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Laleh Molaei

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Laleh Molaei
Portrait of Laleh MolaeiLaleh molaei.jpg Laleh molaei.jpg
Native nameلاله مولائی
Born (1979-11-12) 12 November 1979 (age 46)
Iran
🏳️ NationalityIranian
🏫 EducationPhD in Linguistics, Allameh Tabataba'i University
💼 Occupation
Researcher, linguist, coach, author
Known forseminal work on Semiotic Coaching [1]
🌐 WebsiteOfficial website

Laleh Molaei (Persian: لاله مولائی; born 12 November 1979) is an Iranian researcher and author whose work spans linguistics, semiotics, coaching and leadership.[2][3] She has developed a coaching approach she terms "Semiotic Coaching", which draws on semiotics and linguistics to examine meaning-making processes in personal, professional and organisational contexts.[4][5] Her research has been published in peer-reviewed journals including Language Related Research and the International Journal of Evidence Based Coaching and Mentoring, and has been presented at international academic events and professional forums.[6][7] Her work is recognized as a seminal work in the field of semiotic coaching.[8][9]

Biography

Molaei studied linguistics at Allameh Tabataba'i University in Tehran, where she obtained both her master's degree and PhD.[2] She ranked first in the national entrance examination for the master's programme in linguistics in 2014 (1393 in the Iranian calendar).[2] She has received research grants from the National Elite Foundation of Iran and from university institutions.[2][10]

Alongside her linguistic training, Molaei completed an ontological coaching programme in Australia.[11] She has worked as a researcher, instructor and coach in academic, organisational and professional settings.[2][11] Her research applies transdisciplinary perspectives linking linguistics, semiotics, coaching, leadership and related fields.[4]

Semiotic Coaching

Molaei has developed Semiotic Coaching, which she describes as a variant of coaching grounded in semiotics, with particular reference to the Paris School of semiotics and the work of Jacques Fontanille.[4] In her article "Toward Semiotic Coaching (Paris School): Change and Transformation", she proposes a Semiotic Coaching model based on modal verbs and the concept of Khodnavardi (self-journeying), describing reflexive interaction between the self, others and the world in processes of change and transformation.[4]

Diagram of the Semiotic Coaching Model showing the interaction between Khodnavardi and modal verbs
Semiotic Coaching Model based on the interaction between Khodnavardi & the mentioned modal verbs in this study (Adapted from "Toward Semiotic Coaching (Paris School):  Change and Transformation", by L. Molaei, 2022, LRR, 12(6), 661-705.[4]

In her publications, Molaei describes Semiotic Coaching as examining underlying layers of meaning in clients' discourse and situating coaching as a recursive process of becoming, self-transformation and empowerment.[4][5] Her 2024 article in the International Journal of Evidence Based Coaching and Mentoring examines roles and attitudes as transitory identities within semiotic processes of change.[5]

Molaei presented aspects of her Semiotic Coaching framework at the 20th Coaching and Mentoring Research Conference at Oxford Brookes University in January 2024, where she discussed modal verbs, educational semiotics/edusemiotics,educational linguistics and ontological coaching/linguistic coaching .[6] In February 2025, an EMCC Global research webinar featured her Semiotic Coaching research under the title "A seminal work derived from longitudinal, evidence-based research".[7] An international seminar introducing Semiotic Coaching was also reported by the Allameh Tabataba'i University News Agency (ATNA) in January 2025.[12]

Research and publications

Molaei's research interests include semiotics of discourse, applied linguistics,meaning, educational leadership, educational semiotics/edusemiotics, educational linguistics, organisational semiotics, coaching and leadership studies.[4][13] She has published articles in Iranian and international journals on the interface between semiotics and coaching, educational semiotics and modality in language and coaching contexts.[4][14][5]

Her books in Persian include Coaching: Philosophical, Linguistic, Social, and Cognitive Approaches (with Reference to Linguistics and Semiotics) (first edition 2021; second edition 2022) and Coaching: Counseling/Consulting, Mentoring, and Supervision (2023), published by Logos in Tehran.[15] These books discuss coaching from philosophical, linguistic, social and cognitive perspectives.[15][16]

She has also written articles and reports on educational linguistics, organisational semiotics and the application of coaching in areas such as entrepreneurship and student self-employment.[17][18][19]

