Mornflake
| ISIN | 🆔 |
|---|---|
| Industry | Food |
| Founded 📆 | Cheshire, England (1941) |
| Founder 👔 | Philip Lea |
| Headquarters 🏙️ | , , England |
Number of locations | 2 production sites |
Area served 🗺️ | |
Key people | John Lea – owner |
| Products 📟 | Breakfast cereal, oats |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Mornflake is a British brand of oat and oat-based breakfast cereals launched in 1941 in Crewe, Cheshire.
History
The Mornflake brand was first launched in 1941 by the Lea family at the height of World War II. The family had an existing oat milling business in the Cheshire village of Swettenham dating back to 1675[1][2][3] and the current managing director, John Lea, is a direct descendant of the original founder.[4][5] H J Lea, the parent company of Morning Foods, is one of the oldest companies in the UK and is one of Crewe's larger employers alongside Bentley Motors.[6]
Mornflake Oats was the official shirt sponsor of football teams Crewe Alexandra F.C. and Altrincham F.C.[7] The Mornflake logo appeared on Crewe shirts for 20 years from 2005,[8] making it the then longest continual agreement in the EFL,[9] and October 2024 saw the 1,000th game since Mornflake's shirt sponsorship began.[10] In June 2021, Crewe agreed a £500,000 naming rights deal with Mornflake; its Gresty Road ground would be called the "Mornflake Stadium" until at least 2024–25.[11][9] In April 2025, Mornflake extended their ground naming rights sponsorship, while shirt sponsorship was taken over by Whitby Morrison.[12]
Products
The Mornflake product range includes porridge oats,[13][14] oat bran, oatmeal, muesli, granola[15] and other breakfast cereals.
References
- ↑ Howle, Nigel (2025-05-12). "Morning Foods: 350 years of a family food business". Cheshire Life. Newsquest. Archived from the original on 2025-05-27. Retrieved 2025-05-27.
- ↑ "Mornflake". CNBC. 2014-11-03. Archived from the original on 2025-05-27. Retrieved 2025-05-27.
- ↑ Hurley, Paul (2019). A-Z of Crewe: Places-People-History. Stroud: Amberley Publishing. ISBN 978-1-4456-9507-5. Retrieved 2025-05-27 – via Google Books. Search this book on
- ↑ "The mill of the people: meet the family behind Mornflake Oats | Sainsbury's Magazine". www.sainsburysmagazine.co.uk. Archived from the original on 23 January 2025. Retrieved 2021-04-17. Unknown parameter
|url-status=ignored (help) - ↑ Price, Richard; Saunders, Ethan (2025-02-10). "Cereal firm marks 350 years of making breakfasts". BBC. Archived from the original on 2025-05-27. Retrieved 2025-05-27.
- ↑ BBC: Business tips from UK's oldest family firms, BBC News (15 January 2014). Retrieved: 13 June 2021.
- ↑ Mornflake Sets New Record As Shirt Sponsor, Crewe Alexandra F.C., (27 February 2019). Retrieved: 13 June 2021.
- ↑ "Mornflake Extend Shirt Sponsorship Deal". CreweAlex.net. 19 June 2020. Archived from the original on 25 November 2020. Retrieved 24 March 2021. Unknown parameter
|url-status=ignored (help) - ↑ 9.0 9.1 Rial, Bradley (21 December 2023). "Crewe Alexandra extends with stadium sponsor Mornflake". The Stadium Business. Archived from the original on 25 December 2023. Retrieved 2 July 2024. Unknown parameter
|url-status=ignored (help) - ↑ "Alex to officially mark Mornflake's 1,000 game milestone". CreweAlex.net. 24 October 2024. Archived from the original on 26 April 2025. Retrieved 25 October 2024. Unknown parameter
|url-status=ignored (help) - ↑ "Crewe Alexandra: Gresty Road is rebranded as Mornflake Stadium". BBC Sport. 10 June 2021. Retrieved 13 June 2021.
- ↑ "Mornflake and Whitby Morrison announced as joint Headline Partners". Crewe Alexandra F.C. Retrieved 14 May 2025.
- ↑ Norman, Paul (2016-08-12). "Mornflake Go! high protein porridge review". Cycling Weekly. Archived from the original on 2025-05-27. Retrieved 2025-05-27.
- ↑ Gill, Oliver; Woolfson, Daniel; Boland, Hannah (2023-01-21). "Waitrose pulls Mornflake porridge from its shelves after 50 years". The Daily Telegraph. EBSCOhost 8Q3184878332. ProQuest 2767528704. Archived from the original on 2025-04-18. Retrieved 2025-05-27.
- ↑ Clay, Xanthe (2023-01-28). "I tried 22 granolas to find the best value for money – here's my verdict". The Daily Telegraph. Archived from the original on 2024-06-21. Retrieved 2025-05-27.
External links
This article "Mornflake" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Mornflake. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
