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Jineea Rae Butler

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Jineea Rae Butler
Jineeabutler2019.jpg Jineeabutler2019.jpg
The Social Scientist
BornOctober 21, 1975
💼 Occupation
👩 Spouse(s)
(m. 2003; div. 2008)
🥚 TwitterTwitter=
label65 = 👍 Facebook

Jineea Rae Butler born October 21, 1975 in Cherry Hill, New Jersey is an American Social Scientist, Entrepreneur, Division 1 Collegiate Hall of Fame Basketball Player, Politician and Motivational Speaker who is best known for her work rejuvenating the Hip Hop Community alongside Reverend Jesse Jackson Sr..


As a consultant to Reverend Jesse Jackson Sr., Jineea was responsible for engineering, presenting and mobilizing a sustainability plan for the Hip Hop community to follow. For the past 20 years, she has orchestrated panel sessions and events that were instrumental in guiding the conversations at the corporate level. In doing so she has accumulated a body of work that has help shape pop culture.

In 2002, she introduced a Hip Hop Fashion Tribute honoring pioneers in Hip Hop who were left out, VH1 later created their own version Hip Hop Honors.[1] She is credited along with others for pioneering Hip Hop Education Programs on college campuses and in school curriculums around the world.[2] She curated the Hip Hop Living Legend Awards in 2015 which continued to restore respect and admiration for pioneers and legends in the Hip Hop Community. As a journalist, she served as a syndicated Voice of Hip Hop for the Black Press of America reshaping the direction of Hip Hop Community and now is the Editor in Chief at The New American Newspaper[3]. She received the Global Peace Leadership Award in Seoul, Korea on behalf of her work in unifying Hip Hop. She is currently working on the Agenda for a New America, a blueprint on how to effectively decrease violence and eliminate systemic poverty in distressed areas around the country.[4]

Early life[edit]

Jineea was born in Philadelphia, PA. She was brought home to the famous Chase Street in Camden, NJ where she lived for her first 2 years. Her father, wanted his children to follow in the footsteps of the family tradition, so they moved to Cherry Hill, NJ in pursuit of the American Dream. Her father and uncles were Icons in Cherry Hill, NJ sports, naturally Jineea would go out for sports of some kind.

Jineea became a stand out basketball player in Junior High School in Cherry Hill, NJ. She would go to High School and play for Cherry Hill High School West where in her freshman year her team was undefeated throughout South Jersey. (20 - 0) Her Sophomore year she made the Varsity team and went on to get a Division 1 NCCAA scholarship from Long Island University Brooklyn.

As a Blackbird, Jineea started every game for 4 years and played an average of 40 minutes of every game. She was inducted into the Long Island University Basketball Hall of Fame in 2007. She average 16.3 pts and 9.9 rebounds per contest. She was 15th in the Nation in rebounding and 23rd in the nation in shooting percentage 64.3%. She holds a record for 10 for 10 in a NCAA Division 1 Game. She was inducted into the Who's Who of American Colleges and Universities in 1997. She was the first African American woman inducted into the Long Island University Basketball Hall of Fame 2007. Long Island University Basketball Hall of Fame[5]

Social Scientist[edit]

After College, Jineea became a social worker for HIV/AIDS clients, then at Counselor of Addiction Treatment at Rikers Island, where she studied behavioral personalities from a Hip Hop perspective leading to the creation of Teach Hip Hop NYC, one of Butler’s first Hip Hop independent programs. She worked in youth services for the Boys and Girls Clubs of America She was also the Director of Workforce and Career Development for two of the largest homeless service agencies in the country. The Doe Fund[6] and Bowery Residents' Committee.[7]. Jineea's idea was to apply the same principles she used in Social Services directly to the lives of Citizens in the Hip Hop Community. She gave birth to the Social Services of Hip Hop.

In 2008, Jineea joined Reverend Jesse Jackson Sr. and Rainbow Push Coalition as a consultant to bridge the gap between young adults and the Civil Rights movement. Under Reverend Jackson's leadership, Jineea built a popular seminar series titled The Business of Hip Hop[8] which utilizes experts in their respective industries to teach and assist entrepreneurs in growing, maintaining and sustaining lucrative business. Today, the Union has expanded their footprint in numerous major industries – finance, education, politics, entertainment largely because of Jesse Jackson and Jineea's influence. They sparked the revival of classic Hip Hop concerts, Boom Radio Stations and respect for Hip Hop legends.