Selected works

Books
  • Molaei, Laleh (2021). Coaching: Philosophical, Linguistic, Social, and Cognitive Approaches (with Reference to Linguistics and Semiotics). Tehran: Logos. (1st ed.).[15]
  • Molaei, Laleh (2022). Coaching: Philosophical, Linguistic, Social, and Cognitive Approaches (with Reference to Linguistics and Semiotics). Tehran: Logos. (2nd ed.).[15]
  • Molaei, Laleh (2023). Coaching: Counseling/Consulting, Mentoring, and Supervision. Tehran: Logos.[15]
Articles and conference papers
  • Molaei, Laleh (2021). "Toward Semiotic Coaching (Paris School): Change and Transformation". Language Related Research. 12 (6): 661–705.[4]
  • Molaei, Laleh (2022). "Towards the Linguistics of Coaching and Linguistic/Language Coaching in Iran". Gozare. 8 (8–9): 171–192 (in Persian).[17]
  • Molaei, Laleh (2024). "Semiotic Coaching: Roles/Attitudes as Transitory Identities in the Semiotic Process of Self-Transformation and Empowerment". International Journal of Evidence Based Coaching and Mentoring. Special Issue S18: 180–194.[5]
  • Molaei, Laleh (2024). "Modal Verbs: From Semiotic Coaching and Educational Semiotics/Edusemiotics to Educational Linguistics and Ontological/Linguistic Coaching". Paper presented at the 20th Coaching and Mentoring Research Conference, Oxford Brookes University.[6]

Publications, lectures and related activities (since 2018)

Year Type Title Venue / context Ref
2018 Lecture What is the interaction between coaching and neuroscience? Allameh Tabataba'i University
2021 Journal article Toward Semiotic Coaching (Paris School): Change and Transformation Language Related Research, 12(6), pp. 661–705 [4]
2021 Book (1st ed.) Coaching: Philosophical, Linguistic, Social, and Cognitive Approaches (with Reference to Linguistics and Semiotics) Logos, Tehran [15]
2021 Workshop Semiotic Coaching (research-based workshop) Online (eseminar platform) [20]
2021 Workshop Coaching and Linguistics Linguistics Scientific Association, Allameh Tabataba'i University [21]
2021 Workshop Coaching with Khodnavardi (for Scholarly & Academic Challenges) Online (eseminar platform) [22]
2022 Journal article Towards the Linguistics of Coaching and Linguistic/Language Coaching in Iran Gozare, 8(8–9), pp. 171–192 [17]
2022 Conference paper Modality: From Educational Semiotics/Edusemiotics and Semiotic Coaching to Educational Linguistics and Ontological/Linguistic Coaching 9th Summer School of the Iranian Linguistics Association; 2nd National Conference, Shiraz [19]
2022 Book (2nd ed.) Coaching: Philosophical, Linguistic, Social, and Cognitive Approaches (2nd ed.) (with Reference to Linguistics and Semiotics) Logos, Tehran [15]
2022 Workshop Coaching, Why and How to Act: Semiotic Coaching in Personal, Professional and Organizational Change and Transformation Innovation Incubator Center, Faculty of Literature and Foreign Languages, Allameh Tabataba'i University
2022 Seminar The Application of Coaching in Entrepreneurship in Neuroscience National Brain Mapping Lab, student branch (online)
2022 Lecture Academic Manner in the Wheel of Life Based on Coaching Arabic Translation Scientific Association, Allameh Tabataba'i University
2022 Lecture Coaching (in Education, Research, and Personal and Professional Life) Bilin College, Allameh Tabataba'i University
2023 Book Coaching: Counseling/Consulting, Mentoring, and Supervision Logos, Tehran [15]
2023 Journal article Report of the Workshop “Current Student of Linguistics and Semiotics; Future Self-Employed Person, Job Creator and Entrepreneur Gozare, 9(10), pp. 118–132 [18]
2023 Lecture Linkage among University, Industry and Society for Job Creation and Entrepreneurship: Educational Linguistics, Educational Semiotics, Organizational Semiotics, Semiotic Coaching, etc. 10th Summer School of the Iranian Linguistics Association [23]
2023 Lecture From Self-Made/Autonomous Researcher to Self-Employment and Business: The Transformation of Humanities, the Targeting of Research and the Excellence in Education with Interdisciplinary, Transdisciplinary and Interprofessional Approaches Philosophy and Linguistics Scientific Associations, Allameh Tabataba'i University
2024 Journal article Semiotic Coaching: Roles/Attitudes as Transitory Identities in the Semiotic Process of Self-Transformation and Empowerment International Journal of Evidence Based Coaching and Mentoring, S18, pp. 180–194 [5]
2024 Lecture Semiotic Coaching: An Innovative and Novel Approach by Laleh Molaei Scientific Association of Literary Criticism, in collaboration with the Tehran Semiotics Circle and the Iranian Association of French Language and Literature [24]
2024 Conference paper Modal Verbs: From Semiotic Coaching and Educational Semiotics/Edusemiotics to Educational Linguistics and Ontological/Linguistic Coaching 20th Coaching and Mentoring Research Conference, Oxford Brookes University (18 January 2024) [6]
2024 Lecture Application and professionalization of philosophy: with reference to the philosophy of language, linguistics, embodied knowledge, and fields of helping professions such as coaching and leadership Scientific Association of Philosophy of Science, Sharif University of Technology
2024 Lecture series The history of the scientific discipline of coaching and its application in academic and non-academic contexts: with reference to linguistics, semiotics, and philosophy MBA programme, Business Management Faculty, University of Tehran
2024 Workshop Semiotic Coaching: Master Key Skills for Unlocking Business and Entrepreneurship Allameh Tabataba'i University Science and Technology Park, 25th Research, Technology and Tech-Bazaar Exhibition (16 December 2024)
2024 Journal article Editorial 2024 IJEBCM special issue June Introducing Laleh Molaei's semiotic coaching as a seminal work by Editorial 2024 IJEBCM special issue June [25]
2025 Webinar An insight into Semiotic Coaching Research – A seminal work derived from longitudinal, evidence-based research by Laleh Molaei EMCC Global research webinar (5 February 2025) [7]
2025 Seminar Introducing Semiotic Coaching: A Seminal and Innovative Work by Laleh Molaei International seminar reported by ATNA, Allameh Tabataba'i University [12]

