Language of Business (TV program)
The Language of Business (LOB) is an independently produced newsmagazine television program, which mixes in-studio and on-location interviews with entrepreneurs, and is broadcast weekly on WBIN-TV in Derry, New Hampshire. The show debuted on April 2, 2013 on The Needham Channel, in Needham, Massachusetts. It started with an educational mission, evolving from trying to support entrepreneurs working together with MBA students, in bringing their business creations to life,[1] and originated from a Boston College course combining law and business.[2] Every episode deals with a separate theme, where entrepreneurs are interviewed for 5–8 minutes at a time. The WBIN-TV debut occurred on June 5, 2016. On September 17, 2016, WBIN-TV began airing a second, different episode of the show each week on Saturdays. In early April 2017, WBIN-TV began airing a third episode each week on Fridays. Production for season #2 begins in mid-August 2017.
After debuting on The Needham Channel, The Language of Business began distribution without any advertising through PEG Media, which is a media transfer site for PEG (Public, Education, Government) community television stations and producers of media for member stations.[3] On PEG, the program has received over 1,200 downloads and has been aired on over 90 public access stations in 24 states.
The program has two co-creators, and social media assistance is provided by Jennifer Powell. There are currently 15 people in total helping to produce the show, 95% of whom are volunteers, in the areas of production, social media, and legal.
Background
The show's goal is to address the challenges and questions that entrepreneurs face and provide insights that can help them grow their businesses. It gives entrepreneurs a stronger voice, globally, nationally, and in their local communities. But unlike Shark Tank, the show doesn't talk with people having a crazy pie-in-the-sky invention; it's meant to focus on real people in all walks of life who have successfully created businesses. The Kauffman Foundation commented on this same trend in 2015.[4] In this regard, both of the show's co-creators either currently run a business or have a multi-year tenure in C-level positions.[5]
Registration
The Language of Business became a registered, standard character mark on April 7, 2015.[6] Registrant was Gregory Stoller; Attorney of Record was Aaron Silverstein.
External Mentions
The Street published a press release created by the show’s producers on the broadcast of the 20th episode, on June 23, 2015. Founderswire, an independent news organization with documented editorial guidelines, ran its own article about the show on August 17, 2016.[7] Radio Entrepreneurs, an independent private organization (whose mission statement is on the home page), and which simulcasts the audio for the TV show, ran an independent article on September 1, 2016.[8] The show is regularly listed in channel guides such as Verizon. The Language of Business was referenced in the introduction of chapter 5, part 1, and again in chapter 14, of Harold and Nan Klein's Bible of Business series, a video compilation on entrepreneurship, composed of 35 six-to-seven-minute-long "modules".[9] The show was additionally referenced in a November 4, 2013 magazine at the Université d'Angers [10] [11], an article on the PortsmouthNH.com website [12], the headline grabbers section of the Spring 2016 Everett Magazine from Boston University [13], on the https://www.agencysparks.com/blog/agencysparks-involvement-with-48in48 Agency Sparks website in March 2017, and in the Riparian, of the Rivers School, on page #35 of the Spring 2017 issue [14]. After the China episode aired in March 2017, it was independently reviewed by a journalist with Yunnan TV and then by another reporter with the Jiangsu Broadcasting Corporation. It was later featured by J. Duffy as part of a published audit on social media effectiveness (May 29, 2017).
References
- ↑ "'Bump Water' Earns the Top Spot in BC MBA Competition". www.bc.edu. Retrieved 5 August 2017.
- ↑ "Course Enables Management, Law Students to Plan Ahead". www.bc.edu. Retrieved 5 August 2017.
- ↑ "PegMedia.org – Media Exchange for PEG Stations and Video Producers". www.pegmedia.org. Retrieved 5 August 2017.
- ↑ "A Reflection of Entrepreneurs in Pop Culture: The Celebritization of Entrepreneurs".
- ↑ "Finding Balance: The Professor/Entrepreneur".
- ↑ "United States Postal and Trademark Office"
- ↑ "Boston prof turns TV pro with Language of Business – Founders Wire". 17 August 2016. Retrieved 5 August 2017.
- ↑ Chris Jarrell, Radio Entrepreneurs, "Recently Debuted TV Show"
- ↑ http://www.thejewishweek.com/special-sections/education-careers/new-developments-inside-classroom-and-out
- ↑ "UA mag n°7". Retrieved 5 August 2017.
- ↑ "The Language of Business – France". Davis Community Television. Retrieved 5 August 2017.
- ↑ "Dover's Popzup gets popping - PortsmouthNH.com". 8 June 2016. Retrieved 5 August 2017.
- ↑ "Spring 2016 » Everett Magazine – Boston University". www.bu.edu. Retrieved 5 August 2017.
- ↑ "The Riparian – The Rivers School". www.rivers.org. Retrieved 5 August 2017.
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