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Jonathan Glaser

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Jonathan Glaser is a tech entrepreneur. An economist by education, Glaser started his career in investment management and currency trading at Safra Bank in New York City, followed by multiple tech startups in New York, London and Sydney.

In the 1990s, Glaser founded tech startup New World Technologies for direct catalogue and later online sales of Psion, Palm Pilot and other PDAs, growing the company into the most prominent US direct catalogue reseller of PDAs and partnering with industry leaders like Symbian, Psion, Palm, and TomTom to increase their direct-to-customer sales.

In 1998 he created the world's first mobile app store, Braindock[1][2], listing it on the London Stock Exchange in June 2000[3]. Braindock provided and managed a white label for the app store for Dixons[4][5], the largest global electronics retailer, and Psion and Symbian[6], the incumbent smartphone OS of the time.

Moving to Sydney he created the digital content company, Stiletto Moody, which became the largest content creator of 3D digital products[7] for the online community Second Life. Glaser and Stiletto Moody have been the subject of Forbes[8] and the New York Times[9] articles.


  1. "BRAINDOCK COMMUNICATIONS INC. FORMED TO SUPPORT ELECTRONIC SOFTW". Bloomberg. 17 March 1999. Retrieved 27 August 2023.
  2. "Braindock Portal to Provide Information & Services for WAP Phones". The Gilbane Advisor. 18 February 2000. Retrieved 27 August 2023.
  3. London Stock Exchange documents (PDF). London Stock Exchange Retrieved 27 August 2023. Missing or empty |title= (help)
  4. " Partners With Dixons Group to Offer Software". 17 November 2000. Retrieved 27 August 2023.
  5. Simpkins, Edward (2000-11-05). "Braindock's hand-held link with Dixons". Sunday Telegraph. Retrieved 27 August 2023.
  6. "BrainDock sets sights on mobile future with Symbian deal". Computer Weekly. 8 June 2000. Retrieved 27 August 2023.
  7. gogo (24 November 2009). "Stiletto Moody, hot mess…". JuicyBomb Second Life Blog. JuicyBomb. Retrieved 27 August 2023.
  8. Chiang, Oliver. "Creating A $1M Virtual Goods Brand In Second Life". Forbes. Retrieved 27 August 2023.
  9. Ferla, Ruth La (21 October 2009). "No Budget, No Boundaries: It's the Real You". The New York Times. Retrieved 27 August 2023.

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