Lectures and professional activities

Since 2017, Molaei has delivered workshops, lectures and webinars on coaching principles and Semiotic Coaching at universities, scientific associations and professional organisations in Iran.[12][21] These activities have included workshops on Semiotic Coaching at Allameh Tabataba'i University, sessions on coaching and linguistics, and training on coaching skills such as questioning, feedback and listening.[21][20][22]

Her activities also include lectures and workshops on entrepreneurship, university–industry linkages and self-employment for students, organised by the Iranian Linguistics Association and Allameh Tabataba'i University.[23]

Awards and recognition

  • Ranked first in the national entrance examination for the master's programme in linguistics (2014).[2]
  • Received research grants from the National Elite Foundation of Iran and university institutions.[2]

See also

References

  1. "Editorial 2024 IJEBCM special issue June". International Journal of Evidence Based Coaching and Mentoring. Retrieved 22 February 2026.
  2. 2.0 2.1 2.2 2.3 2.4 2.5 2.6 "لاله مولائی". Allameh Tabataba'i University, Department of Linguistics (in فارسی). Retrieved 22 February 2026.
  3. "Editorial 2024 IJEBCM special issue June". radar.brookes.ac.uk. Retrieved 2026-02-22.
  4. 4.00 4.01 4.02 4.03 4.04 4.05 4.06 4.07 4.08 4.09 Molaei, Laleh (2021). "Toward Semiotic Coaching (Paris School): Change and Transformation". Language Related Research. 12 (6): 661–705. doi:10.52547/LRR.12.6.21.
  5. 5.0 5.1 5.2 5.3 5.4 5.5 Molaei, Laleh (2024). "Semiotic Coaching: Roles/Attitudes as Transitory Identities in the Semiotic Process of Self-Transformation and Empowerment". International Journal of Evidence Based Coaching and Mentoring. S18: 180–194. doi:10.52547/LRR.12.6.21.
  6. 6.0 6.1 6.2 6.3 Molaei, Laleh (2024). "Modal Verbs: From Semiotic Coaching and Educational Semiotics/Edusemiotics to Educational Linguistics and Ontological/Linguistic Coaching" (PDF). Oxford Brookes University. Retrieved 22 February 2026.
  7. 7.0 7.1 7.2 "Research Webinars". EMCC Global. Retrieved 22 February 2026.
  8. "Editorial 2024 IJEBCM special issue June". radar.brookes.ac.uk. doi:10.24384/6fwr-z332. Retrieved 2026-02-22.
  9. YJC, باشگاه خبرنگاران جوان | آخرین اخبار ایران و جهان | (2025-01-21). "معرفی رهیاری (کوچینگ) نشانه‌شناختی؛ اثری بدیع و نوآور از لاله مولائی". fa (in فارسی). Retrieved 2026-02-22.
