Licensing Expo

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Licensing Expo
GenreLicensing, merchandising
VenueMandalay Bay Convention Center
Location(s)Las Vegas, Nevada
Attendance16,000 attendees, 5,000 brands and properties
Organized byUBM Advanstar

Licensing International Expo, also known since 2012 as Licensing Expo, is an annual licensing industry trade show of the Global Licensing Group owned and organized by UBM Advanstar. It is sponsored by the International Licensing Industry Merchandisers' Association (LIMA). The event includes exhibitors representing more than 5,000 brands and properties in entertainment, sports, fashion and apparel, publishing, art and design, the automobile industry, animation, home and housewares, and lifestyle.

Promoted as "The World's Largest Licensing Trade Show", Licensing Expo also hosts a three-day, simultaneous conference program called Licensing University, coordinated by LIMA. The Licensing University conference program holds over 25 classes and seminars on a variety of industry-related topics. Courses are taught by active licensing professionals and divided into basic, intermediate and advanced levels. Selected courses qualify as credit towards earning LIMA's Certificate of Licensing (CLS) Coursework.[1]


In early 2008, after nearly thirty years of holding Licensing International Expo in New York City, the show announced that Licensing International Expo 2009 would be held at the Mandalay Bay Convention Center in Las Vegas, Nevada. This was marketed as a move to a larger facility in a favorable economic environment with lower expenses, in order to attract a greater number of exhibitors and attendees.


  1. "Coursework in Licensing Studies | LIMA | LIMA Licensing". Retrieved 2018-06-12.

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