in 2017, noted for being leaders of the global movement of people using business as a force for good. While maintaining surf and skate roots, they have grown to encompass the entire lifestyle of travel, fishing, music, art, boating, and adventure.

EVENTS, PHILANTHROPY, AND SOCIAL RESPONSIBILITY In 2005, Jetty sold a t-shirt for Hurricane Katrina relief, sending the money to the Red Cross for victims in Louisiana, and began to organize more successful local fundraisers, including “Put for a Nut” for a friend with testicular cancer. “It’s our gut reaction as a brand to find a way to help when there’s a crisis of any kind affecting our circle, ever since our first fundraiser in 2005 for a buddy who had testicular cancer. We helped him pay his hospital bills by throwing a mini-golf fundraiser,” co-owner Cory Higgins told the independent surfing news website buildingtherevolution.com in April of 2015. In 2007, they launched the first-ever Jetty Clam Jam , a community surf contest on Long Beach Island, credited with bringing back a spirit of community to Long Beach Island surfing. By 2009, Jetty held the Jetty Coquina Jam , a sister event to the Clam Jam that became a fundraiser for David’s Dream & Believes Cancer Foundation. In 2012, Superstorm Sandy hit New Jersey and New York, having a devastating impact on the coastal region. Art director John Clifford designed a T-shirt, featuring an outline of New Jersey submerged in water up to about Asbury Park and a red hurricane hovering over Morris County. The back read "Unite + Rebuild," with profits dedicated to Hurricane Sandy recovery. Jetty sold 3,000 $20 T-shirts in a day and a half. They had more than 1.3 million page views in a day, overwhelming the company's Internet servers. Jetty donated $175,000 and became a rallying point for recovery, working closely with the disaster response non-profit, Waves for Water. Soon after, they formed their 501©3 Jetty Rock Foundation. Other charitable projects have included Jetty Hop Sauce , a craft beer and hot sauce festival with vendors and live music, a winter-time festival called Arctic Outreach , and an award-winning Oyster Recycling Program in the Barnegat Bay. In 2018, they launched a Unite+Rebuild Hurricane Florence Campaign to support the Carolinas in the wake of Hurricane Florence . The Rising Tides Initiative in the spring of 2020 supported retailers during the early COVID lockdowns. In the first three weeks, they filled orders for over 2100 tees, 1300 hoodies, and 700 stickers.

To date, their donated contributions total over $1.2 million.

OWNERSHIP Two of Jetty’s co-founders remain the principal owners of the brand, CEO/partner Jeremy DeFilippis, and CMO/Partner, Cory Higgins. Brothers Paul and Craig Clifford, owners of Clifford Paper Inc. invested in a minority share in 2009. Creative Director, John Clifford, hired in 2010, is also a minority shareholder.

Jetty Life, LLC

Type LLC Industry Apparel and consumer goods Founded 2003; 18 years ago Manahawkin, NJ Founder Jeremy DeFilippis, Cory Higgins, Skye Gibson, Bill McLennan Headquarters Manahawkin New Jersey, U.S.

Area served:

North America Key people Jeremy DeFilippis CEO/partner Cory Higgins, CMO Partner, John Clifford, minority shareholder/Creative Director Craig Clifford, investor, Paul Clifford, investor Michael Eiche, print shop manager, Bill McLennan, print shop manager, Randy Townsend, Ambassador Number of employees

Subsidiaries Jetty Ink Nonprofit Arm Jetty Rock Foundation

Website Jettylife.com

Jetty Life

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