Kuho
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Kuho is a Korea-based fashion label that was established in 1997 and later joined Samsung C&T Fashion Group in 2003. The brand is known for its art and architecture-inspired minimal, experimental, and avant-garde womenswear designs. Samsung Corporation, widely known for its electronics, originally started out as a textile company in 1954. Based on this company history, KUHO uses high quality custom-developed cashmere blended wool, cotton, and cotton-nylon. KUHO debuted in the global market with Spring Summer 2017 collection in New York City.[1]
Background[edit]
KUHO was first established in 1997 in South Korea. Upon joining Samsung C&T in 2003, the brand gradually concentrated its brand identity into a more artistic character. In 2017, KUHO marked its first presence in New York Fashion Week with Spring Summer 2017 collection. In 2019, the first pop-up store inspired by the concept of 'Vertical Forest' opened in New York. "Heart for Eye" is an annual campaign ran by KUHO since 2006, with the objective of sharing the ‘beauty of fashion’ with visually impaired children. The campaign raises funds to support eyesight recovery operations for children by sales of ‘love-share t-shirts’, spreading the message of the oftentimes marginalized social group. In collaboration with various celebrities and artists, KUHO also released special capsule collections aimed for funds to support Samsung Medical Center sight-giving surgeries and treatments for visually impaired children in low-income families. Each year, KUHO makes donations for children with eye problems, and up until 2020, has helped a total of 361 children receive the eye care they need.[2]
Special Collaborations[edit]
Starting with the first collaboration with Korea National Ballet on performance costume makings - 'Poise' in 2012, KUHO has continued its collaboration with various artists -- Kyungwoo Chun (2014), studio VISUALSFROM (2016) and more -- and gradually naming the art collaboration line, the 'Artisan Line'.
In October 2017, the 'Artisan Line' was first released in the KUHO Hannam flagship store based on the collaboration with Paul Cox.[3] Paul Cox's unique, refined artworks and typography was well-portrayed in the design of t-shirts, eco-bags and other products. The special release also included an exclusive line developed for younger customers in an affordable price line.
References[edit]
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