Junglee Games
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Junglee Games is an online skill-gaming company, founded in 2012.[1], the company offers fantasy sports, card games, and social games.[2]
History[edit]
Junglee Games was founded by Ankush Gera in 2012 in San Francisco.[3] By 2019, the company had 25 million across its platforms and achieved $600 million in GTV.[4] The same year, the company acquired Algorin TechLabs, a Bengaluru-based fantasy sports company.
In January 2021, Flutter Entertainment acquired a 50.1% stake in Junglee Games, making the latter a part of the Flutter group.[5] It operates from San Francisco and Delhi and has employees based in India, the USA, Hong Kong, Canada, Argentina, and Poland.
Games[edit]
In April 2012, Junglee Games introduced its flagship product Junglee Rummy, which is one of the top three online rummy platforms in the Indian market.[5]
In 2014, the company launched the Teen Patti app on the Google play store in India. It became the No.1 card game app and ranked in the top 5 of overall top-grossing games in less than a year.[6]
Legality[edit]
The Hon'ble Supreme Court of India has ruled that playing games in which a certain level of skill is involved is safe to play online.[7] As per the apex court's ruling, gaming of skill are those games in which "success depends mainly upon the superior knowledge, training, attention, experience, and adroitness of the player.[8]
Thus, playing skill games such as rummy and fantasy sports for real money is considered a business activity and it is protected by Article 19 (1)(g) of the constitution.[7]
Partnership and Brand Ambassadors[edit]
Howzat by Junglee Games India Pvt. Ltd. acquired the title sponsorship rights of the first edition of the Legends League Cricket.[9]
This platform has signed cricketers like Yuvraj Singh, Harbhajan Singh, Irfan Pathan, Shardul Thakur, and Sanju Samson as its brand ambassadors.[10][11] Suresh Raina, Kumar Sangakkara, and Kieron Pollard have also been associated with the brand previously.[12][13]
Several Indian actors and celebrities such as Rana Daggubati, Prakash Raj, Mouni Roy, Anup Soni, Shakti Kapoor, and Annu Kapoor have starred in Junglee Rummy's TV commercials and advertisements.[14][15]
In February 2023, the Organization appointed Bollywood actor Ajay Devgn as the brand ambassador of Junglee Rummy.
References[edit]
- ↑ Agarwal, Meha (1 May 2019). "Junglee Games Gears Up To Become India's Next Online Gaming Unicorn". Inc42 Media. Inc42. Retrieved 21 December 2022.
- ↑ Sharma, Mrudul (21 Oct 2019). "I was Passionate about Games and Found an Opportunity and Decided to Roll the Dice". BW Disrupt. Businessworld. Retrieved 28 February 2023.
- ↑ Jaiswar, Pooja (13 May 2019). "PUBG vs Junglee Games: How founder Ankush Gera is luring users in face of intense rivalry". Zee Business. Retrieved 23 December 2022.
- ↑ Kurmanath, K. V. (18 September 2019). "Junglee Games sets eye on western market". TheHinduBusinessLine. Retrieved 21 December 2022.
- ↑ 5.0 5.1 "Flutter Entertainment Acquire Junglee Games To Enter India". APN News. 1 April 2021. Retrieved 23 December 2022.
- ↑ Bureau, PhoneRadar (11 August 2020). "How a Start-up Transformed the Indian Mobile Gaming Industry". PhoneRadar. Retrieved 28 February 2023.
- ↑ 7.0 7.1 "The legality of games of skill". India Business Law Journal. 29 November 2021. Retrieved 23 December 2022.
- ↑ Sen, Shreeja (18 April 2016). "Why games of skill don't come under gambling". Livemint. HTMedia. Retrieved 28 February 2023.
- ↑ Perry, Joseph (6 January 2022). "Fantasy gaming platform Howzat announced as Legends League Cricket title sponsor". SportBusiness. Retrieved 23 December 2022.
- ↑ "Fantasy sports app Howzat appoints Yuvraj Singh as brand ambassador". FinancialExpress. 4 February 2021. Retrieved 23 December 2022.
- ↑ "Howzat Signs Shardul Thakur as Its Newest Brand Ambassador". The Week. 9 May 2022. Retrieved 23 December 2022.
- ↑ Azam, Tanweer (24 September 2020). "Howzat appoints cricketing legends Kumar Sangakkara, Pollard, and Irfan Pathan, as the official brand ambassadors". Zee News. Retrieved 23 December 2022.
- ↑ "Fantasy sports platform Howzat signs Suresh Raina as brand ambassador". ANI News. 22 September 2021. Retrieved 23 December 2022.
- ↑ "Junglee Games' endorsers Prakash Raj, Rana Daggubati play a game of rummy in new ad, ET BrandEquity". ETBrandEquity.com. The Economic Times. 2 August 2016. Retrieved 23 December 2022.
- ↑ "Junglee Rummy Partnered with Indian Celebs in 2021 to Solidify Player Trust". DKODING. 22 December 2021. Retrieved 23 December 2022.
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