Hip Hop Timeline[edit]

As a pure advocate for Hip Hop culture and its power, Jineea has spent her career strategically, analyzing methods and techniques that would empower Hip Hop citizens to reach their fullest potential. She has explored every of aspect of Hip Hop Culture and created corresponding programming which included the top players in the industry of Hip Hop, entertainment and media. She has made a resounding impact on how the culture operates, how it is respected and how it is recognized. Below is a timeline of events Jineea has formulated and produced over the past 20 years.

September 2, 2000 Jineea launched her first show at her alma mater Long Island University Kumble Center 'The Dimented Experience' which was a musical play based on the personalities of 30 individuals aspiring to be in the music business, the show was an interpretation of how Jineea saw each personality ending up in a club together.

August 27, 2002 Jineea's second show debuted at the Brooklyn Marriott titled 'Dimentian of Hip Hop Fashion Tribute' where she honored and helped relaunched the careers of Rock and Roll Hall of Fame Inductee Flavor Flav, Legendary Radio Personality Ed Lover and Pioneering Hip Hop Photographer Ernie Paniccioli. VH1 later featured the cast of her Award show in their version called Hip Hop Honors October 12, 2004.

In 2005, Jineea launched the Hip Hop Helps the Homeless Campaign as an initiative from BRC a homeless service agency in New York Jineea once worked. Kurtis Blow, Grandmaster Melle Mel and Joe Budden joined the BBQ and Halftime festivities with DJ Evil Dee.

In 2007, she was featured in The Other Side of Hip Hop, The Sixth Element which was the winner of the Best Documentary award at the 2007 Big Apple Film Festival at Tribeca and an official selection in the San Diego Black Film Festival about one of her mentors Ernie Paniccioli life, work in Hip Hop and social activism of long time Hip Hop Photo Activist.[9]

In 2007, Jineea's Leader In Training Program which she launched throughout New York City Schools caught the interest of a filmmaker name David Ambrose. He produced “Follow the Leader” a feature documentary focusing on Jineea, a social worker turned educator, and a group of students at Lewis and Clark Public High School #12, ranked the most violent school in New York State.[10] [11]


In 2008, Jineea launched the Year of the Woman with the Hip Hop Association at the Malcolm X and Dr. Betty Shabazz Memorial Education Center

September 19, 2009 Jineea assembled a group of 22 like minded individuals from various Hip Hop Organizations across the country to discuss what they could do collectively to make Hip Hop stronger, more respected and worthwhile. The group concluded that The Hip Hop Union[12] will act on behalf of individuals and business who declare themselves Hip Hop Citizens and secure specific benefits, rights and respect for the Hip Hop Community to mirror the powerful Union’s that exist in today’s world.

January 13, 2010 Jineea presented the Hip Hop Union Inaugural Celebration at Jesse Jackson’s 13th Annual Wall Street Economic Summit at the Sheraton Hotel and Towers, in NYC where they resurrected the I AM A MAN[13] campaign three days before Dr. Martin Luther King Jr.’s birthday with the I AM A CITIZEN of Hip Hop campaign.


March 2010 through October 2010 leading to the BET Hip Hop Awards, Hip Hop Union Founder Jineea Butler took the campaign on the road with a Music Distribution Company teamed up with Coast 2 Coast Mixtapes and The Core DJ Coalition and traveled to 10 cities on a tour bus (Las Vegas, Tuscan, Miami, Ft. Lauderdale, Orlando, Tampa, Atlanta, New Orleans, Columbus and Baton Rouge) in six months building a network of Hip Hop Citizens of clubs, producers, promotors, independent artists and entrepreneurs who would act in concert, pool resources and use their strength to affect change in communities in each town. The Hip Hop Union was born.

JUNE 21, 2011 Jineea produced her first event in Chicago entitled Entrepreneurship in Hip Hop This session examined entrepreneurship in the Chicago Community with the intent to encourage a major discussion on the importance of creating, expanding and nurturing new businesses. Panelist included George Daniels of George's Music Room, Oscar Award winning recipient Rhymefest, Chicago Artist Shawnna, First Lady Raye, Radio One.

