Lior Zoref
| Lior Zoref | |
|---|---|
Zoref in 2015 | |
| Born | July 29, 1970 Ramat Gan, Israel |
| 🎓 Alma mater | Technion (B.Sc. and M.Sc.) Bar-Ilan University (PhD) |
| 💼 Occupation |
|
| Known for | TED talk on crowdsourcing |
| 👩 Spouse(s) | Ayala |
| 👶 Children | 3 |
| 🌐 Website | liorzoref.com |
Lior Zoref (Hebrew: ליאור צורף, born: 29 July 1970) is an Israeli researcher, author, advisor and speaker on the subject of crowdsourcing.
Early life and education
Lior Zoref was born in Ramat Gan, Israel and served in the IDF as a computer programmer in the Intelligence Corps from 1989–1992. He received his B.Sc. and M.Sc. from the Computer Science faculty of the Technion. Zoref worked at Microsoft from 1996 for 14 years. His last role was vice-president of marketing for consumer and online services. [1]
Crowdsourcing
Zoref became interested in the idea of crowdsourcing after hearing the story of a New York mother who saved her sick son’s life by posting photos of him on Facebook. Her doctor had incorrectly dismissed the boy’s illness as strep throat, but the mother was still worried. Three Facebook friends urged her to rush to the hospital to check for Kawasaki disease. The boy was indeed diagnosed with that rare and dangerous disease, and was treated successfully. [2]
Zoref started working on his Ph.D. from Bar-Ilan University in the area of crowdsourcing and earned it in 2017. Thesis: A Model for Crowd-Wisdom Based Learning and Professional Development in Social Networks; Advisor: Prof. David Passig.[3]
Ted talk
In 2012 Zoref gave the first ever crowd-sourced TED Talk.[4] In the talk, Zoref reconstructed the first known crowd-sourced experiment, which was originally made by Sir Francis Galton: a live ox was brought to the stage and the audience was asked to submit guesses regarding the animal’s weight. Zoref then calculated the average, which turned out to be just 3 pounds short of the ox’s actual weight.[5]
Zoref has presented also at Google, MIT Media Lab, the Technion, Columbia University, the White House, Nike, Microsoft and LinkedIn on crowdsourcing decisions in the era of social networks.[6][7][8][9][10]
Mindsharing
Zoref’s book, Mindsharing: The Art of Crowdsourcing Everything, was published in English in 2015 by Penguin Publishing Group,[11] and was later translated into Hebrew, Dutch, Korean and Mandarin.[12] Zoref’s book was described by Kirkus Reviews as one that “makes a convincing case for crowdsourcing everything from careers to romance”.[13] The book was chosen as one of the “16 Books That Will Make You a Better Entrepreneur for 2016” by Inc. Magazine.[14]
Personal life
Zoref is married to Ayala. They live in Israel and have 3 children.[15]
References
- ↑ "It's not me, it's you". Israel Hayom interview (in Hebrew). 22 September 2015.
- ↑ "kawasaki disease diagnosed on facebook saves young boys life". CBS News. 2011.
- ↑ "A Model for Crowd-Wisdom Based Learning and Professional Development in Social Networks" (PDF). Bar-Ilan University. 2016.
- ↑ "TED 2012 - a story worth telling?". BBC News. 2012.
- ↑ "Lior Zoref: Mindsharing, the art of crowdsourcing everything". TED Talks. 2012.
- ↑ "Lior Zoref: Mindsharing". Talks at Google. 2015.
- ↑ "art of crowdsourcing everything". MISTI.
- ↑ "To The Crazy Ones, Lior Zoref". CS Technion Youtube Channel. 2014.
- ↑ "Lior Zoref: Mindsharing, the art of crowdsourcing everything". EGSC - Engineering Graduate Student Council, Columbia University. 2015.
- ↑ "InNOVation". Novartis. 2017.
- ↑ "mindsharing by Lior Zoref". Penguin Random House. 2015.
- ↑ "Dr. Lior Zoref Bio and Keynote Topic" (PDF).
- ↑ "Mindsharing: Kirkus Review". Kirkus Reviews. 2015.
- ↑ "16 Books That Will Make You a Better Entrepreneur for 2016". Inc. 2015.
- ↑ Thanks, Mindsharing Book Acknowledgments, 2015
External links
- Official website
- Zoref's youtube channel
- Zoref's interview in the New Yorker
- Want to Become a Crowdsourcing Expert? Here Are 7 Tips From an Israeli Ace, Haaretz
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