Kayali
| ISIN | 🆔 |
|---|---|
| Industry | |
| Founded 📆 | 2018 |
| Founder 👔 | |
| Headquarters 🏙️ | , , United Arab Emirates |
Area served 🗺️ | |
Key people | Mona Kattan (CEO) |
| Owners |
|
| Members | |
Number of employees | |
| 🌐 Website | [Lua error in Module:WikidataIB at line 665: attempt to index field 'wikibase' (a nil value). ] |
| 📇 Address | |
| 📞 telephone | |
Kayali is a Dubai-based cosmetics company co-founded by sisters Mona and Huda Kattan in 2018.[1][2] Established as a fragrance brand under Huda Beauty, which the sisters also co-founded, the business now operates independently, jointly owned by chief executive officer Mona Kattan and American private equity firm General Atlantic.
History and operations
Kayali was co-founded in the United Arab Emirates[3] in November 2018 by sisters Mona and Huda Kattan. It originally launched as a fragrance brand under Huda Beauty,[4] which the sisters co-founded in 2013.[5] Mona and her father Ibrahim Yahya Kattan named Kayali after the Arabic word for "my imagination".[1][6]
In 2025, Huda Beauty divested ownership in Kayali.[7][8] Kayali now operates as an independent company with Mona Kattan and private equity firm General Atlantic as owners. Mona Kattan is also the chief executive officer.[2][9] The company's headquarters is located in Dubai, United Arab Emirates.[10]
Kayali fragrances are carried by retailers Sephora, ASOS, Cult Beauty, Harrods,[11] Selfridges,[6] and Boots.[8][12] In 2024, the company expanded its availability to Mexico and the Philippines.[1][13] By the end of 2024, Kayali products were sold in 2,690 retail stores in 30 countries.[14][15]
Kayali won Fragrance of the Year – Women's Prestige at the Fragrance Foundation Awards, presented by The Fragrance Foundation.[16]
Products
On November 16, 2018, Kayali launched with four perfumes: "Elixir | 11", "Citrus | 08", "Musk | 12", and "Vanilla | 28".[17][18] The diamond-shaped bottles are a reference to the traditional crystal oud bottles commonly found in the souks in Dubai. The fragrances are manufactured in France by the Swiss company DSM-Firmenich.[6][18] The numbers in each product name indicate how many rounds of formulation it took to achieve the final product.[19]
According to Entrepreneur, the initial fragrances were designed to introduce the practice of fragrance layering in Arab culture to the Western world.[20] Vogue Arabia has credited Kayali and Mona Kattan with introducing perfume layering to a global audience.[21] Kayali launched eight fragrances in 2023 and an additional seven in 2024.[14] With the introduction of "Fleur Majesty Rose Royale | 31" in March 2025,[22] Kayali's product line-up now includes 27 fragrances.
In January 2025, Kayali launched a cologne line called Dapper Daddy in partnership with Ibrahim Kattan. Saffron Oud is the debut scent.[14]
See also
References
- ↑ 1.0 1.1 1.2 Lua error in Module:Citeq at line 53: attempt to index field 'wikibase' (a nil value)., Wikidata Q135915398
- ↑ 2.0 2.1 "Mona Kattan's Kayalı Splits from Huda Beauty". Entrepreneur. February 17, 2025. ISSN 0163-3341. OCLC 759097756. Archived from the original on July 1, 2025. Retrieved July 1, 2025. Unknown parameter
|url-status=ignored (help) - ↑ Lua error in Module:Citeq at line 53: attempt to index field 'wikibase' (a nil value)., Wikidata Q135915075
- ↑ Lua error in Module:Citeq at line 53: attempt to index field 'wikibase' (a nil value)., Wikidata Q135915089
- ↑ Lua error in Module:Citeq at line 53: attempt to index field 'wikibase' (a nil value)., Wikidata Q135915142
- ↑ 6.0 6.1 6.2 Lua error in Module:Citeq at line 53: attempt to index field 'wikibase' (a nil value)., Wikidata Q135915104
- ↑ Bloomberg News:
- Lua error in Module:Citeq at line 53: attempt to index field 'wikibase' (a nil value)., Wikidata Q135915240
- Lua error in Module:Citeq at line 53: attempt to index field 'wikibase' (a nil value)., Wikidata Q135915258
- ↑ 8.0 8.1 Lua error in Module:Citeq at line 53: attempt to index field 'wikibase' (a nil value)., Wikidata Q135915265
- ↑ Lua error in Module:Citeq at line 53: attempt to index field 'wikibase' (a nil value)., Wikidata Q135915271
- ↑ Lua error in Module:Citeq at line 53: attempt to index field 'wikibase' (a nil value)., Wikidata Q135915274
- ↑ Lua error in Module:Citeq at line 53: attempt to index field 'wikibase' (a nil value)., Wikidata Q135915284
- ↑ Redding, Marie (2021-04-27). "Kayali Founder & Huda Beauty Co-Founder Mona Kattan Talks About Perfume". Beauty Packaging. Archived from the original on 2025-07-01. Unknown parameter
|url-status=ignored (help) - ↑ Jensen, Emily (2024-11-20). "Mona Kattan's Kayali is the latest brand to go big on gourmand fragrances". Glossy. Archived from the original on 2025-07-01. Unknown parameter
|url-status=ignored (help) - ↑ 14.0 14.1 14.2 Lua error in Module:Citeq at line 53: attempt to index field 'wikibase' (a nil value)., Wikidata Q135915300
- ↑ Lua error in Module:Citeq at line 53: attempt to index field 'wikibase' (a nil value)., Wikidata Q135915308
- ↑ Lua error in Module:Citeq at line 53: attempt to index field 'wikibase' (a nil value)., Wikidata Q135915331
- ↑ Lua error in Module:Citeq at line 53: attempt to index field 'wikibase' (a nil value)., Wikidata Q135915358
- ↑ 18.0 18.1 Lua error in Module:Citeq at line 53: attempt to index field 'wikibase' (a nil value)., Wikidata Q135915369
- ↑ Lua error in Module:Citeq at line 53: attempt to index field 'wikibase' (a nil value)., Wikidata Q136083642
- ↑ Pupic, Tamara (2019-08-18). "How Huda, Mona, and Alya Kattan Built the Billion-Dollar Huda Beauty Brand Out of Dubai". Entrepreneur. Archived from the original on 2025-07-01. Unknown parameter
|url-status=ignored (help) - ↑ Lua error in Module:Citeq at line 53: attempt to index field 'wikibase' (a nil value)., Wikidata Q135915383
- ↑ Lua error in Module:Citeq at line 53: attempt to index field 'wikibase' (a nil value)., Wikidata Q135915389
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