Kabrita
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Kabrita is a brand of the Dutch Hyproca Dairy Group (Hyproca). Hyproca's main products include fresh goat milk, goat yogurt, goat cheese, goat milk powder for infants and young children, and goat milk powder for mothers. It is the brand of infant goat milk powder launched earlier in the world.[1]
Kabrita is a century-old Dutch dairy firm with 125 years of experience in dairy products, with over 100 study outcomes in goat milk nutrition studies.[2] Kabrita's goods are sold in 66 countries and territories throughout the world[3], including Europe, China, Vietnam, North America, Russia, and Central Asia.[3]In 2017, Kabrita's yearly sales of 1.28 billion RMB(yuan) climbed by 60.8% and 57.0% year on year to RMB 1.067 billion and RMB 213 million, respectively.[4] From January to June 2018, Kabrita brand goat milk powder accounted for 66.57% of total baby formula goat milk powder imports.[5] Kabrita formally announced in March 2019 that Huang Lei, a film and television celebrity, will be the "Goat Milk Recommendation Ambassador".[6] According to Nielsen IQ (NielsenlQ) retail monitoring statistics of imported goat milk powder for newborns and young children, Kabrita accounted for more than 60% of sales of imported goat milk powder for infants and young children in China for four consecutive years.[7]
History[edit]
The Kabrita Dutch plant began producing dairy products in 1897.
The Kabrita's factory in the Netherlands began producing newborn formula milk powder in 1938.
Kabrita's newborn goat milk powder first appeared on the Chinese market in 2011.[8]
Kabrita's goat milk powder was distributed in over 50 marketplaces around the country in 2013, including Vietnam, Russia, and Central Asia.[9]
Kabrita's mother formula goat milk powder was introduced in 2015.
For three years in a row, the sales volume of imported goat milk formula for newborns and young children ranked top in 2016.[10]
Kabrita Jingying children's nutritious formula goat milk powder was introduced in 2017.
Kabrita's goat milk powder accounted for 66.57% of China's imports of goat milk newborn formula milk powder from January to June 2018. [1]
Kabrita successfully placed top on China's imported goat milk powder list in 2018.[11]
Kabrita Yingjia's adult goat milk powder was formally released on November 6, 2019 at the Second Shanghai International Import Expo.[12]
Kabrita's sales share of imported goat milk powder for newborns and small children over 60% for the third year in a row in 2020.[7]
Kabrita Youzhuang Pro Goat Milk Powder will be introduced in 2021 and will be shown at the 4th China International Import Expo.[13]
Kabrita Xiangyang children's formula goat milk powder will be available in March 2022.
Kabrita Yuebai newborn formula goat milk powder was revised and enhanced in April 2022, breaking beyond the top ten golden feeding benefits.[14]
Kabrita Yingjiabaohu Middle-aged and Elderly Goat Milk Powder was introduced in July 2022.[15]
Honorable Award[edit]
Kabrita white sheep milk powder received the 2019 word-of-mouth king award on Mama.com's mother and baby brand word-of-mouth list in 2019.[16]
Kabrita Aries' milk powder was chosen by 660,000 moms online in November 2020 and received the 2020 Popular Milk Powder Award from the Orange List.[17]
Kabrita's goat milk powder won the 2020 Super Single Product Award at the Netease New Energy Dairy Industry Summit in November 2020, competing with first-line dairy brands on the same platform.[18]
Kabrita Yue Baiyang Milk Powder got the Monte Gold Award for two years in a row at the World Quality Tasting Conference from 2020 to 2021.[19]
Kabrita received the Consumer Trust Brand Award at the Brand Innovation and Development Conference in 2020.[20]
Kabrita received the Annual Industry Leading Enterprise Award in 2020 at the "Economic Observer" Better Life and New Consumption Summit Forum.[21]
Kabrita received seven wins at the China International Advertising Festival in 2021 for "the first charity event in China's baby's life".[19]
Kabrita was awarded the honorary title of "2021 Super Single Product" on December 14, 2021.[22]
References[edit]
- ↑ 1.0 1.1 "民生周刊". paper.people.com.cn. Retrieved 2023-02-10.
