Lemon Launch
Lemon Launch
Lemon Launch is a company helping business owners stand out and get in front of their ideal audience with guerrilla marketing campaigns that get their audience involved and share their content naturally. Lemon Launch was founded by Nathan Bynum on July 28, 2022.[1]
History
Lemon Launch was originally founded under the name Reach Fuel Potential, as a company to help teach the skill and importance of achieving goals, after Nathan Bynum published his book Goal Setting: Habits to Achieve Your Goals and Succeed in the Life You Want.[2]
All Nathan knew at the time of creating a business is that he wanted a way to help people through a business of his own. After realizing that goal setting was too large of a niche, he changed his focus to helping entrepreneurs achieve their initial goal in business and in developing websites.
After some time of doing this, he decided to do something creative to help more people by partnering with several successful entrepreneurs who are donating resources to entrepreneurs who need them, who attend the Guinness World Record attempt this coming August 27th. After this process, he discovered his love and natural abilities in regard to unconventional marketing methods and in December of 2021, shifted his focus entirely on guerrilla marketing campaigns.
Key Events
In October 2020, Nathan Bynum published his book Goal Setting: Habits to Achieve Your Goals and Succeed in the Life You Want. [2]
In February 2022, Lemon Launch completed its first guerilla marketing campaign, "The Lemons on the Tree."[3]
In March 2022, Lemon Launch's second guerrilla marketing campaign was carried out during the week of National Take a Walk in the Park Day.[4] It was done for the City of Temple Terrace, FL, and the campaign focused on building an app to create a scavenger hunt for Temple Terrace citizens in order to encourage them to explore the parks and increase the City's Instagram followers.
In April 2022, Lemon Launch completed its third guerilla marketing campaign, "Vending Machine." Nathan was outside of Armature Works in Tampa, inside of a homemade vending machine giving out a lemon and information to each passerby who pressed the button about the free business resources and the Guinness World Record attempt that will be happening in August to further spread awareness and information needed for startup businesses. Each lemon is a reminder to all to take something that at first glance looks bland and sour and make something refreshing and amazing out of it.
This article "Lemon Launch" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Lemon Launch. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
- ↑ "Do You Want a Lemon? Life is Giving You One for Free. Don't Waste It". Lemon Launch. Retrieved 2022-05-21.
- ↑ 2.0 2.1 "My Book". Lemon Launch. Retrieved 2022-05-21.
- ↑ My Business Pivot and 1st Guerrilla Marketing Idea Executed, retrieved 2022-05-21
- ↑ "Take a Walk in the Park Day— March 30". National Today. 2021-03-30. Retrieved 2022-05-21.
