Judy Edwards
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Judy Edwards[edit]
Judy Edwards is an American inventor who created what we know today as the Squatty Potty. A mother of seven children, Judy was a self-proclaimed "work-at-home" mom. In an interview for the Squatty Potty website she explains, "I raised seven children, which was quite a challenge by itself, but I also managed the books for my husband’s businesses and found ways to earn extra income out of our home"[1]. Judy describes that because of this, she was fostering and strengthening her entrepreneurial mindset far before the creation of the Squatty Potty. Judy grew up in Orem, Utah on a fruit and dairy farm. She credits this upbringing with her passion for hard work. As for education, Judy says she is enrolled in the School of Hard Knocks. She attributes much of her success to her learning through tried and true life experiences. Judy married her high school sweetheart and now has twenty-two grandchildren and five great-grandchildren.
Squatty Potty[edit]
Judy Edwards created Squatty Potty after dealing with a problem many people experience, constipation. This was the critical pain point Judy decided she needed to address. Constipation is experienced by all ages and according to the National Institute of Diabetes and Digestive and Kidney Diseases about 33 out of 100 adults ages 60 and older have symptoms of constipation[2]. Because of her issues, Judy was seeing a colon hydrotherapist. At one of her visits, her doctor told Judy to get her knees up to her waist or higher while she was going to the bathroom. WebMD elaborates mentioning that squatting relaxes your puborectalis muscle which straightens out your colon. As a result, you can go more easily with less strain [3]. Once she was home, she found that there was no such thing as a toilet stool online. She was using a regular stool for a while but it constantly got in the way. This is how Squatty Potty was born. Judy, her husband, and, her son immediately got to work on prototypes. They created the first stool out of wood from her neighbor's garage.
Today Squatty Potty has many different models, the best seller being the ORIGINAL 7" which is made out of plastic. Its features include durable plastic, an anti-slip surface, and a subtle slope. Additionally, it tucks under the toilet to save space.
Impact[edit]
Judy and her son, Bobby Edwards, went on the famous show Shark Tank in 2014 where they accepted Lori Greiner’s deal [4]. Since it took off Squatty Potty has been featured on other shows like the Howard Stern Show, Dr. Oz, and Oprah. In 2016 Squatty Potty expanded its product line to include bathroom sprays and other bathroom goods. In 2021, they were acquired by Aterian, Inc. and Squatty Potty sold over eight million stools in 2022.
The Squatty Potty innovation is still very much in use today. As of 2022, Squatty Potty has approximately $222 million in lifetime sales and over twenty new products in development[5].
References[edit]
- ↑ Judy Edwards (November 21, 2019). "Meet the Team: Judy Edwards, Squatty Potty Founder, and Co-Creator". Squatty Potty. Retrieved April 6, 2023.
- ↑ National Institute of Diabetes and Digestive and Kidney Diseases (May 2018). "Definition & Facts for Constipation". National Institute of Diabetes and Digestive and Kidney Diseases. National Institute of Diabetes and Digestive and Kidney Diseases. Retrieved April 6, 2023.
- ↑ Stephanie Watson (January 27, 2022). "What Is a Squatty Potty?". WebMD. WebMD. Retrieved April 6, 2023.
- ↑ Whizy Kim (January 29, 2020). "Shark Tank's Most Memorable Female Entrepreneurs: Where They Are Now?". Refinery29. Refinery29. Retrieved April 6, 2023.
- ↑ Shark Tank Blog (n.d.). "Squatty Potty Shark Tank Recap". Shark Tank Blog. Shark Tank Blog. Retrieved April 6, 2023.
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