January 26, 2012 Amidst the global Occupy protests, Jineea presented OCCUPY HIP HOP New York so the Hip Hop Community could clearly identify its role in Occupy History. The 2012 Power Panel featured Chuck Creekmur,, Rob Wilson, Blazer Capital Management; Adam Clayton Powell IV, Politician; Dr. Bob Lee, WBLS Radio Personality; Corey “CL” Llewelyn, Digiwaxx Media; Robert Celestin, Entertainment Attorney; Ralph McDaniels, Video Music Box; Hop Counts political weekend in which Congressman Charlie Rangel was the special guest. The Congressman applauded and urged the group to continue pushing for Hip Hop to be more relevant in the political arena.[14]


July 9, 2013 Jineea rolled out The Meeting of the Grinds Chicago with Activist Airicka Gordan Taylor[15], Dorothy Leavell owner of The Chicago Crusader, Michael Pfleger Former Priet of Faith Community of Saint Sabina, Pastor Corey Brooks, Pastor of New Beginnings Church of Chicago [16]

February 12, 2014 As Hip Hop was celebrating 40 years of global impact, Jineea produced this session to focus on producing a cohesive goal that will help expand and utilize existing resources, opportunities and untapped potential within the world of Hip Hop Entrepreneurship. The panel discussed best practices for generating funding, revenue and challenged the Hip Hop Community to be socially responsible in the areas of entertainment, politics, sports, education and consumerism. The late ground breaking Journalist George Curry moderated The Business of Hip Hop with panelists Stephen Sheinbaum, Merchant Cash and Capital Maurice Coleman, Bank of America, Jaz-O, Hip Hop Artist, Kangol Kid(d), Hip Hop Artist, Brother Hasaun Mohammed, Hip Hop Summit Action Network, Josh Sneideman, Department of Energy, Kool Herc Founding Father.

May 3, 2014 Jineea teamed up with the Black Press of America to connect the newspapers with the pulse of Hip Hop at the 10th Anniversary of the Core DJs Worldwide Conference with a signature luncheon Politics, Economics and the Black Press: The DJs Role The luncheon introduced the Black Press to the Core DJs an influential trendsetter group of music industry affiliates to bridge the gap among generations. Jaz-O, Hakeem Green, Cloves Campbell and George Curry and Core DJ founder Tony Neal led the conversation.[17]

July 1, 2014, Jineea formulated a panel in Chicago at the 43rd Annual Rainbow Push Coalition and CEF Fund International Conference called The Mind, Body and Soul of Hip Hop - Business Edition The session was created to define ways to intercede, ways to influence, ways to use the resources and spotlight from the impeding negatives and turn them into positives. Malcolm's X's daughter Ilyasah Shabazz, Jaz-O, Restauranteur Theodore Gilmore, DJ Malik Shabazz, DJ Chicago Bulls, Chicago Sky, NBA Nation, Core DJ, Dwayne Hirsch, Owner BSN Business Group, Reverend Dr. Diane Simpson, Founder, Youth For Positive Change (YFPC) joined Jineea and Reverend Jackson in conversation.

January 20, 2015 Jineea organized a Dinner with NNPA at their Annual Conference in the Bahamas featuring herself, Ed Lover, Legendary Radio Personality, Cloves Campbell, Dr. Ben Chavis, Tony Neal, Founder and CEO, The Core DJs Worldwide, entitled Reach Hip Hop: A Publishers guide to understanding and connecting with the Hip Hop Generation. She also introduced special guest Airicka Gordan-Taylor of the Mamie Till-Mobley Foundation, reinvigorating the need to revisit the Emmett Till Case and revising the anti lynching act which passed in 2022.[18]

'June 20 -23, 2015' In Chicago, Jineea presented a two part panel discussion The New American Part I: Analyzing our Past and Conceptualizing our Future and hosted TV One Unsung Producer P Frank Williams in a Town Hall Conversation with Freeway Rick Ross following the Chicago Premiere of Freeway: Crack In the System.

The New American Part II: Hip Hop and Economics She used this session to promote financial literacy among Millennials and Hip Hop Professionals. Panelists analyzed Hip Hop's Economic portfolio and proposed probable solutions to gain access to capital. Presentations from Jeanne DiFrancesco, Human Capital Specialist, J. Alexander Martin, Co-Founder Fubu, Mary Datcher, Afrika Porter, Afrika Enterprises

The Business of Hip Hop 2014

Hip-Hop panel featured lauded Radio Personality and Author Raqiyah Mays, Serch, Senior Director of Business Ventures, PMI; Shawn Prez, Founder and Chief Executive Officer, Global Spin Awards, Bad Boy Entertainment, PMI; and Al Branch, General Manager, Hip Hop Since 1978, Grandmaster Flash, Shop Boyz Burning Guitars Fashion Collection and Performance by Violinist Damien Escobar

