Laurastar
| Laurastar_plant,_2019_Kapuvár.jpg | |
 Laurastar production site in Kapuvár, Hungary | |
| Private | |
| ISIN | 🆔 |
| Industry | Home appliances |
| Founded 📆 | 1980 |
| Founder 👔 | Jean Monney |
Area served 🗺️ | Worldwide |
Key people | Julie Monney (Co-CEO) Michael Monney (Co-CEO) |
| Products 📟 | Ironing systems, steam generators, fabric steamers |
Production output | Kapuvár, Hungary |
| Members | |
Number of employees | ~200 (2025)[1] |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Laurastar is a Swiss manufacturer of ironing systems and steam appliances, founded in 1980 and headquartered in Châtel-Saint-Denis, canton of Fribourg. The company develops and sells integrated ironing boards, portable steam generators, and handheld steamers, and exports to more than 50 countries.[2]
History
Laurastar was established in 1980 by entrepreneur Jean Monney. By 2004, the company was reported to hold around 84% of the Swiss steam-ironing-system market and exported approximately 70% of its production to 23 countries, while maintaining manufacturing in Bioggio, Ticino.
In 2019, leadership of the company passed to Jean Monney’s children, Julie and Michael Monney, who became co-chief executives.[3] Under their tenure, Laurastar expanded its digital presence, with ironing tutorials and demonstrations across social media attracting more than 214 million views in 2024.[4]
Products and technology
Laurastar produces integrated ironing systems, portable steam generators, and handheld fabric steamers. Its devices use a patented process branded as Dry Microfine Steam, which heats steam to high temperatures and delivers it at pressure. According to independent reviewers, the system can both press textiles and reduce bacteria without chemical products.[5]
Design and collaborations
In 2024, Laurastar partnered with Swiss fashion designer Kevin Germanier to create a limited-edition ironing system for Harrods in London. The appliance, priced at £3,999, featured a bespoke hand-sewn cover, a Swarovski crystal accessory made from upcycled stock, and Laurastar’s steam technology.[6]
Reception
The company’s products have been reviewed in international media.
- Wired described the Laurastar Smart U system as “a complete clothing prep station,” praising its powerful steam and integrated board but noting its high price and lack of temperature settings.[7]
- Reviewing the Laurastar Iggi handheld steamer, Wired praised its pressurised steam output and 10-year repair warranty but also highlighted its cost relative to budget alternatives.[8]
- The Guardian covered the Harrods collaboration, describing it as an attempt to make ironing “glamorous.”[9]
References
- ↑ …
- ↑ ""Nous ne nous attendions pas à un tel succès"". PME (in français). 10 March 2025. Retrieved 18 August 2025.
- ↑ "La transmission de l'entreprise s'est faite grâce à une bonne planification". Kmu.admin.ch (Swiss Federal Administration) (in français). 16 September 2020. Retrieved 18 August 2025.
- ↑ ""Nous ne nous attendions pas à un tel succès"". PME (in français). 10 March 2025. Retrieved 18 August 2025.
- ↑ "Laurastar Smart U Iron Review". Wired. Retrieved 18 August 2025.
- ↑ "Banish creases with £4,000 ironing board from Harrods that comes with crystal keychain". The Guardian. 24 March 2024. Retrieved 18 August 2025.
- ↑ "Laurastar Smart U Iron Review". Wired. Retrieved 18 August 2025.
- ↑ "Laurastar Iggi Clothes Steamer Review". Wired. Retrieved 18 August 2025.
- ↑ "Banish creases with £4,000 ironing board from Harrods that comes with crystal keychain". The Guardian. 24 March 2024. Retrieved 18 August 2025.
External links
This article "Laurastar" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Laurastar. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
