Juliette Longuet
| Juliette Longuet | |
|---|---|
| File:Juliette Longuet.jpgJuliette Longuet.jpg | |
| Born | May 26, 1978 Reims, France |
| 🏡 Residence | New York City |
| 🏫 Education | Institut supérieur du commerce de Paris |
| 💼 Occupation | Fashion designer |
| 👩 Spouse(s) | Eduard Pesch |
Juliette Longuet (born May 26, 1978) is a luxury brand consultant, former French fashion designer, TV host, and journalist. She is best known as the host and editor-in-chief of "New York, New York/Paris, Paris" as well as the creator of the Juliette Longuet fashion label.[1]
Early life
Juliette Longuet was born in Reims and is a graduate of the Institut supérieur du commerce de Paris School of Business and Management in Paris.[2][3] After graduating, Longuet began working with LVHM as an assistant product manager in leather goods at the Céline headquarters. Longuet then left Paris to join L’Oréal for the launch of the Biotherm makeup line in Miami.[1]
Fashion career
Fashion Brand
After advertising for other brands, Longuet created her own clothing line and began promoting her brand. She left Miami and moved to New York City to attend the Fashion Institute of Technology. Longuet graduated in 2003 and launched her eponymous clothing line, which was well received by critics and her peers.[1] The collection was carried by more than 150 stores nationwide and internationally, including Saks Fifth Avenue.[4] Longuet's designs are also available at multi-brand stores around the world including Trinity in Saint Tropez, Hotel Isle de France in Saint Barthélemy, Tenet in Southampton, New York, Gorsuch in Aspen, Colorado and online.[5][6][7] On September 12, 2012, Longuet opened her flagship boutique on the Upper East Side in Manhattan. The two-level, 1,500-square-foot boutique has a "very Parisian, very Haussmannian" feel.[2] Longuet has been featured in Women's Wear Daily, Elle, The New York Times, L'Officiel, Grazia and Glamour.[8]
Design Style
Longuet's style has been described as French glamour meets New York sophistication with easy-to-wear and versatile pieces.[9] Her use of chiffon, silk, and lace creates an ultra-feminine look with European sensibility.
Fashion Collaborations
Longuet has collaborated with various brands including Sisley cosmetics, Crème de la Mer, Prada Perfumes, Clarins, and La Maison du Chocolat, who sponsor her events at her boutique and around New York City. Longuet also partnered with the champagne house Moët & Chandon and Diptyque. In 2012, the French perfume house Guerlain chose designs from Juliette Longuet to represent its new fragrance, La Petite Robe Noire. For the official launch of the fragrance on September 5, 2012, thirty beauty editors came to her showroom to pick out their favorite black dress from the JL line, and ten models wore the Anouk Aimée Black Dress, designed by Longuet to promote the new fragrance.[9]
Luxury Brand Consultant
In 2014, Longuet decided she needed a new adventure to add to her well-developed fashion career. With prior hands-on experience and knowledge of luxury fashion, she concluded that the industry lacked well-rounded and versatile attributes. Longuet noticed that luxury stores and their online websites were deficient in communication, advisement, and consumer loyalty, thus negatively impacting their overall traffic and revenue.[10]
Longuet strived to create a stronger consumer and client link to the luxury market, rather than the traditional relationships with solely the press and celebrity influencers. Through private events, Longuet achieves the desired linkage between clients and brands by enacting unique personalization that best fits each style and target audience.[11]