  10. "ارائهٔ علمی با عنوان «ره‌یاری/کوچینگ نشانه‌شناختی: رویکرد و اثری نوآورانه و بدیع از لاله مولائی» توسط انجمن‌ علمی نقد ادبی با همکاری حلقهٔ نشانه‌شناسی تهران و انجمن ایرانی زبان و ادبیات فرانسه روز 18 اسفند 1403 برگزار شد. – انجمن علمی نقد ادبی ایران" (in فارسی). Retrieved 2026-02-22.
  11. 11.0 11.1 "دکتر لاله مولائی". lalehmolaei.com (in فارسی). Retrieved 22 February 2026.
  12. 12.0 12.1 12.2 "سمینار و وبینار بین‌المللیِ معرفی ره‌یاری نشانه‌شناختی". Allameh Tabataba'i University News Agency (in فارسی). Retrieved 22 February 2026.
  13. Molaei, Laleh (2021-03-21). "Toward Semiotic Coaching (Paris School): Change and Transformation". Language Related Research. 12 (6): 661–705. doi:10.52547/LRR.12.6.21. ISSN 2322-3081.
  14. "The interface between Semiotics and Coaching". Tarbiat Modares University. Retrieved 22 February 2026.
  15. 15.0 15.1 15.2 15.3 15.4 15.5 15.6 15.7 "کتاب‌های لاله مولائی". Logos (in فارسی). Retrieved 22 February 2026.
  16. "اثری زبان‌شناسانه که از تعامل حوزه‌های مختلف با ره‌یاری سخن می‌گوید". ایبنا (in فارسی). 2023-07-18. Retrieved 2026-02-22.
  17. 17.0 17.1 17.2 Molaei, Laleh (2022). "Towards the Linguistics of Coaching and Linguistic/Language Coaching in Iran". Gozare: Biannual Journal of Theoretical, Applied, and Historical Linguistics (in فارسی). 8 (8–9): 171–192. Retrieved 22 February 2026.
  18. 18.0 18.1 Molaei, Laleh (2023). "گزارش کارگاه «دانشجوی امروز زبان‌شناسی و نشانه‌شناسی؛ خوداشتغال، کارآفرین و صاحب کسب‌وکارِ فردا»". Gozare: Biannual Journal of Theoretical, Applied, and Historical Linguistics (in فارسی). 9 (10): 118–132. Retrieved 22 February 2026.
  19. 19.0 19.1 "Modality: From Educational Semiotics/Edusemiotics and Semiotic Coaching to Educational Linguistics and Ontological/Linguistic Coaching". Civilica. Retrieved 22 February 2026.
  20. 20.0 20.1 "ره‌یاری نشانه‌شناختی". eseminar.tv (in فارسی). Retrieved 22 February 2026.
  21. 21.0 21.1 21.2 "کارگاه «کوچینگ و زبان‌شناسی» برگزار می‌شود". ATNA (in فارسی). Retrieved 22 February 2026.
  22. 22.0 22.1 "کوچینگ با خودنوردی". eseminar.tv (in فارسی). Retrieved 22 February 2026.
  23. 23.0 23.1 "پیوند دانشگاه، صنعت و جامعه". Iranian Linguistics Association (in فارسی). Retrieved 22 February 2026.
  24. "ارائهٔ علمی با عنوان ره‌یاری کوچینگ". Scientific Association of Literary Criticism (in فارسی). Retrieved 22 February 2026.
  25. radar.brookes.ac.uk https://radar.brookes.ac.uk/radar/items/66048b0f-987e-48ae-a361-8a03c17a26fe/1/. Retrieved 2026-02-22. Missing or empty |title= (help)

External links



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