Kept on Wikipedia:Line the Label
Line the Label, also known as Line,[1] is a Canadian fashion clothing brand, based in North York, Toronto.[2] It was endorsed by Prince Harry's fiancee, Meghan Markle in 2017.
Background
The brand was co-founded by John Muscat and Jennifer Wells in 2000, and acquired by fashion importer PYA a few years later.[3] Originally based in Toronto, the brand expanded to showrooms in Vancouver, Montreal and the US. The clothing is designed for women aged between 25 and 40, and described as "for the modern yet urban woman".[4][5]
As of 2014, the company's knitwear is available in over 600 shops, across boutiques and department stores, and eleven showrooms across four countries. Production takes places in Toronto and China. Muscat has praised outsourcing production to China, believing it can produce quality products and the negative connotations from 20 years ago are no longer relevant.[4]
Line the Label claims to have a strong and loyal following from celebrities; those who have endorsed the brand include Sarah Jessica Parker, Kate Bosworth, Sandra Bullock, Jennifer Garner and Kate Hudson.[3][6]
"The Meghan"
Line the Label became popular when it was endorsed by Meghan Markle, who wore a trench coat designed by the company at the closing of the 2017 Invictus Games.[7] The brand achieved international attention following the public announcement of her engagement to British Prince Harry, during which she wore a white jacket from the company.[3][7] Muscat renamed the jacket "The Meghan" after the actress.[8] The jacket, retailing for £450, sold out online immediately and the increased traffic on the website caused the server to crash.[9][10] Muscat subsequently released a statement saying it was one of Markle's favourite pieces designed by the company.[3]
References
- ↑ "Canadian knitwear designers John Muscat & Jennifer Wells of Line Knitwear". Ottawa Citizen. June 27, 2014. Retrieved December 4, 2017.
- ↑ "Meghan Markle Wore a Coat From Toronto's LINE the Label for Her Engagement Announcement". Complex. Retrieved 1 December 2017.
- ↑ 3.0 3.1 3.2 3.3 Saminather, Nichola (27 November 2017). "Small Canadian designer in spotlight as Meghan Markle dons its coat". Retrieved 3 December 2017 – via Reuters.
- ↑ 4.0 4.1 "Style Q&A : John Muscat & Jennifer Wells are keeping it cosy". Vancouver Sun. 27 June 2014. Retrieved 2 December 2017.
- ↑ "Designer Spotlight – LINE Knitwear". Global News. March 18, 2014. Retrieved December 4, 2017.
- ↑ "Designer's Website Crashes Thanks To Meghan Markle's Engagement Photos". CBS News. 27 November 2017. Retrieved 2 December 2017.
- ↑ 7.0 7.1 Holt, Bethan (27 November 2017). "Meghan Markle wears a coat by Canadian brand Line the Label as she poses with Prince Harry". The Daily Telegraph. Retrieved 1 December 2017.
- ↑ "This is when Meghan Markle's sell-out white engagement coat will be available to buy again". Harper's BAZAAR. 1 December 2017. Retrieved 1 December 2017.
- ↑ "What Meghan Markle wore for her Nottingham visit". Metro. 1 December 2017. Retrieved 1 December 2017.
- ↑ "Countering the 'Meghan effect'". Information Age. Retrieved 1 December 2017.
External links
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