Her overall mission is to bring forth well-rounded awareness strategically and creatively to luxury brands, while initiating discussions on her blog and various social media platforms. Longuet works alongside many successful and influential luxury brands including Dior, Burberry, Balmain, Louis Vuitton, Gucci, Moncler, and many others.[12]
TV Show
In 2008, Longuet launched "New York, New York/Paris, Paris," a French TV show where she shares her favorite places in New York and Paris.[13] The show debuted on the June TV network, owned by the Lagardère Group, in France, Switzerland, and Belgium. In 2011, "New York, New York/Paris, Paris" expanded to cover London, Milan, Hong Kong, Dubai, Tokyo, Rio de Janeiro, and Tel Aviv. The show was then picked up by AirFrance airlines and broadcast on the Travel section of their TV program worldwide (18 million viewers).[14] In 2014, TV5Monde announced that it would broadcast "New York, New York/Paris, Paris" to 215 million viewers in 200 countries.[15] "New York, New York/Paris, Paris" covers 20 cities around the world. The show is currently in its sixth season.[13]
Infrarouge Magazine
Longuet is a freelance journalist for Infrarouge Magazine, which is based in Paris. She began freelancing with the magazine in 2011, where she shares her secret addresses around the world and her favorite products.[16]
Philanthropy
Longuet is a strong supporter and contributor to Fashion for Autism, an organization that raises awareness and funds for groups such as the Dragonfly Academy and ASPIES of Akron.[17] Longuet also supports The Mosaic Family Services – Fight against Human Trafficking. Longuet participated in the inaugural fundraising luncheon, hosted at Al Biernat's in Texas, with a fashion show featuring the Juliette Longuet SS14 collection. The event raised awareness about human trafficking in the Dallas area, and the proceeds went to the Mosaic Family Services safe home in North Texas, which provides a safe haven for survivors of human trafficking.[18]
References
- ↑ 1.0 1.1 1.2 Staff. "Juliette Longuet", French District, New York, N/A. Retrieved on June 23, 2014.
- ↑ 2.0 2.1 Staff. "French Twist", NY Mag, New York, September 9, 2012. Retrieved on June 23, 2014
- ↑ Tony Cotte. "Juliette Longuet, sur les traces de Carrie Bradshaw", [1], N/A, March 11, 2009. Retrieved June 24, 2014
- ↑ . "About Juliette Longuet", juliettelonguet.com, New York, N/A. Retrieved on June 23, 2014.
- ↑ "Ski Clothing - Cashmere Sweaters - Ski Apparel". Gorsuch. Retrieved 2014-08-08.
- ↑ "Shopping in St Barths | Boutique Hotel in the Caribbean". Isle-de-france.com. Retrieved 2014-08-08.
- ↑ "WHERE TO BUY | Juliette Longuet Designer". Juliettelonguet.com. Retrieved 2014-08-08.
- ↑ . "Press Juliette Longuet", juliettelonguet.com, New York, N/A. Retrieved on June 23, 2014.
- ↑ 9.0 9.1 William Flatet. "The work is always rewarded", L'union l'ardennais, L'ardennes, October 3, 2012. Retrieved on June 23, 2014
- ↑ Bettina Zilkha. "Juliette Longuet's Exceptional Experiences Link Clients To Luxury Brands.", Forbes, Forbes Magazine, 15 Dec. 2016. Retrieved on January 16, 2017
- ↑ . "Services - Juliette Longuet", juliettelonguet.com, New York, N/A. Retrieved on January 16, 2017.
- ↑ . "Clients - Juliette Longuet", juliettelonguet.com, New York, N/A. Retrieved on January 16, 2017.
- ↑ 13.0 13.1 . "June", [2]
- ↑ Roberte (2013-05-06). "CWM: Fashion Designer Juliette Longuet « Sereine Magazine". Sereinemagazine.com. Retrieved 2014-08-08.
- ↑ "TV5MONDE : Who are we?". Tv5.org. Retrieved 2014-08-08.
- ↑ "Les hotels, restos, clubs et boutiques à Dallas - Infrarouge - Infrarouge". Infrarouge.fr. 2014-08-01. Retrieved 2014-08-08.
- ↑ Staff. "Fashion Sense 2008 A Success", [3], N/A, September 1, 2008. Retrieved June 24, 2014.
- ↑ Susie. "The First Annual Fashion for Freedom Luncheon", [4], Dallas, May 9, 2014. Retrieved June 24, 2014.
External links
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