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Omega x Swatch MoonSwatch
Omega Swatch Speedmaster
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Current supplierSwatch Group[1][2]
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Notes
ETA movement

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The Omega x Swatch MoonSwatch, or simply MoonSwatch, is a collection of 11 chronograph wristwatches produced by Omega and Swatch released on 26 March 2022. The watches have a 42-millimetre (1.5 in) diameter and 13-millimetre (0.5 in) thickness, and Super-LumiNova for the indexes and hands, which is the same lume as that used in the Omega Speedmaster. It has a quartz ETA movement. Initial hype from the watch's release led to long queues in Australia, Canada, Italy,[3] Japan, Switzerland, and the United Kingdom.[4][5] Each consumer was initially limited to 2 watches but due to high demand that was later reduced to a limit of 1.[6][7]

Reception

The watch was well-received by the majority of collectors and the industry.[8] The release of the collaboration also boosted sales of the original Omega Speedmaster by roughly 50%.[9]

Successor

Although Swatch and Omega released a bio ceramic watch, there is a possibility another combined watch or a successor of the Moonswatch may be coming. Swatch experimented with different watch companies such as the Omega Speedmaster 300M bio-ceramic version and one for Blancpain Fifty Fathoms as well.[10]

References

  1. "Joint Mission: Launch of the BIOCERAMIC MoonSwatch". Omega. Retrieved 2022-03-28.
  2. "Swatch X Omega to the Planets with the BIOCERAMIC MOONSWATCH Collection". www.swatch.com. Retrieved 2022-03-28.
  3. "MoonSwatch Omega, cos'è l'orologio cult che fa impazzire tutti" (in italiano). 26 March 2022. Retrieved 28 May 2022.
  4. "Police on Scene in Covent Garden as Large Crowd Present for Sale of MoonSwatch". www.news.com.au. March 26, 2022. Archived from the original on 28 May 2022. Unknown parameter |url-status= ignored (help)
  5. "Hundreds of people descend on Westfield for Omega x Swatch MoonSwatch release". www.news.com.au. March 26, 2022. Archived from the original on 28 May 2022. Unknown parameter |url-status= ignored (help)
  6. Milton, Danny (March 23, 2022). "Introducing We're Ready To Talk About The Omega x Swatch MoonSwatch". Hodinkee.
  7. Wong Kim Hoh (2022-03-24). "Omega and Swatch unveil the MoonSwatch". The Straits Times. Retrieved 2022-03-28.
  8. "MoonSwatch: meet Swatch's take on the Omega Speedmaster". CAR Magazine. Retrieved 2022-03-28.
  9. Hoffman, Andy (8 Jul 2022). "Omega Moonwatch Surges After Cheap Swatch Version Goes Wild". www.bloomberg.com. Retrieved 5 August 2022.
  10. https://www.t3.com/news/will-there-be-a-moonswatch-successor-swatch-boss-says-its-possible




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