Lex Barberio
Lex Barberio is a multidisciplinary creative from Miami Beach living in NYC who works in both the fine art and advertising fields. They made their debut with their solo exhibition of “The Ambisextrous” at World Pride 2019. Since their debut, they have worked on projects that positively represent the LGBTQIA+ community in art.[1][non-primary source needed]
Biography
Early life
Lex Barberio grew up and was exposed to art on the Deco streets of Miami Beach during their youth. They started photography at a very young age and became more serious about making a career of it as the years went on. They went on to graduate from the Photography and Creative Advertising programs in 2014 at the Miami AD School. Also in 2014, they were awarded the Daryl Strawser Award recognizing their talent in photography.[1][2][non-primary source needed]
After college
After schooling, Lex Barberio went on to become an art director in New York City. There they made creative campaigns for companies like Pepsi, Cheetos, Mountain Dew, and Miracle Gro. For the next 4–5 years they worked on different projects ranging from brand launches to TV campaigns. During this time they also worked on their own photography career. In 2019 they made their first solo debut at World Pride, showing “The Ambisextrous.”[2]
Current
In June of 2019, Lex Barberio joined working with Vaynermedia as a senior art director for PepsiCo. There they have worked on multiple Superbowl campaigns as well as other experimental projects and event coverage. They also exhibited their project “Understanding Me” in 2021. They were honored for their two exhibitions that focused on the LGBTQIA+ community and breaking the gender binary. [1]
Career
Advertising
In recent years, Lex Barberio has worked with William Kelleher with hundreds of brands and many different creative campaigns. Some of those included Cheetos’s first advertisement spot for the Superbowl in a decade, as well as promoting Bonnie (the exclusive carrier of the Carolina Reapers) by partnering with Hot Ones.[3][non-primary source needed]
Art
Lex Barberio specializes in photography and is known to add other elements in their projects to portray a surreal quality. They also try to tie a message to the photographs in their exhibited works, often relating to the LGBT+ community.[2]
Exhibitions
The Ambisextrous
"The Ambisextrous" is Lex Barberio’s first solo exhibition. The purpose of this exhibition is to expand the definition of beauty and LGBT+ acceptance. The exhibition is made of three photos of each model involved; one masculine, one androgynous, and one feminine. Then these photos are put into one final piece using lenticular printing. They did this to create a visual representation of gender fluidity that changes as the viewer moves. [2]The exhibition has been shown at World Pride 2019, The Phluid Project Aug-Oct. 2019, Rise: Project XAM Oct. 2019, and Museum of Contemporary Art Long Island.[1][4]
Understanding Me
“Understanding Me” is a photo series paired with a short film that explores the journey of twelve LGBTQIA+ people and their relationships with their gender and pronouns. The photos are printed in black and white on PVC and then combined with neon lights that light up and say either "he," "she," or "they" depending on the person's pronouns. The neon is embedded in the PVC, moving through the images to signify how inseparable a person is from their pronouns or gender identity. This exhibition opened May 2021 at the Museum of Contemporary Art Long Island.[1][5]
References
- ↑ 1.0 1.1 1.2 1.3 1.4 "Lex Barberio". Lex Barberio. Retrieved 2021-12-15.
- ↑ 2.0 2.1 2.2 2.3 Stories, Local. "Rising Stars: Meet Lex Barberio - Voyage MIA Magazine | Miami City Guide". voyagemia.com. Retrieved 2021-12-15.
- ↑ "Lex & Will". Lex & Will. Retrieved 2021-12-16.
- ↑ Morales, Jose (2019-06-27). "The Ambisextrous: The Fluidity of Beauty by Photographer Lex Barberio". GUILD MAGAZINE. Retrieved 2021-12-15.
- ↑ Magazine, Guild (2021-05-07). "Understanding Me: Examining Gender, Pronouns and the Perception of the Self with Photographer Lex Barberio". GUILD MAGAZINE. Retrieved 2021-12-15.
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