- ↑ 网易 (2022-02-14). "佳贝艾特坚持科研驱动产品创新，力求打造更好营养". www.163.com. Retrieved 2023-02-10.
- ↑ 3.0 3.1 "新品"睛滢"上市！澳优旗下佳贝艾特已占领进口羊奶粉市场51.3%". finance.sina.com.cn. 2017-06-09. Retrieved 2023-02-10.
- ↑ 网易 (2016-09-28). "佳贝艾特亮相高端母婴推介会成唯一推荐羊奶". www.163.com. Retrieved 2023-02-10.
- ↑ "国内羊奶市场呈现井喷之势 预计2018年将达到100亿元-民生网-人民日报社《民生周刊》杂志官网". www.msweekly.com. Retrieved 2023-02-10.
- ↑ "黄磊正式代言佳贝艾特，强化品牌营销，剑指30亿". baijiahao.baidu.com. Retrieved 2023-02-10.
- ↑ 7.0 7.1 "《2020年全球羊奶粉行业发展白皮书》佳贝艾特地位持续稳固". baijiahao.baidu.com. Retrieved 2023-02-10.
- ↑ "婴幼儿羊奶粉_全球十大羊奶粉品牌-佳贝艾特(kabrita)官网-海普诺凯营养品有限公司". www.kabrita.com.cn. Retrieved 2023-02-10.
- ↑ "羊奶粉2020年市场规模将达100亿，佳贝艾特前6个月卖了16亿！". baijiahao.baidu.com. Retrieved 2023-02-10.
- ↑ "进口奶粉排行榜10强佳贝艾特再出新成果，给宝宝更好的营养". baijiahao.baidu.com. Retrieved 2023-02-10.
- ↑ "2018第一季度原装进口羊奶粉排名 佳贝艾特销量刷新记录". sd.ifeng.com. Retrieved 2023-02-10.
- ↑ "重磅！今后，佳贝艾特不再是婴配粉领头羊的代名词！". baijiahao.baidu.com. Retrieved 2023-02-10.
- ↑ 网易 (2021-11-09). "赢胜母婴新消费时代 佳贝艾特悠装Pro焕新上市". www.163.com. Retrieved 2023-02-10.
- ↑ "佳贝艾特官宣唐嫣和黄磊"双代言"". baijiahao.baidu.com. Retrieved 2023-02-10.
- ↑ "六重葆护 健康生活！佳贝艾特营嘉葆护中老年羊奶粉全新上市". baijiahao.baidu.com. Retrieved 2023-02-10.
- ↑ "2019妈妈网母婴品牌口碑榜隆重揭晓！一起见证上榜品牌高光时刻_业界动态_妈妈网". www.mama.cn. Retrieved 2023-02-10.
- ↑ "2020育儿网橙品清单年度盛典见证万千妈妈口碑荣耀 - 育儿网/橙品清单/年度盛典/妈妈口碑 - 育儿网". www.ci123.com. Retrieved 2023-02-10.
- ↑ 腾讯自选股 (2020-11-27). "澳优荣获三项大奖，为中国乳业构建国际竞争力". finance.sina.com.cn. Retrieved 2023-02-10.
- ↑ 19.0 19.1 "人民日报点赞更好的营养 佳贝艾特品牌内涵持续彰显". baijiahao.baidu.com. Retrieved 2023-02-10.
- ↑ "佳贝艾特荣膺"消费者信赖品牌"奖，再树羊奶行业标杆_手机网易网". 3g.163.com. 2020-08-11. Retrieved 2023-02-10.
- ↑ "哪种羊奶粉好？佳贝艾特实力强劲，荣获更多家庭喂养首选". baijiahao.baidu.com. Retrieved 2023-02-10.
- ↑ "澳优奶粉品质再添殊荣 佳贝艾特荣获"2021年度超级单品"". baijiahao.baidu.com. Retrieved 2023-02-10.
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