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Leadfeeder

From EverybodyWiki Bios & Wiki

Leadfeeder
Private
ISIN🆔
IndustrySoftware
Founded 📆2012
Founder 👔
Headquarters 🏙️Helsinki,
Area served 🗺️
Worldwide
Key people
Pekka Koskinen (CEO)
ServicesSoftware as a service (SaaS)
Members
Number of employees
🌐 Websitewww.leadfeeder.com
📇 Address
📞 telephone

Leadfeeder Inc. is a Finland based sales intelligence software as a service (SaaS) provider.[1] The software uses Google Analytics to identify potential customers in real time[disambiguation needed].[2][3]

History[edit]

Leadfeeder was founded in 12 April 2012 by Herkko Kiljunen, Pekka Koskinen and Vicent Llongo in Helsinki, Southern Finland.[4][5] Before starting Leadfeeder, Pekka Koskinen had founded a startup named Snoobi, while he was working as a university researcher in Finland. Later, he sold half of his company share to another company in order to gather fund for starting a new company. In, 2012, he founded Leadfeeder by investing all of his capital along with seed financing and quit his job in the university.[6] In February 2016, Finnish investors Superhero Capital and Vendep invested €530k in the company.[7] In 2014, Leadfeeder launched first version of the app. Currently, the company has offices in Finland, Spain, England and Scotland.[7]

Technical overview[edit]

Leadfeeder is a cloud-based software that identifies website visitors from Google Analytics data and generates sales leads. The application connects to Google Analytics account using API and uses visitors' IP addresses to identify their company. Leads are sorted using browsing behavior, source, or location. The software integrates WebCRM, Salesforce, Zoho, and Pipedrive.[8][9][3] Marketers can see from the dashboard which companies their anonymous site visitors likely work for. It also shows a detailed logs of pages visited by the visitor.[10]

References[edit]

  1. "Partnership tussen Leadfeeder en sPitch - Emerce". Emerce (in Nederlands). Retrieved 2018-09-10.
  2. https://www.forbes.com/sites/tomaslaurinavicius/2017/08/17/rethink-b2b-leads/#3aff54ed7777
  3. 3.0 3.1 "Leadfeeder tähyää maailmanvalloitusta - "Tavoitteena rakentaa uusi kategoria myynnin automaation ympärille"".
  4. "Leadfeeder - Crunchbase". Crunchbase.
  5. "Helsinki: The next big startup hub?". 24 September 2016.
  6. Oracles, The (2 April 2017). "10 Sacrifices Successful People Make for Their Dreams".
  7. 7.0 7.1 "Leadfeeder Announces Closure of €530k Seed Round - Slush 2018". 16 February 2016.
  8. "Get More Out of Google Analytics With the Help of These 4 Premium Tools - AllBusiness.com". 26 May 2017.
  9. "Suomalainen start-up Leadfeeder ja Google tiivistävät yhteistyötään".
  10. Olenski, Steve. "4 Tools To Make Sure Your Prospects Don't Get Lost In Their Journeys To Conversion".

External links[edit]


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