LG Records
| LG Records | |
|---|---|
| Founded | 2021 |
| Founder | LennonG |
| Genre |
|
| Country of origin | Scotland |
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LG Records is a Scottish independent record label and the lead label for musicians who utilize the online game platform and game creation system Roblox,[1] a genre self proclaimed by the artists as "r-pop."[2] Though unaffiliated with Roblox Corporation, the label was founded in August 2021 by CEO LennonG specifically for Roblox music.[1] The r-pop genre had a massive surge in popularity thanks to the COVID-19 pandemic, with popular artists including Lil Nas X and Charli XCX hosting their own concerts in the game.[3]
On 1 April 2022, LG aquired the fellow r-pop label RH Studio and Belasconsal was appointed COO.[4] On 11 June 2022, the label rebranded and downsized, letting many artists go.[1]
Artists[edit]
Current artists[1][edit]
- Aphrodite
- Baddie Barbara
- Erin Electrica
- Dojac
- LennonG
- Ms Pospos
- Taco1511
Events[edit]
LG Records has hosted several events in Roblox, even creating exact replicas of O2 Academy Birmingham, O2 Academy Bristol & Brixton Academy as digital concert venues.[5]
Roblox Glastonbury Festival[edit]
On 22 July 2022, LG hosted a Roblox version of the Glastonbury Festival of contemporary performing arts, featuring an exact replica of Worthy Farm.[6] However, the event was much more popular than expected, causing major internet lag and attracting hackers.[7] It was then rescheduled as a two-day event on the 29th and 30 July with smaller server sizes and exploitation filters in place to prevent hacking.
References[edit]
- ↑ 1.0 1.1 1.2 1.3 "LG Records on Instagram: "— A New Era —"". Instagram. Retrieved 2022-07-30.
- ↑ "Roblox Pop News 🎶🎤 (@rpopnews) • Instagram photos and videos". www.instagram.com. Retrieved 2022-07-30.
- ↑ "What Charli XCX's Roblox Concert Reveals About the Future of the Music Industry". Pitchfork. 2022-06-28. Retrieved 2022-07-30.
- ↑ "LG Records on Instagram: "RH Studio is officially merging into LG Records. Read our full statement here."". Instagram. Retrieved 2022-07-30.
- ↑ "O2 Academy ROBLOX (@o2academyrblx) • Instagram photos and videos". www.instagram.com. Retrieved 2022-07-30.
- ↑ "LG Records on Instagram: "ANNOUNCEMENT// LG Records presents… ROBLOX Glastonbury Festival 2022 FRIDAY | JULY 22nd! We are happy to announce the FINAL stage times for all performing artists! This way, you know when to go to either stage to see any performance! These times are subject to change, and are for reference. Real times may vary. This FRIDAY, we will be holding the biggest r-pop event yet! With two stages, being exact replicas of the real festival, and simultaneous performances, you won't want to miss this! If you have any questions, DM us! #LGrecords #LGRecordsGlastonbury #Rpop #RpopGlastonbury #music #song #ep #album #single #bloxburg #roblox #robloxevent #robloxroleplay #robloxmusic #LennonG". Instagram. Retrieved 2022-07-30.
- ↑ "sammy ray ♡ on Instagram". Instagram. Retrieved 2022-07-30.
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