February 15, 2017 Jineea presented Hip Hop in The New America & Living Legend Award Ceremony at the 20th Annual Wall Street Project Economic Summit at Grand Hyatt New York Panelists and honorees included Roxanne Shante, Nikki D Chuck Creekmur, Jerry Wonda, JP.Morgan Chase's Devin Hill, Philanthropist Dr. Glenn Toby Jesse Jackson Jr. in his first post prison appearance, Ebro, International Film Maker Alex Jordanov, Grandmaster Caz, Grandmaster Melle Mel, Grand Mixer DXT

February 7, 2018, Jineea hosted Billionaire John Catsimatidis in a Fireside Chat[19] with Reverend Jesse Jackson Sr. in attempt to bridge the gap between Republicans and Democrats for the 21st Anniversary of the Wall Street Project Economic Summit at the Sheraton Times Square Hotel. In addition she honored the mother of Kevin Durant Wanda Durant, the late Michael K. Williams and Dr. Ben Chavis with the 2019 Living Legend Game Changer Award.

February 20, 2019 For the 22nd Annual Wall Street Project Economic Summit Jineea welcomed Percy 'Master P' Miller into the Living Legend circle alongside Reverend Jesse Jackson Sr. and Jonathan Jacksonn. Reverend Jackson and Master P had a one on one detailed conversation about entrepreneurship.[20][21]

March 21, 2022 Jineea hosted a group of Living Legends at the New York Stock Exchange (NYSE) to ring the closing bell and then presented Living Legend Awards to Pete Rock, Deric Angelettie, Havoc, Al B. Sure, Force MD's,, Hip Hop's first MC Coke La Rock, Manager Mickey Benson, Designer April Walker and the late Kangol Kid's kids.

May 9, 2022 Jineea organized Dennis ‘Ghostface Killah’ Coles Day on Staten Island with elected officials including the NYC Mayor Eric Adams, Congresswoman Nicole Malliotakis and the Borough President's office were in attendance to honor Dennis Coles with his own day in New York City.


Jineea was the Republican General Election Congressional Candidate[22] for the 13th Congressional District[23] in 2018 when a record number of women ran for office which represented Harlem, Washington Heights, Inwood and Western Bronx. Jineea ran as the quintessential Hip Hop Candidate introducing ideas to officially have Hip Hop recognized by Congress. [24] [25] Senator Chuck Schumer, whose first Hip Hop Event was the inaugural Hip Hop Union event January 13, 2010 later introduced a resolution naming Hip Hop Day and Month on July 29, 2021.[26] [27]

Ms. Butler attempted to start a Hip Hop Political Party called the New American. She was featured on the Jim Jeffries Show[28] as a third party candidate and countless other outlets. She petitioned the likes of Busta Rhymes and LL Cool J to help get the necessary votes for the party. While unsuccessful she sparked a revolution in Hip Hop Politics across the nation.[29][30][31][32]

Jineea consulted with the 2020 Presidential Election on messages and initiatives to engage the African American Community resulting in the highest Presidential African American turnout for a Republican. Her New American Agenda was the Blueprint for the Trump Administrations's Platinum Plan. See Platinum Plan and the Agenda for a New America[33] [34]

Jineea also helped organize the petition and release of rappers Kodak Black and Lil Wayne under the Trump Administration[35] [36] [37]

Marriage and children[edit]

Jineea Butler married the son of the longest running basketball tournament in New York City Kenny Graham's West 4th Street Basketball Tournament on August 29, 2003. Jineea cultivated signature activities including barbecues, slam dunk contests and half time performances in the tournaments name. They remained married until 2008 when they separated and went on to divorce.

Published works[edit]

















2007 Inducted into the Long Island University’s Athletic Hall of Fame

2003 Accommodation from the Commissioner of Corrections

1997 All-Time Leading Scorer and Rebounder, Long Island University

1997 Who’s Who Among American Colleges and Universities

See also[edit]


References/Notes and references[edit]

