LJ Research
LJ Research (formerly Lynn Jones Research) was a market research agency based in Edinburgh, Scotland established in 1998. The company was acquired by STR, Inc, a global data benchmarking and analytics specialist, in 2016, and became STR's Tourism Consumer Insights division, specialising in tourism, leisure, and consumer industries through conducting qualitative research, quantitative research, as well as secondary research.
Products
Visitrac
Visitrac is the company's online survey system used for customer feedback.
LJ Forecaster
The LJ Forecaster was the company's hotel benchmarking system that monitored trends based on achieved and future performance. In 2017, the product was rebranded as STR's Forecaster Program.
Clients
STR's Tourism Consumer Insights team serves clients in Scotland, the rest of the UK, Europe, as well as worldwide. Well-known clients include the National Trust for Scotland, the Leisure Pass Group (the operators of city attraction passes, including the Paris Pass), and Skyscanner. Additionally, the team works with many destination management organisations and tourist boards to provide insightful and actionable tourism research.
References
External links
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