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Lifeplus

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Lifeplus
ISIN🆔
IndustryNutrition
Founded 📆1992
Founder 👔Bob Lemon
Headquarters 🏙️Batesville, Arkansas, US
Area served 🗺️
Worldwide
Products 📟 Dietary Supplements
Members
Number of employees
>600[1] (2022)
🌐 Websiteww1.lifeplus.com
📇 Address
📞 telephone

Lifeplus is an American multinational company of beauty and health products. It is headquartered in Batesville, Arkansas.[2]

Lifeplus has two main locations: Lifeplus International with the US-office and main production facility in Batesville, and Lifeplus Europe Ltd. in Cambridgeshire (UK).[3][4] The company is active worldwide.[5]

Together with Wahoo Fitness, Lifeplus is the sponsor of the British UCI women's cycling team Lifeplus–Wahoo.[6]

History[edit]

Lifeplus was founded in the US in 1992 by former pharmacist Bob Lemon.[2] Lifeplus Europe Ltd. was founded in 1996 in the United Kingdom.[2] In 2001, the Lifeplus Foundation was established, which supports individual municipal projects for access to resources that enable a healthy life, such as clean drinking water or sanitary facilities.[7]

In 2013, Lifeplus Italia s.r.l. was founded in Italy as a wholly owned subsidiary of Lifeplus Europe.[8] On October 20, 2016, Lifeplus Europe inaugurated a new logistics hall in the UK.[8]

Lifeplus organizes events, such as the conference at Messe Stuttgart (Germany) in 2017 or the "Wellbeing For Life Festival" in Munich (Germany), held for the first time in June 2022.[9] In 2022, Lifeplus began constructing four new buildings in Batesville.[1]

The American parent company employs 250 people.[1] In 2014, the European subsidiary Lifeplus Europe generated GBP 175.8 million.[10] Its central warehouse is located in St Neots near London, UK, where around 250 employees work.[8] Including the employees in the UK, Lifeplus has 350 employees in Europe.[1]

Lifeplus uses a multi-level marketing distribution model.[11][9] Some of their products are listed on the "Kölner Liste" (Cologne list), which is an indicator that they were tested negative for any doping substances.[5]

References[edit]

  1. 1.0 1.1 1.2 1.3 Jared, George (2022-12-12). "Lifeplus investing $24 million in Batesville to grow 150 jobs". Talk Business & Politics. Retrieved 2024-02-01.
  2. 2.0 2.1 2.2 "Lifeplus". Direct Selling Magazine (in Deutsch). 2023-11-08. Retrieved 2024-02-01.
  3. Moritz, Gwen (2022-10-10). "LifePlus: A $200M Batesville Company Is Growing Again". Arkansas Business. Retrieved 2024-02-01.
  4. "Lifeplus kontaktieren". Lifeplus. Retrieved 2024-02-01.
  5. 5.0 5.1 "Finger weg von Lifeplus? Wie gut sind die Nahrungsergänzungsmittel?". www.wissen.de (in Deutsch). Retrieved 2024-08-26.
  6. Weislo, Laura (2023-01-24). "British women's team gets new life as Lifeplus-Wahoo". Cyclingnews.com. Retrieved 2024-08-27.
  7. "The Lifeplus Foundation". Lifeplusfoundation. Retrieved 2024-02-01.
  8. 8.0 8.1 8.2 "Umsatzrekord bei Lifeplus". Direct Selling Magazine (in Deutsch). 2016-10-27. Retrieved 2024-02-01.
  9. 9.0 9.1 Bell, Claudia (2017-06-20). "Lifeplus-Event in Stuttgart: Glücklich durch Vitaminpillen?". Stuttgarter Zeitung (in Deutsch). Retrieved 2024-02-01.
  10. "Umsatzrekord! Lifeplus Europe erzielt 2017 Umsatz in Höhe von 175,8 Millionen GBP". Direct Selling Magazine (in Deutsch). 2018-10-05. Retrieved 2024-02-01.
  11. Goebel, Jacqueline; Matheis, Katharina (2017-08-16). "Nahrungsergänzung: Wie Ärzte uns Vitamin-Pillen unterjubeln sollen". Wirtschaftswoche (in Deutsch). Retrieved 2024-02-01.

External links[edit]



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