  1. "Butler v. Viacom International et al 1:2008cv00557 | US District Court for the Southern District of New York | Justia". Retrieved January 23, 2008 – via Justia.
  2. HIP HOP MUESUM, UNIVERSAL (15 May 2021). "Fresh, Bold and So Def - Universal Hip Hop Museum". UHHM.ORG.
  3. Informer, Washington (May 7, 2014). "Hip Hop Leaders Form Partnership with NNPA". Washington Informer. Retrieved May 7, 2014.
  4. Millennium Society, American. "Owner".
  5. Island University, Long. "LIU Brooklyn Blackbirds - Jineea Butler - Hall of Fame - LIU Brooklyn".
  6. Fund, Doe. "Home".
  7. Committee, Bowery Residents'. "BRC".
  8. Creekmur, Chuck (30 January 2013). "Rev. Jesse Jackson Examines the Business of Hip-Hop". January 30, 2013. Retrieved January 30, 2013.
  9. Ashman, Dion (2007). "The Other Side of Hip Hop: The Sixth Element". Our Gang Productions.
  10. "Documentary 'Follow the Leader' Chronicles How Hip-Hop Inspires Kids Through Music and Culture". Rolling Out. Sep 29, 2010. Retrieved Sep 29, 2010.
  11. Staff, Page Six (June 19, 2009). "HIP HOP HELP". NY Daily News. Retrieved June 19, 2009.
  12. Ambrose, David. "What is the Hip Hop Union?". Vimeo.
  13. Gailani, Matthew. ""I Am A Man" Dr. King and The Memphis Sanitation Workers' Strike".
  14. WINSTON, WAYNE. CHARLES RANGEL. congressman - HD
  15. CUBARRUBIA, RL (May 1, 2013). "Lil Wayne Apologizes for 'Inappropriate' Emmett Till Lyric". Retrieved May 1, 2013.
  16. Garcia, John (August 23, 2022). "'Rooftop Pastor' Corey Brooks raises $18M to begin demolition for new Woodlawn community center". ABC 7. Retrieved August 23, 2022.
  17. "NNPA and the Hip Hop Union countdown to 'The Greatest Mix' Celebrating the Core DJ's 10th Anniversary Conference". April 24, 2014.
  18. "H.R.55 - Emmett Till Antilynching Act".
  19. Schwatrz, Rob. Bringing ALL PEOPLE Closer together GOAL of ALL TRUE LEADERS. Vimeo. Retrieved March 22, 2018.
  20. Coalition, Rainbow Push. Living LegendMaster P.
  21. Jones, Tashera (February 26, 2019). "Master P didn't raise son Romeo Miller to be spoiled". Page Six.
  22. Guichon, Amaury (November 4, 2018). "I think there is voter suppression on both sides". Channel 4 News. Retrieved November 4, 2018.
  23. Butler, Jineea. "Jineea For Congress". Facebook.
  24. Jordan, Mary. "Record number of women heading to Congress". washington Post. Retrieved November 8, 2018.
  25. "Jineea Butler, Republican Candidate for New York's 13th Congressional District". Essence Magazine. Essence. Retrieved October 23, 2020.
  26. Kelley, Alexandria (2 August 2021). "Senate unanimously passes resolution naming Hip-Hop Day and Hip-Hop Month". The Hill. Retrieved August 2, 2021.
  27. Congress, 117th (2021-07-29). "US Congress". Retrieved 2021-07-29.
  28. Jeffries, Jim. "Third Party Candidates". Comedy Central. Jim Jeffries. Retrieved November 6, 2018.
  29. Ramos, Andrew (August 18, 2018). "Rising political party calls on rappers Busta Rhymes, LL Cool J to run for NY governor". Pix 11. Retrieved August 18, 2018.
  30. Ani, Ivie (August 18, 2018). "NOW READING Could LL Cool J or Busta Rhymes Run for Governor of NY? BOARDS SHOP Could LL Cool J or Busta Rhymes Run for Governor of NY?". Okay Player. Retrieved August 18, 2018.
  31. 97, Hot (August 20, 2018). "HIP HOP AND POLITICS: LL COOL J OR BUSTA RHYMES 'COULD' BE NY'S NEW GOVERNOR". Hot 97. Retrieved August 20, 2018.
  32. Lovett, Kenneth (August 13, 2018). "Hip hop community eying new political party line on ballot, wants Busta Rhymes or LL Cool J to run for governor". NY Daily News. Retrieved August 13, 2018.
  33. Plan, Platinum. "Final Version" (PDF).
  34. Millennium Society, American. "The New American Agenda - Urban | the American Millennium Society". AMS.
  35. "Lil Wayne and Kodak Black: Why did Donald Trump grant the rappers clemency?". BBC News. 20 January 2021. Retrieved 20 January 2021.
  36. Blistein, John (20 January 2021). "Trump Pardons Lil Wayne, Kodak Black in Last-Minute Spree". Retrieved January 20, 2021.
  37. Coscarelli, Joe (20 January 2021). "Lil Wayne and Kodak Black Among 4 Hip-Hop Figures Trump Pardoned". The New York Times. Retrieved Jan 20, 2021.
  38. "Butler v. Viacom International et al 1:2008cv00557 | US District Court for the Southern District of New York | Justia". Justia. Retrieved January 23, 2008.

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