Jon Collins-Black

Jon Collins-Black is an American entrepreneur, author, and treasure hunter known for creating and launching a nationwide treasure hunt paired with his book, There’s Treasure Inside. He gained public attention for hiding multiple boxes of valuable items across the United States and documenting the clues in his publication.

Career

Jon Collins-Black made his initial fortune through early investments in Bitcoin. He invested approximately $50,000 when Bitcoin was valued at around $125, which later appreciated significantly, providing him with substantial wealth.

In the early 2020s, Collins-Black conceptualized and executed a large-scale treasure hunt in the United States. He acquired a wide range of valuable items — including cryptocurrency, rare collectibles, historical artifacts, and precious metals — and concealed them in five puzzle-like chests in publicly accessible locations. The value of these treasures has been reported at over $2 million.

To guide participants in locating the hidden treasure, he published the book There’s Treasure Inside, which contains clues, puzzles, and maps intended to lead readers to the caches. The hunt was partly inspired by earlier treasure quests, such as the Forrest Fenn treasure hunt, which drew widespread public interest in the 2010s.

There’s Treasure Inside

There’s Treasure Inside is a book authored by Collins-Black that serves as both a narrative and a guide for the treasure hunt. The chapters are centered around the items found in the treasure and puzzles and hidden clues tied to each of the treasure chests. The book’s launch was covered by multiple news outlets, emphasizing the novel nature of the interactive hunt and its combination of literature and real-world exploration.

Treasure Hunt

According to media reports, Collins-Black’s treasure hunt includes five separate caches, each containing a variety of valuable items such as Bitcoin, rare Pokémon cards, gold, precious gems, and historical objects. The locations are intended to be accessible to participants without undue risk, with all sites on public land and within a short distance from public roads.

The project has attracted a community of enthusiasts and treasure hunters sharing theories and progress online. As of early 2026, none of the hidden chests have been publicly reported as found.

Public reception

Coverage of Collins-Black’s treasure hunt has appeared in multiple national and international news outlets, including CNBC, NDTV, and CNN, which described the hunt’s innovative approach to blending literary puzzles with real-world exploration.

Personal Life

Black grew up in Statesville, North Carolina. After spending a portion of his life in the music industry, he became an early investor in Bitcoin. After being inspired and participating in the Forrest Fenn Treasure Hunt, he decided to hide his own treasure.

References

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