Kanika (Malaysia) Sdn Bhd
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 Kanika-building.jpg | |
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| Private | |
| ISIN | 🆔 |
| Industry | Frozen Food |
| Founded 📆 | 1996 |
| Founder 👔 | Philip Goey & Vinnie Ang |
| Headquarters 🏙️ | , , |
Area served 🗺️ | Malaysia, Singapore, Brunei, Indonesia, Australia and Hong Kong |
Key people | Vinnie Ang, CEO |
| Products 📟 | Japanese Food,Hotpot Items,Frozen Seafood,Condiments & Sauces,Dessert, Ready-To-Eat Food and Western Food |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Kanika (Malaysia) a.k.a Kanika (Malaysia) Private Limited (Malay: Kanika (Malaysia) Sdn Bhd) is a Malaysia-based frozen food company:[1].
Co-founded the brand "Kanika" in 1996 by married couple, Mr Philip Goey and Ms Vinnie Ang under the wing of Mr Goey Mee Pheng (father of Mr Philip Goey) own company of HSH Frozen Food Private Limited (Malay: HSH Frozen Food Sdn Bhd). The company then underwent rebranding and restructuring to become Kanika (Malaysia) year-to-date. Kanika (Malaysia) continued to develop a new product range and open new business lines to expand the business to the Southeast Asia region.
The company offers a product range of at least 1000 SKUs and widespread categories from Japanese Food,Hotpot Items,Frozen Seafood,Condiments & Sauces,Dessert, Ready-To-Eat Food and Western Food[2]
History[edit]
1970[edit]
Kanika's journey of faith & blessing started with Mr Goey Mee Pheng a.k.a Goh Ee Lik (father of Mr Philip Goey), who had the idea of starting the frozen food business while he was handling seafood as a fishmonger with the stall name of Hai Seng Huat Hup Kee Fishery in the lowly Selayang Wholesale Wet Market (Malay: Selayang Pasar Borong) since the 70's.
In the 1980s, when the local Surimi, fish paste technology was not mature in Malaysia. Mr Goey Mee Pheng took the opportunity to bring in the high-tech machine-processed Surimi from Thailand to become the first sole distributor in Malaysia and manage the business alongside his family.
1991[edit]
Mr Goey Mee Pheng foresaw the growing demand for frozen food in the nation so he decided to invest more resources and officially established HSH Frozen Food Private Limited (Malay: HSH Frozen Food Sdn Bhd), the starting factory was located at Batu Caves,Selangor.
Mr Goey Mee Pheng ensures the quality of all Surimi products is consistent with good quality ingredients used as raw materials while maintaining stable pricing for the continuous growth of the business.
1996[edit]
The company's first house brand Kanika was born with the goal of becoming a leading brand in innovative food that focuses on delivering premium quality and second-generation leadership was in transition by Mr Philip Goey and Ms Vinnie Ang. Branding took place as the new leaders of the company envisioned that the branding of the company could bring the business to further expansion.[3]
2007-2015[edit]
The company expanded and shifted to the new factory office along with a 1000 metric ton sub-warehouse in Selayang and also owned a new warehouse of 5000 metric ton capacity, totalling up to 6000 metric ton capacity of fully-equipped cold storage[4]. The company's in-house cold chain logistics fleet was set up with 21 frozen trucks. Expanded frozen storage caters to more variety of product ranges and assurance of product quality for the customers.
2020[edit]
Kanika (Malaysia) faced with the challenge of Malaysian movement control order due to COVID-19 outbreak. With the public being restrained from dining out, most food businesses are being affected and to counter the problem, the company developed two separate E-commerce websites which cater for Business-to-business and business-to-consumer respectively. Website links: Kanika B2C & Kanika B2B
Kanika (Malaysia) also recruited like-minded partners known as resellers to collaborate and distribute Kanika brand products to over 120 outlets across a period of 2 years (2020-YTD). Throughout the whole Malaysian movement control order period, the Kanika team realized that digital marketing is the fastest way to engage with new customers.[5]
2021-YTD[edit]
During this period, Kanika (Malaysia) initiated significant strategic moves to enhance its operational capabilities and market presence:
Establishment of Central Kitchen for Manufacturing: In a bid to expand its product range in the ready-to-eat food segment and cater to the growing demand for diverse products, Kanika (Malaysia) successfully established its central kitchen for manufacturing. This move reflects the company's commitment to meeting evolving consumer needs.
Company Restructuring and Holding Company Formation: Demonstrating adaptability and foresight, Kanika underwent a comprehensive company restructuring initiative, which included the formation of a holding company. This strategic manoeuvre aimed to streamline operations and cultivate a more agile corporate structure, emphasizing Kanika's commitment to organizational efficiency.
Future Expansion into Southeast Asia: Kanika (Malaysia) revealed ambitious plans to extend its market reach into Southeast Asia. This forward-looking strategy aligns with the company's vision to establish a robust presence in key markets and position itself as a regional leader, showcasing Kanika's commitment to sustainable growth.
Modern Automated Warehouse Construction: Investing in future-oriented infrastructure, Kanika embarked on the construction of a state-of-the-art, modern automated warehouse. This initiative underscores the company's commitment to leveraging cutting-edge technology for optimized logistical processes, ensuring efficient storage, and seamless distribution of its products.
As Kanika continues to evolve and innovate, these developments signify crucial steps in its journey toward sustained success and prominence in both the Malaysian and Southeast Asian markets.[6]
Awards[edit]
Kanika (Malaysia) has garnered notable recognition for its contributions within the business sphere:
Super Golden Bull Award 2021:[7][8][9]: In 2021, Kanika received the esteemed Super Golden Bull Award while still being under the name of HSH Frozen Food Private Limited (Malay: HSH Frozen Food Sdn Bhd), acknowledging the company's outstanding business performance and strategic vision.
SOBA Best Brand Platinum Award 2021[10][11] The SOBA Best Brand Platinum Award for 2021 was conferred upon Kanika, recognizing its efforts in building a robust and reputable brand.
SOBA Best E-Retail Platinum Award 2022[12] Kanika was honoured with the SOBA Best E-Retail Platinum Award in 2022, reflecting the company's proficiency in navigating and excelling within the digital retail landscape.
These awards collectively highlight Kanika's dedication to excellence and innovation, positioning the company as a noteworthy presence in the Malaysian business environment.
References[edit]
- ↑ "Kanika (Malaysia)". kanikafood.com. Kanika (Malaysia). Retrieved 2023-12-01. Unknown parameter
|url-status=ignored (help) - ↑ "Kanika Ecommerce Website".
- ↑ 夫妻接手家族企业 为何还要坚持创立品牌？ (in Chinese). ShangHai商海. 2023-03-07.CS1 maint: Unrecognized language (link)
- ↑ Template:Cite Google Maps
- ↑ Kanika Introduction Video. Kanika (Malaysia). 2021-07-28.
- ↑ Kanika interview by 有商有良BizLife. 有商有良BizLife. 2020-11-05.
- ↑ "Golden Bull Award winners exude strength and agility to overcome pandemic". PRNewswire. November 11, 2021.
- ↑ "List of recipients of Golden Bull Award 2021". Yellowbees. November 11, 2021.
- ↑ "Bringing premium frozen food to your doorstep". The Star. March 24, 2022.
- ↑ "Celebrating SOBA 2021 winners". The Star. March 25, 2022.
- ↑ "Winners recognised for business excellence". The Star. April 2, 2022.
- ↑ "Homegrown businesses honoured". The Star. March 10, 2023.
External links[edit]
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