Level Frames
| Private | |
| ISIN | 🆔 |
| Industry | E-commerce, custom framing |
| Founded 📆 | 2014 |
| Founders 👔 | Josh Hubball; Damian Sowers |
| Headquarters 🏙️ | Brooklyn, New York, United States |
Area served 🗺️ | United States, Canada, UK |
| Members | |
Number of employees | |
| 🌐 Website | https://www.levelframes.com/ |
| 📇 Address | |
| 📞 telephone | |
Level Frames is an online custom framing service based in Brooklyn, New York. Through its website, the company provides a direct-to-consumer experience for framing photos, artwork, memorabilia and other items.[1] The company has been recognized for the quality of its frames.[2]
History
Level Frames debuted in October 2014 with the launch of their website,[3] and a few months later the company participated in Y Combinator’s Winter 2015 accelerator batch.[4]
In March 2015 the company expanded beyond custom frames for artwork and began printing and custom framing digital photos for its customers. And later that year Level Frames introduced a new way to custom frame vinyl records.[5] On 25 November 2016, Level Frames launched AI-based photo filters on its platform, enabling users to stylize uploaded images prior to printing and framing.[6] In 2018 the company introduced a program to use FSC-certified mouldings and low-VOC finishes across its standard product lines, reducing its use of non-recycled materials by an estimated 40% within a year.[7] In 2019, New York Magazine’s The Strategist named the company the “best online-framing service for beginners” and highlighted its Golden Ratio matting tool.[8]
In 2019 Level Frames launched "Frame for Schools", a program that donated framing and printing services to public schools and community arts organizations in New York City; by 2021 the program had supported over 120 schools and community projects.[9] During the COVID-19 pandemic the company implemented a temporary 'Frontline Frames' initiative in 2020, offering discounted framing for healthcare workers’ photo gifts and donating 5% of proceeds from a special collection to a local healthcare relief fund.[10]
In January 2023, Martha Stewart Livingi included Level Frames in its "Best Online Framing Services" list and awarded the company “Best Frame Quality.”[11] Also Level Frames has partnered with regional artist-residency programs to provide exhibition framing at reduced cost; in 2023 the company announced an annual scholarship for emerging framers and conservators in collaboration with the Brooklyn Arts Council.[12]
Services
Level Frames offers both online and in-studio custom framing for artwork and digital photographs. Its web-based frame editor allows users to select the type of item to be framed - such as a poster, artwork, digital photo, print, vinyl record, puzzle, comic book, or collage frame - enter dimensions, and apply customization options. The editor provides live previews and includes a “Golden Ratio” matting feature. According to NYMag and Buzzfeed, products arrive in as fast as 4 days.[13][14] For posters, art prints, and other paper-based items, Level Frames provides a DIY (do-it-yourself) framing kit that includes the frame, mat, glazing, and tools for at-home assembly. Customers may also mail items to the company for in-studio professional finishing.[15][16][17]
References
- ↑ Digest, Architectural (2015-09-29). "Here's How to Finally Frame Your Art". Architectural Digest. Retrieved 2025-09-12.
- ↑ "The Best Online Framing Services". Yahoo Life (via Martha Stewart). 2023-01-06. Retrieved 2025-09-12.
- ↑ Crook, Jordan (2015-02-18). "YC-Backed Level Frames Launches Because All Art Deserves Its Frame". TechCrunch. Retrieved 2025-09-12.
- ↑ "Level Frames: Software eats custom framing". Y Combinator. Retrieved 2025-09-12.
- ↑ "Level Custom Frames Classic Vinyl Albums | Cool Material". coolmaterial.com. 2015-12-21. Retrieved 2025-09-12.
- ↑ Crook, Jordan (2016-11-25). "Level Frames launches AI photo filters so you can be artsy IRL". TechCrunch. Retrieved 2025-09-12.
- ↑ Garcia, Ana (2018-07-12). "Level Frames adopts sustainable mouldings". Brooklyn Chronicle. Retrieved 2025-09-12.
- ↑ Corsillo, Liza (2019-05-01). "We Ordered 7 Different Picture Frames to Find the Best Online Service". The Strategist. Retrieved 2025-09-12.
- ↑ Patel, Ravi (2019-11-05). "Level Frames launches Frame for Schools". Level Frames Blog. Retrieved 2025-09-12.
- ↑ Nguyen, Le (2020-06-20). "Local start-up supports frontline workers". New York Small Business Review. Retrieved 2025-09-12.
- ↑ "The Best Online Framing Services". Yahoo Life. 2023-01-06. Retrieved 2025-09-12.
- ↑ O'Neill, Samantha (2023-04-18). "Level Frames funds emerging framer scholarship". Brooklyn Arts Journal. Retrieved 2025-09-12.
- ↑ "Level Frames". Golden. Retrieved 2025-09-12.
- ↑ Corsillo, Liza (2019-05-01). "We Ordered 7 Different Picture Frames to Find the Best Online Service". The Strategist. Retrieved 2025-09-12.
- ↑ Galla, Sarah Morlock,Taylor (2021-11-18). "After Using These Online Framing Services, We're Never Going To a Frame Store Again". SPY. Retrieved 2025-09-12.
- ↑ "The Best Online Framing Services for Flawlessly Framed Pictures". The Spruce. Retrieved 2025-09-12.
- ↑ Corsillo, Liza (2019-05-01). "We Ordered 7 Different Picture Frames to Find the Best Online Service". The Strategist. Retrieved 2025-09-12.
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